{"id":11709,"date":"2017-05-22T07:00:37","date_gmt":"2017-05-22T12:00:37","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=11709"},"modified":"2017-05-22T07:00:37","modified_gmt":"2017-05-22T12:00:37","slug":"offer-discounts-wedding-planner","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner","title":{"rendered":"Should You Offer Discounts as a Wedding Planner?"},"content":{"rendered":"<p><i>Regina Young is the owner and creative director of <a href=\"http:\/\/meant2beevents.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Meant2Be Events<\/a>, a top Arizona wedding planning firm that manages 30-40 weddings a year. This week, Regina provides her point of view on whether you should offer discounts for your event planning business!<\/i><\/p>\n<p>To discount or not to discount? This is likely one of the most interesting questions you could ask a wedding planner. Why? Everyone is passionate about their viewpoint!<\/p>\n<p>Obviously, the goal is to increase your number of clients as well as your bank account. Because people prefer buying things on sale, discounts serve as a ploy to attract more people to your services. If your discount is only good for a certain number of days, it can help to close a potential couple.<\/p>\n<p>Let\u2019s explore the argument. I\u2019ll start with the counterpoints to my view point\u2014I am <strong>pro <\/strong>discount.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner\/#Ideal_Wedding_Planning_Client_Demographic\" >Ideal Wedding Planning Client Demographic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner\/#Value_in_Your_Weddng_Planning_Skills\" >Value in Your Weddng Planning Skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner\/#Filling_Your_Wedding_Calendar\" >Filling Your Wedding Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner\/#Branding_Reputation_as_a_Growing_Wedding_Planner\" >Branding &amp; Reputation as a Growing Wedding Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner\/#Law_of_Attraction\" >Law of Attraction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/05\/offer-discounts-wedding-planner\/#My_Viewpoint_as_a_Professional_Wedding_Planner\" >My Viewpoint as a Professional Wedding Planner<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Ideal_Wedding_Planning_Client_Demographic\"><\/span>Ideal Wedding Planning Client Demographic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is the deal-seeking client <a href=\"https:\/\/blog.qceventplanning.com\/2016\/02\/getting-the-event-planning-clients-you-really-want\/\" target=\"_blank\" rel=\"noopener noreferrer\">the right kind of client for you<\/a>? Are they going to continue to ask you for deals? The \u201csomething for nothing\u201d client is usually trouble.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-11713\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/05\/Wedding-cake-design.jpg\" alt=\"Cake designs for traditional wedding planners\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/05\/Wedding-cake-design.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/05\/Wedding-cake-design-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Value_in_Your_Weddng_Planning_Skills\"><\/span>Value in Your Weddng Planning Skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you discount, what does it say about your services? If you don\u2019t value your own services, why should anyone else?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Filling_Your_Wedding_Calendar\"><\/span>Filling Your Wedding Calendar<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While it\u2019s certainly nice to have dates filled with business, having a wedding with the wrong client is often more difficult then dealing with the loss of revenue. Bottom line, what is your stress level &amp; sanity worth? Even worse, if it\u2019s really the wrong client, will you end up in a law suit that will cost you much more than your earnings?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Branding_Reputation_as_a_Growing_Wedding_Planner\"><\/span>Branding &amp; Reputation as a Growing Wedding Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The last argument against discounting is the image you are creating within your industry. Is your goal to <a href=\"https:\/\/blog.qceventplanning.com\/2016\/03\/attracting-luxury-wedding-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">work in a luxury market<\/a>, or perhaps more sophisticated venues? The discount-seeking client is often not in line with these goals. If you regularly offer discounts, your portfolio will result in lower-end weddings.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Law_of_Attraction\"><\/span>Law of Attraction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like attracts like. If a bridesmaid is inspired by the hard work you put into her friend\u2019s or sister\u2019s wedding, she will be eager to hire you! That\u2019s the best referral. However, if you discounted for the previous client, she will expect the same.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-11714\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/05\/Wedding-Clients.jpg\" alt=\"Professional wedding planner client base\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/05\/Wedding-Clients.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/05\/Wedding-Clients-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"My_Viewpoint_as_a_Professional_Wedding_Planner\"><\/span>My Viewpoint as a Professional Wedding Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I have a team of lead planners, which means that I have a responsibility to keep them booked. If offering a discount helps to move the sales process along, then I am open to the idea. My first argument is the idea that perception is key\u2014if you look busy, you will be busy.<\/p>\n<p><em>No one wants to work with a planner who doesn\u2019t have any weddings under their belt<\/em>. We already have an established reputation for being an affordable <a href=\"https:\/\/blog.qceventplanning.com\/2017\/05\/4-luxury-event-planning-jobs-didnt-know-existed\/\" target=\"_blank\" rel=\"noopener noreferrer\">luxury wedding planner<\/a>, and the quality of our services has attracted the right clients.<\/p>\n<p>We can therefore showcase a <strong>high-end wedding portfolio<\/strong>, and we offer discounts &amp; added value to the clients we know are in line with that reputation. How do we know that they will advance our business and not hurt it? Knowing what venue they are booked at, and understanding their vision and budget means we will not secure the wrong client.<\/p>\n<p>By booking more clients at the properties that refer us, we stay in their sight and mind for the next referral. The alternative to a \u201cdiscount\u201d is added value. For example, complimentary welcome bag assembly, complimentary welcome dinner assistance or even better yet, or complimentary RSVP management.<\/p>\n<p>Regardless of what stance you take, be sure that you take the right steps to protect yourself. Ensure that your agreements outline your services very clearly. This will ensure that you are not accidentally discounting yourself by doing extra work you are not compensated for!<\/p>\n<h3 align=\"center\"><i>Ready for more of Regina&#8217;s expert event planning advice? Learn her tricks in the <a href=\"https:\/\/blog.qceventplanning.com\/2017\/04\/event-planners-guide-damage-control\/\" target=\"_blank\" rel=\"noopener noreferrer\">event planners guide to damage control<\/a>!<\/i><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Should you offer discounts as a wedding planner? Find out if it&#8217;s a good idea for your event business!<\/p>\n","protected":false},"author":12,"featured_media":17392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[354],"class_list":["post-11709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Should You Offer Discounts as a Wedding Planner? - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Should you offer clients discounts as a wedding planner? Is it best for your event business? 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