{"id":11231,"date":"2017-02-27T07:00:21","date_gmt":"2017-02-27T12:00:21","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=11231"},"modified":"2017-02-27T07:00:21","modified_gmt":"2017-02-27T12:00:21","slug":"wedding-planning-career-finding-new-clients","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/02\/wedding-planning-career-finding-new-clients","title":{"rendered":"Your Wedding Planning Career: Finding New Clients"},"content":{"rendered":"<\/p>\n<p>With your wedding planning certification in hand, you\u2019re ready to hit the ground running and start building a client base! As keen as you are to get your career started, finding new clients is not always an easy feat. Event planning is a relationship-based business, so creating and maintaining an online presence, attending networking events, and asking for referrals are just some of the ways in which you can build your client base.<\/p>\n<p>Read on for our full guide!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/02\/wedding-planning-career-finding-new-clients\/#Create_an_Online_Presence\" >Create an Online Presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/02\/wedding-planning-career-finding-new-clients\/#Network_Network_Network\" >Network, Network, Network!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/02\/wedding-planning-career-finding-new-clients\/#Volunteering\" >Volunteering<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/02\/wedding-planning-career-finding-new-clients\/#Asking_for_Referrals\" >Asking for Referrals<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Create_an_Online_Presence\"><\/span>Create an Online Presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>When it comes to letting potential customers know who you are, as well as your business offerings, marketing is key! In today\u2019s world, 95% of clients will find you online, so it is imperative to have a good, budget-friendly digital marketing strategy in place in order to ensure you get the most out of your marketing efforts. When creating an online presence, two items that event planners will want to pay attention to are as follows:<\/p>\n<h3> An Outstanding Website<\/h3>\n<\/p>\n<p>In order to be competitive as an event planner, having an online presence is essential, as it helps to attract more clients, provides a showcase for your work, as well as lists your services and reviews. Your website is the first impression many potential clients have of both you and your services, so ensuring that this space is extremely professional and easy-to-navigate is essential. Find out the <a href=\"https:\/\/blog.qceventplanning.com\/2014\/09\/building-your-website-design\/\" target=\"_blank\" rel=\"noopener\">do\u2019s and don\u2019ts of a good website<\/a> to get started.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/02\/Building-Clients-2.jpg\" alt=\"Creating an online presence as a wedding planner\" class=\"alignnone size-full wp-image-11233\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/02\/Building-Clients-2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/02\/Building-Clients-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h3>An Active Social Media Presence<\/h3>\n<\/p>\n<p>Social media is the go-to marketing method for most new event planners, as it is a budget-friendly and highly effective way of expressing who you are as well as the services you offer. You likely already have personal profiles on Facebook, Twitter, Linkedin, Instagram, and even Pinterest. <a href=\"https:\/\/blog.qceventplanning.com\/2014\/09\/social-media-beginners\/\" target=\"_blank\" rel=\"noopener\">Creating business profiles for these platforms<\/a>, therefore, will be an easy exercise.<\/p>\n<p>In terms of how potential clients can find you on social media, many people will seek out nearby event and wedding planners in a Google search. By having an active presence on platforms such as Facebook, Twitter and LinkedIn (where you share information, photos and reviews), clients will be able to find and contact you. Simply having an online presence is not enough\u2014be sure to engage with your users! Answer their questions and inform them of your services to build credibility and familiarity.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Network_Network_Network\"><\/span>Network, Network, Network!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>As important as an active social media presence is, both companies and individuals who require event planning services tend to move in certain circles. These include conferences, trade shows, and events that allow industry professionals to get to know one another. Meeting other planners in the industry will not only help you build your client list, it will also help you gain experience organizing your own networking events and meeting new people.<\/p>\n<p>Some ways in which you can seek out networking events for planners is by searching for local groups or associations\u2014some great networking groups include the <a href=\"http:\/\/www.pcma.org\/about-pcma\" target=\"_blank\" rel=\"noopener\"> Professional Convention Management Association (PCMA)<\/a>, which is a US-based leading organization for meeting and event professionals, as well as <a href=\"https:\/\/www.linkedin.com\/groups\/60415\/profile\" target=\"_blank\" rel=\"noopener\">LinkedIn Groups<\/a>, which provides event planners with opportunities to connect with other industry professionals.<\/p>\n<p>Trade shows present event planners with the chance to further their education, network with other professionals, and practice leadership skills. Don\u2019t miss <a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/best-tradeshows-event-planners\/\" target=\"_blank\" rel=\"noopener\">these excellent trade show choices<\/a> for budding event planners! When attending networking events, always be sure to bring business cards and have a short elevator speech ready that highlights your background and expertise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/02\/Building-Clients-3.jpg\" alt=\"How to find new clients for your event planning career\" class=\"alignnone size-full wp-image-11234\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/02\/Building-Clients-3.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/02\/Building-Clients-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Volunteering\"><\/span>Volunteering<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>Obtaining your event planning certification is a huge step in getting your event planning career started, but experience is what will ultimately improve your chances of being hired. As you get started in the world of event planning, volunteering at events will help you acquire experience and knowledge, as well as expand your network to people you may not otherwise meet! The importance of volunteering leads us to our next point\u2026 <\/p>\n<h2><span class=\"ez-toc-section\" id=\"Asking_for_Referrals\"><\/span>Asking for Referrals<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<\/p>\n<p>While approaching experienced and successful event planners may be difficult and beyond your comfort zone, it is well worth it for the opportunity to obtain a referral. If you\u2019ve worked hard to plan a wedding or event, or did an excellent job volunteering, you can feel confident approaching your client to ask them for a referral. In terms of how the referral should be structured, it could be in the form of a testimonial on your website, a review on your Facebook page, or even better, a word-of-mouth referral that could lead to major marketing results for your business. <\/p>\n<h3 align=\"center\"><i>Build up your confidence with expert event planner and QC Event School tutor Candice Coppola&#8217;s <a href=\"https:\/\/blog.qceventplanning.com\/2015\/06\/getting-your-first-event-client\/\" target=\"_blank\" rel=\"noopener\">advice for finding new clients!<\/h3>\n<p><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hit the ground running in your wedding planning career and build your client base with these helpful tips!<\/p>\n","protected":false},"author":11,"featured_media":11232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[4,11],"tags":[],"ppma_author":[350],"class_list":["post-11231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wedding-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - 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