{"id":11110,"date":"2017-01-30T07:00:23","date_gmt":"2017-01-30T12:00:23","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=11110"},"modified":"2017-01-30T07:00:23","modified_gmt":"2017-01-30T12:00:23","slug":"nostalgia-marketing-101","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/nostalgia-marketing-101","title":{"rendered":"Nostalgia Marketing 101"},"content":{"rendered":"<p>There\u2019s always one way to dig deep down into our hearts. That, my friends, is what everyone knows as \u201cnostalgia\u201d. We\u2019re all familiar with it\u2014it dawns on us when we see an old grade school pal or when we finally pack up our childhood bedrooms after many years have passed. It\u2019s the feeling of pure, sentimental, and innocent nostalgia.<\/p>\n<p>So\u2026why are we bringing it up here?<\/p>\n<p>A new marketing style based on fond memories of the past is known as \u201cnostalgia marketing\u201d and it\u2019s taking the business world by storm. With nostalgia marketing techniques, you can tap into any generation\u2019s emotions to get them on board with your products and services.<\/p>\n<p>And <i>that<\/i> is why we\u2019re telling you how to use nostalgia marketing to boost your event planning business!<\/p>\n<p><b><i>Disclaimer:<\/b> QC Event School advises that you <u>do not<\/u> use any copyright images, videos, or other media for your marketing campaigns without proper permission from the owner(s).<\/i><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/01\/shutterstock_261887489-ed.jpg\" alt=\"Nostalgia marketing strategies for your business\" class=\"alignnone size-full wp-image-11116\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_261887489-ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_261887489-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/nostalgia-marketing-101\/#What_exactly_is_nostalgia_marketing\" >What exactly is nostalgia marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/nostalgia-marketing-101\/#How_you_can_use_it\" >How you can use it:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/nostalgia-marketing-101\/#Know_Your_Target_Audience\" >Know Your Target Audience<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_exactly_is_nostalgia_marketing\"><\/span>What exactly is nostalgia marketing?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s a strategy using trends and ideas from the past to create nostalgia and market current products. Think of your favorite song from the 9th grade. Now can you really tell us that if that song (let\u2019s say it\u2019s JT\u2019s <i><a href=\"https:\/\/www.youtube.com\/watch?v=DksSPZTZES0\" target=\"_blank\" rel=\"noopener\">Cry Me a River<\/a><\/i>, just for fun) started playing in a TV ad for a new perfume, you wouldn\u2019t be the least bit intrigued?<\/p>\n<p>And that\u2019s exactly the point! By using past pop culture (songs, movies, products, etc.) in ads you create intrigue around your marketing campaign. People want to reconnect with the feelings they had when they were younger, when everything was easier, when we didn\u2019t have to worry about paying rent and bills to survive\u2026<\/p>\n<p>Incorporating trends from the past into your <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/accelerate-your-business\/\" target=\"_blank\" rel=\"noopener\">business marketing strategy<\/a> reaches across generations, and that\u2019s part of what makes it so effective for bringing buyers in. It\u2019s different from the usual marketing tags like \u201cDon\u2019t miss out!\u201d or the classic \u201cEveryone has one\u201d\u2014the industry tugs on a new heartstring, and I dare say, it\u2019s working.<\/p>\n<p>Nostalgia comforts us when we\u2019re heading into an uncertain future which is why it\u2019s such a successful way to market your business! Need some visuals on how nostalgia marketing works? Check out these <a href=\"https:\/\/blog.hubspot.com\/marketing\/examples-nostalgia-marketing-ads#sm.001b87rxn152lcr5xdr2p1snf895x\" target=\"_blank\" rel=\"noopener\">clever examples<\/a> of marketing campaigns. Just don\u2019t laugh-cry all the way through like we did\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/01\/shutterstock_173678780-ed.jpg\" alt=\"How to use nostalgia marketing for a wedding planning business\" class=\"alignnone size-full wp-image-11117\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_173678780-ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_173678780-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_you_can_use_it\"><\/span>How you can use it:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There\u2019s many possible ways to incorporate nostalgia marketing into your advertising campaigns. Even if you\u2019re just using <a href=\"https:\/\/blog.qceventplanning.com\/2016\/07\/mastering-pinterest-marketing-event-planners\/\" target=\"_blank\" rel=\"noopener\">social media<\/a> to start up your business, here\u2019s a few key ways that you can peak customers\u2019 interest by using nostalgia!<\/p>\n<h3>Throwback-themed Events<\/h3>\n<p>By hosting your own or planning them for clients, throwback-themed events always draw a crowd! Consider planning an 80s-inpired dance or a 1920s bar theme for a stag and doe. Use social media to get your event trending\u2014#TBT!<\/p>\n<h3>Video Clips<\/h3>\n<p>If you\u2019re tech savvy and like to use media to promote your business, consider creating video ads using retro ideas. For example, old videos of yourself or past events shows off an ever-growing and trustworthy business. Take a peek at <a href=\"https:\/\/www.youtube.com\/watch?v=IUhCMT0fxhM\" target=\"_blank\" rel=\"noopener\">this ad<\/a> that uses evolving technology to demonstrate how long the business has been around!<\/p>\n<p>If you have old home videos that you can relate to your business now, try using them as a cute and easy way to personalize your ads. You\u2019ll spark memories for customers and bring in clients who feel an emotional attachment to you and your business.<\/p>\n<h3>Logos<\/h3>\n<p>Using nostalgia for your business can be as simple as using a retro font or image! A remodeled ad from way back when gives your business a clever marketing strategy. Think about posing like Rosie the Riveter for your ads to show that you\u2019re a true #girlboss with a thriving business! Or, use an old photograph that inspires clients of your generation to choose your business. Remember, creating emotional links between people is why nostalgia marketing works so well!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/01\/shutterstock_278717054-ed.jpg\" alt=\"Creating an event planning business logo using nostalgia marketing strategies\" class=\"alignnone size-full wp-image-11114\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_278717054-ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/01\/shutterstock_278717054-ed-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Target_Audience\"><\/span>Know Your Target Audience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Reaching out to every generation is a hard feat to master in nostalgia marketing. The best way to start out in your ads is by analyzing your client base. Who are the majority of your clients? What age gap do they fit into? What were the popular trends of their childhood?<\/p>\n<p>Of course, it\u2019s easier to get ideas when you\u2019re from the same generation as your target audience\u2014you know exactly what will grab their attention! But if you\u2019re trying to attract older or younger clients, do some research to see what products and references will spark fond memories for them.<\/p>\n<p>Testing out new marketing strategies is creative and exciting\u2014changing your business style to target new clients is a great way to expand your customer base. We\u2019re not saying you need to reinvent the wheel\u2014nostalgia marketing does exactly the opposite! Adding a modern twist to old trends inspires clients to reconnect with their former selves!<\/p>\n<h3 align=\"center\"><i>Looking for more marketing strategies? Don\u2019t miss these top tips on <a href=\"https:\/\/blog.qceventplanning.com\/2016\/10\/5-cheap-marketing-tips-boost-event-planning-business\/\" target=\"_blank\" rel=\"noopener\">cheap marketing techniques<\/a> for your business!<\/h3>\n<p><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use nostalgia marketing to keep your event planning business ahead of the game!<\/p>\n","protected":false},"author":12,"featured_media":11115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,21],"tags":[],"ppma_author":[354],"class_list":["post-11110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nostalgia Marketing 101 - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"If you know of nostalgia marketing, you&#039;re ahead of the game. 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