The world of event planning has many different branches. You may find yourself studying a general event planning or management course, but “general events planner” isn’t exactly a great moniker to market yourself and your business with.
A lot of people believe that specializing yourself will mean that you will lose out on clients who don’t want such specific services. The truth is, you can achieve a specialization and still offer other services! Just because you learned how to organize a glitzy gala for a non-profit doesn’t mean you can’t also use your skills to plan tech conventions. Your skills are transferable and adding a specialization may just make you more marketable—imagine becoming the go-to person in your city for luxury wedding planning!
Curious to see what path you should take? It’s quiz time!
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Finished! What did you end up with? If you’re really thinking about specializing, you may want to consider taking a course!
Mwai Yeboah is the founder of the destination wedding planning boutique, Love From Mwai, located in the United Kingdom. As the lead planner and designer, she helps luxury and lifestyle clients from all around the globe turn their weddings and events into immersive experiences! It’s with great honor and excitement that we welcome Mwai to […]