<\/span><\/h2>\nA blog is a wonderful place to show a bit of color, attitude, and personality. While you should always be mindful to your brand values, you can afford to be a little more personal on your blog. Use a simple, conversational tone that resonates with your audience, and have some fun! Tell interesting stories, explain why a specific topic is important to you, share your likes and dislikes with your audience, etc.<\/p>\n
Probably one of the worst mistakes you can make with your blog would be to outsource it to someone else. Hiring an agency or a copywriter to write your blog content will reduce your blog\u2019s efficiency very quickly. While an agency might help with keyword focus and might help bring more visitors to your website, but 10:1 those visitors will be much less qualified for your website and likely will be turned off by the impersonal tone of your articles.<\/p>\n
Once your business takes off and you start being a little too busy to write an article per week for your blog, then your blog has accomplished its mission! At this point, I\u2019d opt for cutting back on the blogging schedule instead of handing off this task to someone else.<\/p>\n
<\/span>Describe multimedia content<\/span><\/h2>\nPosting videos or infographics is a great way to offer different types of content to your audience. But search engines are not yet able to read the content that\u2019s found on a video or image. So, you\u2019ll want to make sure to write up a few (keyword rich!) paragraphs describing what\u2019s found within the video or image.<\/p>\n
<\/span>Use a strong call to action!<\/span><\/h2>\nHave you ever read a blog article, and without even realizing it you\u2019ve ended up jumping from one article to the other on that website, eventually landing on a product page? That website is using amazing calls to action (CTAs)!<\/p>\n
On the flip side, have you ever read a blog article where you get to the bottom of the page and think \u201cWell, I\u2019m done here.\u201d and left? Odds are, that blog didn\u2019t use any CTAs at all!
\nA call to action is asking the reader to do something while they\u2019re on your blog. These can take many shapes: from links inside an article\u2019s body to buttons to fancy images. Many think CTAs are reserved for very important actions: namely, purchasing your service. That\u2019s very untrue. A CTA can ask the reader to perform any number of actions including:<\/p>\n