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Become A Corporate Event Planner

Corporate Event Venue and Catering

Learn how to become a corporate event planner online with QC.

You’ll receive:

  • Industry-approved, up-to-date course content
  • Full business training to prepare you for a new career
  • An International Event Planning Professional™ certificate when you graduate
  • One-on-one mentoring throughout your course from an experienced industry professional
  • 50% discount on additional courses you take with QC

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Course Curriculum | What You’ll Recieve

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Course Curriculum

Unit A

  • Introduction to corporate event planning
  • The planning process and the planner’s role
  • Career opportunities
  • Types of corporate events and typical event components
  • Concept development and goal setting
  • Target audience identification
  • Event branding
  • The guest experience
  • Budget management and funding
  • Activities, entertainment and collateral
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Unit B

  • Venue research and selection
  • Common venue policies and negotiation practices
  • Seating arrangements and room layouts
  • Catering considerations
  • Audiovisual and lighting equipment
  • The role of audience engagement technology
  • Livestreaming, webinars and other tech-enhanced event elements
  • Request for proposal (RFP) creation: venue, catering and audiovisual providers
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Unit C

  • Event decor
  • Corporate event designs and visual branding
  • Marketing and promoting corporate events
  • Multi-channel marketing strategies
  • Event success evaluation tools
  • Web design, SEO and content marketing for event promotion
  • Special event considerations
  • Risk management and contingency plans
  • Event day-of setup
  • Event and vendor insurance
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Unit D

  • Internal business events
  • Internal social events
  • External corporate events
  • Industry and public events
  • Non-profit and government clients
  • Three detailed case study analyses with event expert Mark Cheplowitz
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Unit E

  • Event success evaluation
  • Client consultation practices
  • An event’s critical path
  • Project management methods
  • Managing project delays
  • Business communication collateral
  • Interpersonal communication
  • Event accessibility and sustainability
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Unit F: Practicum

  • Case study analysis of the event planning process
  • Hands-on final project: plan an entire event from beginning to end, working with a real-world client and scenario
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Unit G: Optional Company Training

  • Customizing resumes and cover letters
  • Interview skills development
  • Researching job opportunities
  • Building a portfolio
  • Networking
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Unit H: Optional Business Training

  • Promoting your event planning services
  • Starting a corporate event planning business
  • Types of businesses
  • Industry research
  • Writing your business plan
  • The four “P”s of marketing
  • Creating a logo, slogan and tagline
  • Building a digital marketing plan
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Review a detailed course outline here.

Download the Course Preview

Download a free Course Preview to get an inside look at the Event Planning course.

  • View a sample assignment

  • Learn about your practicum unit

  • Review the complete course curriculum

  • Learn about the student/tutor connection

Your Course Materials

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21 Day Guarentee

When you enroll with QC, you have 21 days to review your course and decide whether it’s the right fit for your career goals and learning style. If you decide that you do not want to take the course, simply contact the school to return your course materials and receive a full refund.

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Ready to Get Started?

Are you ready to take the first steps towards a new career in corporate event planning?

 

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