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Become A Corporate Event Planner

Corporate Event Venue and Catering

Learn how to become a corporate event planner online with QC.

You’ll receive:

  • Industry-approved, up-to-date course content
  • Full business training to prepare you for a new career
  • An International Event Planning Professional™ certificate when you graduate
  • One-on-one mentoring throughout your course from an experienced industry professional
  • 50% discount on additional courses you take with QC

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Course Curriculum | What You’ll Recieve

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Course Curriculum

Unit A

  • Introduction to corporate event planning
  • The planning process and the planner’s role
  • Career opportunities
  • Types of corporate events and typical event components
  • Concept development and goal setting
  • Target audience identification
  • Event branding
  • The guest experience
  • Budget management and funding
  • Activities, entertainment and collateral
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Unit B

  • Venue research and selection
  • Common venue policies and negotiation practices
  • Seating arrangements and room layouts
  • Catering considerations
  • Audiovisual and lighting equipment
  • The role of audience engagement technology
  • Livestreaming, webinars and other tech-enhanced event elements
  • Request for proposal (RFP) creation: venue, catering and audiovisual providers
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Unit C

  • Event decor
  • Corporate event designs and visual branding
  • Marketing and promoting corporate events
  • Multi-channel marketing strategies
  • Event success evaluation tools
  • Web design, SEO and content marketing for event promotion
  • Special event considerations
  • Risk management and contingency plans
  • Event day-of setup
  • Event and vendor insurance
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Unit D

  • Internal business events
  • Internal social events
  • External corporate events
  • Industry and public events
  • Non-profit and government clients
  • Three detailed case study analyses with event expert Mark Cheplowitz
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Unit E

  • Event success evaluation
  • Client consultation practices
  • An event’s critical path
  • Project management methods
  • Managing project delays
  • Business communication collateral
  • Interpersonal communication
  • Event accessibility and sustainability
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Unit F: Practicum

  • Case study analysis of the event planning process
  • Hands-on final project: plan an entire event from beginning to end, working with a real-world client and scenario
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Unit G: Optional Company Training

  • Customizing resumes and cover letters
  • Interview skills development
  • Researching job opportunities
  • Building a portfolio
  • Networking
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Unit H: Optional Business Training

  • Promoting your event planning services
  • Starting a corporate event planning business
  • Types of businesses
  • Industry research
  • Writing your business plan
  • The four “P”s of marketing
  • Creating a logo, slogan and tagline
  • Building a digital marketing plan
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Review a detailed course outline here.

Download the Course Preview

Download a free Course Preview to get an inside look at the Event Planning course.

  • View a sample assignment

  • Learn about your practicum unit

  • Review the complete course curriculum

  • Learn about the student/tutor connection

Your Course Materials

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Money-Back Guarantee

We stand behind the quality of our online courses. When you enroll with QC, you’re protected by our full money-back guarantee. From the day you receive your course materials, you have 21 days to review the course.

If you do not find that the course is a good fit for you, simply return the materials, unused, with a tracking number, and your course fees will be immediately refunded. All that we ask is that you call the School to receive shipping instructions.

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Ready to Get Started?

Are you ready to take the first steps towards a new career in corporate event planning?

 

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