{"id":10347,"date":"2016-11-03T07:00:15","date_gmt":"2016-11-03T12:00:15","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=10347"},"modified":"2016-11-03T07:00:15","modified_gmt":"2016-11-03T12:00:15","slug":"5-ways-not-kill-event-planning-business","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/11\/5-ways-not-kill-event-planning-business","title":{"rendered":"5 Ways to NOT Kill Your Event Planning Business: Part 2"},"content":{"rendered":"<p><i>Last week, Heather Vickery of <a href=\"http:\/\/www.greatestexpectations.com\/\" target=\"_blank\" rel=\"noopener\">Greatest Expectations<\/a> told us all about the importance of managing expectations and creating business structures and boundaries\u2014but those were just two of her tips for building an incredible event planning business! Read on for another three things every event planner should be doing. <\/i><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/11\/5-ways-not-kill-event-planning-business\/#Client_Education\" >Client Education<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/11\/5-ways-not-kill-event-planning-business\/#Build_a_Community\" >Build a Community<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/11\/5-ways-not-kill-event-planning-business\/#Remember_Youre_the_Expert\" >Remember: You\u2019re the Expert!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Client_Education\"><\/span>Client Education<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It is your job, as a planner, to <b>educate your client<\/b>. They are not experienced when it comes to planning a wedding, you are. When a client comes to you with a very small budget, it is not only your job but also your responsibility to be honest with the clients about how far that budget will, realistically, stretch. I like to be as flexible as possible, and almost never tell a client \u201cthat cannot be done.\u201d But I often say \u201cif a strict budget is important to you then we need to figure out what three items you cannot live without and where we can be flexible and cut back\u2014because you cannot have it all for that budget.\u201d <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/11\/Regina-Woman-Writing.jpg\" alt=\"5 Ways to NOT Kill Your Event Planning Business Woman Writing\" class=\"alignnone size-full wp-image-10352\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/11\/Regina-Woman-Writing.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/11\/Regina-Woman-Writing-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>I know that sometimes it feels awkward to have these conversations, but you are doing your clients and yourself a great injustice if you are not straight up about this type of thing. Once the conversation happens, you and your clients know exactly what to expect and how proceed. It also sets you up as the expert. This is important because you do not work for your clients\u2014you work with them! When a couple hires you to be their wedding planner, you become partners in the planning of their wedding. You are an expert and you are being paid for your experience, guidance and knowledge. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_a_Community\"><\/span>Build a Community<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having a solid and supportive <b>community<\/b> around you is of the utmost importance. I have worked for 20 years to build an amazing networking group of industry professionals. It is all about building personal relationships. Remember, people don\u2019t buy what you do; they buy why you do it. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/11\/Regina-Woman-with-Ipad.jpg\" alt=\"5 Ways to NOT Kill Your Event Planning Business Woman with Ipad\" class=\"alignnone size-full wp-image-10354\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/11\/Regina-Woman-with-Ipad.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/11\/Regina-Woman-with-Ipad-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>I attend conferences and events with my friends in this community. I participate in social events and we share an outstanding knowledge base. We create amazing styled shoots that help us all experiment with new things and have really creative photos for our portfolios. I depend on these people for referrals and they know that I will not let their clients down. I also have a really amazing group of planner friends. It is my firm belief that a rising tide lifts all boats. There is enough business out there for everyone so I bring my competition into the fold. I ask their advice and share my opinions, when requested. I reach out when my favorite vendors are booked and ask whom they would suggest I contact. In fact, I count some of my dearest friends among this group of planners. <\/p>\n<p>Because of this strong network, I have solid connections all over the world. It enables me to plan events anywhere and it is how I got into destination weddings. If you do nothing else right now, go out and find a way to network with your local industry professionals. I promise you it will make all the difference in your business. <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Remember_Youre_the_Expert\"><\/span>Remember: You\u2019re the Expert!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One key element that all of these things have in common is that they put you in the position of power. <b>Remember that you are the expert<\/b>! Stop apologizing (\u201cI am sorry but \u2026\u201d) and stop making excuses (\u201cNormally this would not take me so long, but\u2026\u201d). You have been hired because you are the expert and you do not need to tread lightly with clients or vendors. Own your power.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/11\/Regina-woman-with-binder.jpg\" alt=\"5 Ways to NOT Kill Your Event Planning Business Woman with binder\" class=\"alignnone size-full wp-image-10353\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/11\/Regina-woman-with-binder.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/11\/Regina-woman-with-binder-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Often, I hear students and coaching clients say they feel like they are \u201cbothering\u201d their clients when they call or email. You are not bothering anyone! You are doing your job and that is why you were hired in the first place. It is time to step up and act like a boss. Stop using words like \u201cjust\u201d, \u201cshould\u201d and \u201cmean\u201d e.g. \u201cI just think we should move forward with that vendor.\u201d, \u201cI\u2019m sorry but can I ask a question?\u201d, \u201cI mean why won\u2019t that date work for him?\u201d. It makes you sound inexperienced and weak. It undermines your authority and your clients will not only lose respect for you, they will lose confidence in your abilities.<\/p>\n<p>Do not give up your power. I promise clients and vendors alike will be attracted to it\u2014as long as you are kind and respectful along the way. <\/p>\n<p>Being a wedding planner and running your own business is hard work. Taking the time to focus on these five things will help you either kick-start or revitalize your business. Don\u2019t just take my word for it\u2014try it for yourself and then let me know how it goes!<\/p>\n<h3 align=\"center\"><i>What would you like read from Heather Vickery next month? Let us know in the comments!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Become a better event planner with these helpful tips from QC tutor Heather Vickery! <\/p>\n","protected":false},"author":8,"featured_media":10351,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,9,11],"tags":[],"ppma_author":[349],"class_list":["post-10347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to NOT Kill Your Event Planning Business: Part 2 - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC Tutor Heather Vickery shares her best tips for building an event planning business. 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