{"id":12184,"date":"2017-08-24T07:00:56","date_gmt":"2017-08-24T12:00:56","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=12184"},"modified":"2017-08-24T07:00:56","modified_gmt":"2017-08-24T12:00:56","slug":"7-musts-include-event-planning-portfolio","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio","title":{"rendered":"7 MUSTS to Include In Your Event Planning Portfolio"},"content":{"rendered":"<p>All event and wedding planners have a professional portfolio. Period. However, not all event planners will have a complete and <em>good <\/em>portfolio!<\/p>\n<p>Your event planning portfolio is a reflection of yourself and your business, which means it needs to be meticulously put together. It should showcase your abilities, skills, and successes in the industry, as well as your organization and efficiency in the event planning world.<\/p>\n<p>Land more event planner jobs by adding these 7 musts into your portfolio!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#1_Client_Testimonials\" >1. Client Testimonials<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#2_Client_References\" >2. Client References<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#3_Agreements_Contract_Templates\" >3. Agreements &amp; Contract Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#4_Timelines_Budget_Templates\" >4. Timelines &amp; Budget Templates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#5_List_of_Event_Planning_Services\" >5. List of Event Planning Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#6_Event_Designs\" >6. Event Designs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/7-musts-include-event-planning-portfolio\/#7_Business_Contact_Information\" >7. Business Contact Information<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Client_Testimonials\"><\/span>1. Client Testimonials<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17319\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T155832.615.jpg\" alt=\"wedding couple photoshoot on grass\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T155832.615.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T155832.615-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>One thing that many professional event planners, wedding planners, designers, and even photographers forget about? Including testimonials in their portfolios! This is a small addition that can mean the difference between landing an event and being passed by.<\/p>\n<p>Having customers <a href=\"https:\/\/blog.qceventplanning.com\/2014\/11\/handle-bad-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">review your services<\/a> will benefit you in multiple ways. First, your confidence will soar, and you\u2019ll be ready to work harder on every event. Second, you\u2019ll be able to include testimonials on your website, in your portfolio, and you can even ask customers to write their review on Facebook! After all, online is the first place clients will go to research your business. Finally, customer reviews build your credibility as a professional event planner \u2013 which we all know is hugely important!<\/p>\n<p>Adding a testimonials page to the end of your portfolio attests to your ability to put plans into place and host incredible events. The best reviews will speak to your professionalism, responsibility, and follow-through.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Client_References\"><\/span>2. Client References<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Similar to testimonials, including references in your portfolio will provide potential clients with an outside source. Your references should agree to be used as references (their contact information is vital!), and they should be professionals in the industry. A local florist or caterer you\u2019ve recently worked with on an event is a perfect reference for your business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17321\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T160427.596.jpg\" alt=\"florist vendor contact\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T160427.596.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T160427.596-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Just as with any job, employers want to know you are a professional and trustworthy character. Providing references allows you to dismiss any doubt or worries that have built up in your client\u2019s mind!<\/p>\n<p><em><strong>Pro Tip:<\/strong> Offer to be a reference for other professionals, and they\u2019ll be happy to return the favor!<\/em><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Agreements_Contract_Templates\"><\/span>3. Agreements &amp; Contract Templates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Before getting into all the inspiring photographs and dazzling decor designs you\u2019ve created, be sure to show your clients that your event planning services are not to be played around with. This isn\u2019t to scare them, of course, but you do need to be up-front about contracts and each party\u2019s responsibilities if you are hired.<\/p>\n<p>A simple way to do this is by providing a visual template! Speaking of contracts and clauses can become harrowing if your clients have never worked with an event planner before \u2013 dismiss these fears by showing how your contracts work. It\u2019s the agreements made in person, written on paper, to <a href=\"https:\/\/blog.qceventplanning.com\/2015\/09\/10-ways-to-deal-with-non-payment\/\" target=\"_blank\" rel=\"noopener noreferrer\">protect both you and your client<\/a>.<\/p>\n<p>Easy peasy!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Timelines_Budget_Templates\"><\/span>4. Timelines &amp; Budget Templates<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Just another way to provide a visual explanation about how your services work! Clients will expect you to have strict plans in place for <a href=\"https:\/\/blog.qceventplanning.com\/2015\/09\/free-download-a-wedding-day-timeline-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">timelines <\/a>and budgeting \u2013 show them how you do this by including templates in your portfolio. This provides insight into your planning process, and lets them know what to expect on the journey to the event!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17322\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T161010.275.jpg\" alt=\"event planning table decor\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T161010.275.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T161010.275-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_List_of_Event_Planning_Services\"><\/span>5. List of Event Planning Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If your portfolio doesn\u2019t include a complete list of your event planning services, <a href=\"https:\/\/blog.qceventplanning.com\/2017\/07\/much-charge-event-planning-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing<\/a>, and <a href=\"https:\/\/blog.qceventplanning.com\/2016\/04\/packaging-your-event-planning-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">packages<\/a>, you should re-evaluate your layout! And we know that some event planners prefer to have these in separate folders, but it\u2019s easier for your clients to see if everything is in one place.<\/p>\n<p>Depending on your personal tastes and the length of your portfolio, you may or may not want to include pricing. However, we strongly recommend having a printed pricing system with you at all times!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Event_Designs\"><\/span>6. Event Designs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now for the fun part of building your event planner portfolio: adding gorgeous shots of your work! From florals to centerpieces to table settings to ceremony d\u00e9cor, you get to choose your <a href=\"https:\/\/blog.qceventplanning.com\/2017\/03\/find-event-planning-inspiration\/\" target=\"_blank\" rel=\"noopener noreferrer\">best event designs<\/a> to include. And remember, always use professional, high-quality photos!<\/p>\n<p>Keeping your portfolio organized, yet diverse, is essential in landing multiple event planning gigs. You have to show clients what you can do to cater to their style! As such, every event planner should try to include the following:<\/p>\n<h3>Event Decor<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17320\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T160105.847.jpg\" alt=\"tablescape for event planner decor\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T160105.847.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T160105.847-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>As an event planner, you\u2019ll have your fair share of styling and designs to work on. It\u2019s important that you show your creative abilities and knack for unique styles through images of event d\u00e9cor. Yes, your vendors play a big part in creating and styling the d\u00e9cor \u2013 but you\u2019re the one who created the concept! Show off close-ups of centerpieces, table settings, altar decorations, and venue d\u00e9cor to provide detailed examples of your designs.<\/p>\n<p>As a side note, <em>always <\/em>credit vendors and photographers for their contributions!<\/p>\n<h3>Event Planning<\/h3>\n<p>Events come in all shapes, sizes, and types \u2013 and this means you need to show your adaptability through your portfolio. Try to show various events, such as corporate or celebrations, to demonstrate your range of experience in the industry.<\/p>\n<p>Not all clients will want a big event, so it\u2019s important to show that you can also pull off an amazing 20-person gathering!<\/p>\n<h3>Wedding Planning<\/h3>\n<p>Weddings are one of the most profitable gigs for event planners to land. Not only are they high-profile, they easily lead to referrals and new contracts. However, there are a lot of wedding planners out there, so you need to show people why you\u2019re the best!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17317\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T155730.581.jpg\" alt=\"happy couple intimate moment at wedding photoshoot\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T155730.581.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/08\/Event-in-post-135x135-2019-09-13T155730.581-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>This section of your portfolio \u2013 especially for <a href=\"https:\/\/blog.qceventplanning.com\/2016\/06\/start-destination-wedding-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">specialized wedding planners<\/a> \u2013 needs to be pristine. You need to show off your best wedding designs, catering to each couple\u2019s specific wants and needs, as well as their guests.<\/p>\n<p><strong>Bonus Tip:<\/strong> A glowing testimonial from wedding clients will mean you truly care about your clients and are able to give them the best day of their lives!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Business_Contact_Information\"><\/span>7. Business Contact Information<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Without your contact information, how are customers meant to hire you? In addition to having your business contact info on your website, social media, and on business cards, you should include it in your portfolio. As a front page, this adds professionalism and reliability to your entire event planning portfolio!<\/p>\n<h3 align=\"center\"><i>You should also mention any certifications in your portfolio. Check out the <a href=\"https:\/\/blog.qceventplanning.com\/2015\/04\/the-pros-and-cons-of-event-planner-certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">pros and cons of earning an event planner certification<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Land more events and weddings by including these 7 musts in your event planning portfolio!<\/p>\n","protected":false},"author":12,"featured_media":18723,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21,11],"tags":[],"ppma_author":[354],"class_list":["post-12184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 MUSTS to Include In Your Event Planning Portfolio - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Don&#039;t forget about these 7 musts to include in your event planning portfolio! 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