{"id":12605,"date":"2017-10-31T07:00:24","date_gmt":"2017-10-31T12:00:24","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=12605"},"modified":"2017-10-31T07:00:24","modified_gmt":"2017-10-31T12:00:24","slug":"host-party-event-business","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business","title":{"rendered":"Why You Should Host a Launch Party for Your Party Planning Business"},"content":{"rendered":"<p>As a professional event planner, you\u2019re probably used to hosting a variety of events for other people, companies, and organizations. Have you ever thought about hosting a party for yourself, specifically for your business? Your initial thought is that it probably seems a bit self-congratulatory or that it may be a waste of money\u2014money you could be diverting to advertising for your company\u2019s services! But hosting a party for your event planning business can be one of the most business-savvy decisions you can make.<\/p>\n<p>We\u2019re going to give you a rundown of all the reasons why you should host a party for your event planning business, and we promise your skepticism will be gone by the end of it. Scout\u2019s honor!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\/#Show_off_your_party_planning_skills\" >Show off your party planning skills!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\/#The_Buzz_factor\" >The Buzz factor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\/#Appreciate_your_clients\" >Appreciate your clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\/#Network_with_other_industry_groups\" >Network with other industry groups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\/#Celebrate_your_team_members\" >Celebrate your team members<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\/#An_opportunity_to_follow_up%E2%80%A6\" >An opportunity to follow up\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Show_off_your_party_planning_skills\"><\/span>Show off your party planning skills!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It would make sense that you plan the party you\u2019re throwing for your event planning company. It\u2019s a great way to show off your skills and save you some cash! Just like how a bride who plans her own wedding would hire a<a href=\"https:\/\/blog.qceventplanning.com\/2017\/10\/day-problem-solving-tips-event-planning-course-sample\/\" target=\"_blank\" rel=\"noopener noreferrer\"> day-of coordinator<\/a>, you should also do the same! Putting someone else in charge of making sure nothing goes awry during the actual part is important. How can you be a good party host if you\u2019re too busy running around making sure that everything is going smoothly?<\/p>\n<p>Remember, just because it\u2019s an event you throw to ultimately network and grow your business, doesn\u2019t mean that you should burn yourself out catering solely to others at a party dedicated to your business. You deserve to enjoy yourself!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"447\" class=\"alignnone size-full wp-image-12608\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/10\/Business-party.jpg\" alt=\"Dessert table at business event\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/10\/Business-party.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/10\/Business-party-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Buzz_factor\"><\/span>The Buzz factor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is your company new? Is your company changing its goals or direction? Are you taking on a new long-term project to foster continued growth in your company? If you said, \u201cyes\u201d to any of these, you should know that there\u2019s no better marketing tool than a successful event!<\/p>\n<p>Generating positive buzz around your party planning business by going the extra mile is proven to increase inquiries into your business and increase profits. Most times it\u2019s more effective than paid advertising! If you\u2019ve ever soft-launched a new service, you\u2019ll know that people won\u2019t be snapping up the offer, even if it\u2019s a good one, simply because they don\u2019t know about it.<\/p>\n<p>Take a page from Apple\u2019s playbook and throw a party in celebration of yourself and your new ventures. They\u2019re one of the most profitable companies in recent years, so they must be doing something right!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Appreciate_your_clients\"><\/span>Appreciate your clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you throw your big event, you want to make sure that you connect with everybody in your network and make them feel important\u2014your clients are the ones giving you business, after all! Take any opportunity you have to nurture a better relationship with your clients in real life, not just through social media and newsletters. Use this as a chance to <a href=\"https:\/\/blog.qceventplanning.com\/2017\/10\/market-event-planning-services-past-clients\/\" target=\"_blank\" rel=\"noopener noreferrer\">reconnect with old clients<\/a> and garner new referrals!<\/p>\n<p>If you throw a memorable party, your reputation will be boosted in event industry circles, and you\u2019ll be the first person people think of when they consider planning their own. Even if they aren\u2019t looking to throw an event in the near future, you never know who they might speak to. If you\u2019ve left a great impression, they\u2019ll likely mention you and maybe even pass along your contact information. Your dedication to clients will shine through genuinely, and you\u2019ll find your client base expanding exponentially!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-12609\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/10\/Client-appreciation.jpg\" alt=\"Client appreciation event for businesses\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/10\/Client-appreciation.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/10\/Client-appreciation-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Network_with_other_industry_groups\"><\/span>Network with other industry groups<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It may seem counter-intuitive to invite other event planners to the big event, but hear us out. While other planning groups and independent planners are your competitors, it\u2019s important to accrue goodwill with <a href=\"https:\/\/blog.qceventplanning.com\/2017\/09\/5-professionals-event-planners-network\/\" target=\"_blank\" rel=\"noopener noreferrer\">others in the industry<\/a> as the market grows and expands. Together, you set the standard in your area for good, memorable, and effective events that achieve your clients\u2019 goals. Sharing best practices can only benefit everyone in the business and put more stock in the event planning industry. Who knows, maybe you\u2019ll even find yourself with a new business partner!<\/p>\n<p>You should not only <a href=\"https:\/\/blog.qceventplanning.com\/2017\/01\/6-ways-network-event-planning-certificate\/\" target=\"_blank\" rel=\"noopener noreferrer\">network with other planners<\/a>, though. While you\u2019ve probably built up a reliable list of excellent suppliers, distributors, and vendors who you\u2019ve established a great rapport with, it\u2019s never a bad idea to make new connections. Having a well-curated list of contacts comes in handy when your go-to vendors are busy with other events!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Celebrate_your_team_members\"><\/span>Celebrate your team members<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019ve built up an event planning empire, you need to celebrate your successes with your partners and employees. You\u2019ll be surprised how far a small gesture of thanks can do to make everyone in your business more motivated and happy to be part of the team. But it\u2019s not just those who work in your company who are integral to the execution of a good event\u2026<\/p>\n<p>Your suppliers, distributors, vendors, and entertainment contacts are a huge part of all your successful events. In the same way that you appreciate your clients, you should also show appreciation for the businesses and vendors you collaborate with.<\/p>\n<p>Another plus is that your current and potential clients get to see how you interact with vendors and your event team. People want to see team dynamics and how well everyone meshes together\u2014a strong internal spirit equals great creative output! This is a subtle but highly effective way of marketing your party planning business.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-12610\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/10\/Event-Team.jpg\" alt=\"Team of event planners in meeting\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/10\/Event-Team.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/10\/Event-Team-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"An_opportunity_to_follow_up%E2%80%A6\"><\/span>An opportunity to follow up\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The conversation doesn\u2019t end as soon as everyone leaves the venue! Like we\u2019ve mentioned before, your guests are the people who made you. Make sure that you take the time to follow-up with the people and organizations who attended your event. Not only does this show that you\u2019re attentive and are client-oriented, but you\u2019ll also be able to get useful information straight from the horse\u2019s mouth! You can ask for feedback about your party and get suggestions from attendees about how to improve your next event. This is crucial information that you may not be privy to otherwise.<\/p>\n<p>If you\u2019re confident about your business\u2019 event, you may use this opportunity to put out a call for testimonials of your skills. Be warned\u2014most attendees probably went to your party to find out what your company is all about, and don\u2019t want to be pushed into a forced review. Keep the door open just in case they are inclined, though!<\/p>\n<h3 align=\"center\"><i>Want to know more about the latest marketing techniques? Check out this <a href=\"https:\/\/blog.qceventplanning.com\/2017\/08\/event-planners-guide-modern-business-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">guide to modern business marketing<\/a> for your event planning business!<\/i><\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how throwing a party for your event planning business can bring in valuable clients and referrals!<\/p>\n","protected":false},"author":9,"featured_media":16992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[351],"class_list":["post-12605","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why You Should Host a Launch Party for Your Party Planning Business - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Find out why hosting a party for your event business can make or break your career. Bring in valuable clients and referrals with these tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/10\/host-party-event-business\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why You Should Host a Launch Party for Your Party Planning Business\" \/>\n<meta property=\"og:description\" content=\"Find out why hosting a party for your event business can make or break your career. 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