{"id":10910,"date":"2017-01-03T07:00:05","date_gmt":"2017-01-03T12:00:05","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=10910"},"modified":"2017-01-03T07:00:05","modified_gmt":"2017-01-03T12:00:05","slug":"5-ways-promote-event-planning-business-holidays","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays","title":{"rendered":"5 Ways to Promote Your Event Planning Business after the Holidays"},"content":{"rendered":"<p>You know the event planning business dies down after the holidays, so how can you curb a decrease in business? This is probably the most common\u2014and terrifying\u2014questions event planners have to ask!<\/p>\n<p>But don\u2019t stress out just yet! There\u2019s a few tricks of the trade you can use to <a href=\"https:\/\/blog.qceventplanning.com\/2016\/09\/4-best-networking-tips-planners\/\" target=\"_blank\" rel=\"noopener\">promote your event planning business<\/a> when the busy holiday season comes to an end. No matter your client base, there are multiple ways to spill your event bookings over into the New Year\u2014and we\u2019ll tell you exactly how to keep business booming!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays\/#New_Years_Kickoff\" >New Years\u2019 Kickoff<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays\/#Host_a_Charity_Fundraiser\" >Host a Charity Fundraiser<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays\/#Amp_up_Attendance\" >Amp up Attendance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays\/#Launch_a_Sale_Promotion\" >Launch a Sale Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays\/#Advertise_for_February\" >Advertise for February<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"New_Years_Kickoff\"><\/span>New Years\u2019 Kickoff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Especially for corporate offices, this strategy will give your clients (and your business) a boost into the New Year. Advertise event ideas for January that focus on company goals and resolutions. This gives an opportunity for businesses to gather employees and present the company\u2019s aims for the New Year.<\/p>\n<p>By turning what would be a bland corporate meeting into an exciting event, employees have something to look forward to in January. Office morale will skyrocket! Companies have the chance to look over the previous year and decide a new course of action\u2014but in a welcoming environment. Employees will be <i>way<\/i> more creative when there\u2019s room for more engagement! Plan a gala or company brunch so your client\u2019s business can start the New Year productively.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/01\/shutterstock_343048862-ed.jpg\" alt=\"Corporate goals and event ideas for 2017\" class=\"alignnone size-full wp-image-10914\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_343048862-ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_343048862-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Host_a_Charity_Fundraiser\"><\/span>Host a Charity Fundraiser<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A clever way to promote your event planning business is to host your own event for the community! Schedule your event for January, and make the premise a fundraiser for those less-fortunate. Guests can donate unwanted gifts rather than returning them, and you can sell tickets with the profits going to a charity of your choice. Definitely a creative way to gain good business karma!<\/p>\n<p>There\u2019s a big pull for community-based fundraisers since people can actually <i>see<\/i> the difference they\u2019re making! So try donating to a local charity or food-bank. Neighbors and friends will feel excellent about themselves and be more inclined to book your event services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Amp_up_Attendance\"><\/span>Amp up Attendance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Simply put, the holidays are busy. People can\u2019t attend every event they receive an invite to, even if they want to! Counteract that with the idea of hosting a holiday party post-Christmas. This gives employees and friends something to look forward to after the climax of the Christmas season. Plus, you\u2019ll save guests some stress by not adding to their busy holiday schedule!<\/p>\n<p>The guests have exciting plans for January, and your clients will enjoy more flexibility (and cheaper rates)! Restaurants and venues are always booked up during the holiday season, so give your client a secret tip\u2014host their holiday party <i>after<\/i> the busy season. Guests will be able to talk about their holidays too, which will keep conversation flowing!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/01\/shutterstock_238694290-ed.jpg\" alt=\"Holiday party after Christmas for corporate event ideas\" class=\"alignnone size-full wp-image-10916\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_238694290-ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_238694290-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Launch_a_Sale_Promotion\"><\/span>Launch a Sale Promotion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Post-holiday sales are a big trend you should be jumping on board with. Adding value to your services after the expensive holiday season will draw clients in and keep your <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-planning\/\" target=\"_blank\" rel=\"noopener\">event business<\/a> competitive.<\/p>\n<p>Your promotions don\u2019t need to be extensive\u2014a simple campaign will do! Check out rates from the competition and see whether or not they have an upcoming offer. You can base your promotional offers around other businesses in the industry, which can help you expand your client base in the New Year! We\u2019re not advising you to give a massive discount, especially if you run a small business. But you could offer a free additional service that clients usually pay extra for. It won\u2019t add too much extra work for you AND it will help bring in a few clients.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Advertise_for_February\"><\/span>Advertise for February<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most clients will begin planning events a few months ahead, so advertising for future holidays is a must for promoting your business after the Christmas season! For example, Valentine\u2019s Day isn\u2019t that far away from New Years\u2019. Basically the earlier you advertise your services, the more clients you\u2019ll gather.<\/p>\n<p>Beat your competition to the punch\u2014reach out to clients who booked a holiday party with you and offer your services for their next event. Staying on top of the industry will keep your business from falling to the whims of procrastination. So, be sure to host successful and well-planned events throughout the holidays. This can affect your event business in the New Year, for better or for worse!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/01\/shutterstock_92925673-ed.jpg\" alt=\"Event planning for Valentine&#039;s Day\" class=\"alignnone size-full wp-image-10917\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_92925673-ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_92925673-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>There are endless possibilities to boosting your business strategy for the post-holiday season. Research your client base and see what ideas will give you the best results. It may be trial and error, but the sooner you learn, the sooner you can hash out a successful winter <a href=\"https:\/\/blog.qceventplanning.com\/2016\/10\/5-cheap-marketing-tips-boost-event-planning-business\/\" target=\"_blank\" rel=\"noopener\">marketing campaign<\/a>!<\/p>\n<h3 align=\"center\"><i>Don\u2019t stop there\u2014find out what you should do when the <a href=\"https:\/\/blog.qceventplanning.com\/2016\/11\/ready-seasonal-business-slump-part-1\/\" target=\"_blank\" rel=\"noopener\">seasonal business slump<\/a> hits from an expert event planner!<\/h3>\n<p><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stay competitive with these simple tips to promote your event planning business after the holiday season!<\/p>\n","protected":false},"author":12,"featured_media":10919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[354],"class_list":["post-10910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Promote Your Event Planning Business after the Holidays - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Your event planning business may slow down after the holidays. 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