{"id":12134,"date":"2017-08-14T07:00:03","date_gmt":"2017-08-14T12:00:03","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=12134"},"modified":"2017-08-14T07:00:03","modified_gmt":"2017-08-14T12:00:03","slug":"event-planners-guide-modern-business-marketing","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing","title":{"rendered":"The Event Planner\u2019s Guide to Modern Business Marketing"},"content":{"rendered":"<p>If your event planning business seems like it needs a boost, you may just need to revamp your marketing strategy! Most businesses are falling behind on modern marketing \u2013 and the old ways just won\u2019t cut it anymore. In order to attract clients, you first need to make your business attractive and make sure they know you\u2019re there!<\/p>\n<p>Read on to find out how to bring your business marketing strategy to the 21st century!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\/#Be_Accessible_%E2%80%93_Everywhere\" >Be Accessible \u2013 Everywhere<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\/#Streamline_Your_Process\" >Streamline Your Process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\/#Encourage_Reviews\" >Encourage Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\/#Follow_Up_Immediately\" >Follow Up Immediately<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\/#Create_Seamless_Images\" >Create Seamless Images<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\/#Stick_to_Simplicity\" >Stick to Simplicity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Be_Accessible_%E2%80%93_Everywhere\"><\/span>Be Accessible \u2013 Everywhere<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If customers aren\u2019t able to contact you, how can you expect to gain new business? And yes \u2013 the key to moving up in the industry is continuously finding new event planning clients.<\/p>\n<p>Across social media and on your website, you should have a very obvious \u201cContact\u201d page. This is what people will look for the second they start considering your services. People can only get so much information from reading your website, and quite frankly, many people don\u2019t even want to read it! This is why bullet points exist\u2026<\/p>\n<p>List a few contact addresses for potential customers to reach you at, including a business phone number, an email, and even your mailing address (some people are old school). It\u2019s important to separate your business contact addresses from your personal ones \u2013 and since it\u2019s so easy to create a new email account, you have no excuse to be using your personal one!<\/p>\n<p>Moreover, you need to actually <em>respond <\/em>to everyone who reaches out to you. Even if you can\u2019t offer them the service they want, or you\u2019re booked on the day of their wedding. Always, always, always respond to inquiries. Professionalism and good conversation can help get you hired in the future.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Marketing-for-event-businesses-1.jpg\" alt=\"Event planner&#039;s guide to business marketing\" class=\"alignnone size-full wp-image-12139\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Marketing-for-event-businesses-1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Marketing-for-event-businesses-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Streamline_Your_Process\"><\/span>Streamline Your Process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As the owner of a successful event planning business, we already know how busy you must be. So why make your life any more difficult? Actually, what we meant to say was: why not make your life easier?<\/p>\n<p>The sheer amount of apps available can save you precious minutes each day. From organizing your files to keeping contacts at your fingertips, to automating your emails \u2013 you need to experiment with a few <a href=\"https:\/\/blog.qceventplanning.com\/2017\/06\/5-event-planning-technology-already-using\/\" target=\"_blank\" rel=\"noopener\">popular event planning apps<\/a>!<\/p>\n<p>A great tip from event planner Heather Vickery is to set your business hours and <a href=\"https:\/\/blog.qceventplanning.com\/2017\/03\/tips-productive-day-entrepreneur\/\" target=\"_blank\" rel=\"noopener\">use an automated email service<\/a> when you\u2019re not available. Let your email send a message to inquirers that you\u2019re out for the day and will respond to them within 24 hours. Not only does this save you stress from rushing through emails, it also gives your client piece of mind. And they\u2019ll be waiting for your call!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Encourage_Reviews\"><\/span>Encourage Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The be-all and end-all of modern marketing! Think about when you look for a new restaurant to try out, or when you need to get your car fixed \u2013 we always start by looking at online reviews. And with good reason: you can tell a lot about a company by the presence of reviews.<\/p>\n<p>Be sure to encourage your clients to review you on Google or Facebook, since this is where most people go to do some digging. If you have an extremely happy client, there\u2019s no harm in asking them straight out to review you. They\u2019ll know how valuable it will be for your business!<\/p>\n<p>It\u2019s important to remember how to handle the negative reviews, too. If you receive bad feedback from an unhappy client, be sure to reach out to them personally and try to make it right. Do not, I repeat, DO NOT get into an argument with customers (online <em>or <\/em>in private!). This will destroy your credibility and professionalism as a business.<\/p>\n<p>Follow these tips on <a href=\"https:\/\/blog.qceventplanning.com\/2014\/11\/handle-bad-reviews\/\" target=\"_blank\" rel=\"noopener\">how to handle a negative review<\/a>!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Reviews-for-event-businesses.jpg\" alt=\"Reviews for marketing your event planning business\" class=\"alignnone size-full wp-image-12140\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Reviews-for-event-businesses.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Reviews-for-event-businesses-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follow_Up_Immediately\"><\/span>Follow Up Immediately<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One thing that works against modern businesses is how easy it is to fall out of touch with people. It\u2019s easy to forget an email or a phone call, so always have a second point of contact prepared!<\/p>\n<p>Following other industry professionals on social media <em>when you meet them<\/em> will help you build serious relationships with them. Otherwise, you\u2019ll be stuck playing the game of \u201cWill they remember me?\u201d which means you lose out on serious networking potential.<\/p>\n<p>A simple retweet or share to boost their reach will establish a positive relationship with your businesses. They\u2019ll return the favor, and you can even develop a partnership for future event planning jobs! So don\u2019t wait \u2013 build your social media feeds up with new potential.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Create_Seamless_Images\"><\/span>Create Seamless Images<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your website images are out of date or your color scheme has more than 3 colors, then it\u2019s time to revamp your brand standards. Photos on your website should be of professional quality with great lighting. You can showcase your own event designs and styles, or find a gorgeous background template to use. Either way, make sure your website looks elegant!<\/p>\n<p>Having high-quality images online shows that you are truly a professional. Imagine heading to a florist\u2019s website and seeing dark, off-centered photographs. Doesn\u2019t make you want to use their business, does it?<\/p>\n<p>Phone cameras are generally good enough to take well-lit photos, but the best case scenario is having professional photos taken of your work. As well, if you\u2019re able to use Photoshop or find a graphic designer to help you out, this will put your branding over the edge.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Website-design-for-event-businesses.jpg\" alt=\"Building a website for event planners\" class=\"alignnone size-full wp-image-12141\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Website-design-for-event-businesses.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Website-design-for-event-businesses-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stick_to_Simplicity\"><\/span>Stick to Simplicity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you\u2019re creating an event business name or logo, remember to stick to simplicity. Your name should roll off the tongue and sound elegant, and your logo should be basic and well-suited for your color scheme.<\/p>\n<p>The best tip we can give is to stick to a neutral black-and-white logo \u2013 if you change your color scheme in the future, you won\u2019t have to redo your logo! The same goes for your website. You shouldn\u2019t go overboard on color since it can be difficult to read on a background that\u2019s too bright or too dark. Keep your website user-friendly, and build a simple logo that is easily recognized.<\/p>\n<h3 align=\"center\"><i>Ready to <a href=\"https:\/\/blog.qceventplanning.com\/2016\/10\/work-from-home-event-planning-business\/\" target=\"_blank\" rel=\"noopener\">run your event planning business from home<\/a>? Learn how to make it happen!<\/h3>\n<p><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to use modern marketing for your event planning business and build your brand from the ground up!<\/p>\n","protected":false},"author":12,"featured_media":12142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[354],"class_list":["post-12134","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Event Planner\u2019s Guide to Modern Business Marketing - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Event planners need to stay up-to-date with industry trends to keep business booming. Find out how to use modern business marketing to grow your brand!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/event-planners-guide-modern-business-marketing\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Event Planner\u2019s Guide to Modern Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Event planners need to stay up-to-date with industry trends to keep business booming. 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