{"id":13121,"date":"2017-12-21T15:55:20","date_gmt":"2017-12-21T20:55:20","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=13121"},"modified":"2017-12-21T15:55:20","modified_gmt":"2017-12-21T20:55:20","slug":"4-goals-set-event-planning-business-year","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year","title":{"rendered":"4 Goals to Set For Your Event Planning Business This Year"},"content":{"rendered":"<p>With a new year on the horizon, it\u2019s the perfect time to make some professional and personal New Year\u2019s resolutions. That being said, we much prefer making concrete goals for the year ahead instead of simple resolutions &#8211; they\u2019re more specific and attainable. Nothing against <a href=\"https:\/\/blog.qceventplanning.com\/2017\/12\/new-years-resolutions-professional-event-planners\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Year\u2019s resolutions,<\/a> of course!<\/p>\n<p>As the owner of an event planning business, you know the importance of setting regular goals, as they\u2019re what propel your business to success! So what should you be focusing on for the year ahead? We\u2019ve put a list together of four goals that you should set for your event planning business, and how to lay the groundwork to achieve them.<\/p>\n<p>Read on and take not<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\/#1_Goal_Stronger_social_media_presence\" >1. Goal: Stronger social media presence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\/#2_Goal_Increase_revenues\" >2. Goal: Increase revenues<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\/#3_Goal_Improve_customer_satisfaction\" >3. Goal: Improve customer satisfaction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\/#4_Goal_Better_business_networking\" >4. Goal: Better business networking<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Goal_Stronger_social_media_presence\"><\/span>1. Goal: Stronger social media presence<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Let\u2019s start with an area we know you\u2019re familiar with \u2013 social media! Facebook, Twitter, Instagram, and Pinterest are just some of the platforms you should be using on a regular basis as the owner of an event planning business. Not only will they help you build your brand identity, they\u2019ll also help you connect with potential clients. If you\u2019ve already been using social media, great! However, with a new year ahead, there\u2019s never been a better time to <a href=\"https:\/\/blog.qceventplanning.com\/2016\/09\/event-planners-heres-step-social-media-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">step up your social media game<\/a>, and there are a number of different ways to do so\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13123 size-full\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/12\/goals1.jpg\" alt=\"wedding planner working on laptop outside.\" width=\"672\" height=\"448\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goals1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goals1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>While meme posts generate the most likes, they don&#8217;t inspire people to hire you for their event planner needs. Create\u00a0original content on each platform you use. While you can (and should) share funny event-related posts from time to time, your main focus should be showing off your talents to a <a href=\"https:\/\/blog.qceventplanning.com\/2017\/10\/wedding-planners-can-target-new-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\">target audience<\/a>. Emotional appeals, tips, ideas, and trend trends posts will attract\u00a0new followers. Draw up an editorial schedule for yourself and set specific checkpoints (such as weekly or monthly milestones) to make sure you\u2019ve achieved the followers you want and that your content is engaging. The only way you can see growth is if you track it!<\/p>\n<p>Think of growing your social media presence as a marathon, rather than a sprint. Be sure to interact with your followers instead of simply sitting back. You\u2019re much more likely to gain likes and followers if you\u2019re liking and following other people! Of course, some days you&#8217;ll fare better than others in growth. But growing by 20 likes one day and 5 the other is far better than by single digits each week.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Goal_Increase_revenues\"><\/span>2. Goal: Increase revenues<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a business owner, you know the importance of financial literacy. Charging the right amount, making sure you get paid, and keeping your event business afloat is all part of the job! Many business owners begin the New Year with the goal of increasing their revenue. But it can be tricky to know where to start!<\/p>\n<p>Setting an ambitious goal for your event planning business requires you to examine your sales strategy. Look closely at your list of clients, the number of events you plan per year, and the expertise and scope of the competition. Take time to add sections to your strategy, including what opportunities you can take advantage of, where the competition is falling short, and what your clients are up to. Depending on the size of your event planning business, you may need to <a href=\"https:\/\/blog.qceventplanning.com\/2015\/11\/taking-your-bu-or-assistants\/\" target=\"_blank\" rel=\"noopener noreferrer\">hire some employees<\/a> to grow your team. The heart of a successful business is made up of dedicated and passionate employees. When you have a team who loves event planning and making people happy as much as you do, you&#8217;ll throw events that keep clients coming back for more!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/12\/team-conflict-resolution-and-problem-solving.jpg\" alt=\"Large event and wedding planning company with happy and enthusiastic employees\" class=\"alignnone size-full wp-image-15375\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/team-conflict-resolution-and-problem-solving.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/team-conflict-resolution-and-problem-solving-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>After you evaluate your company and local industry, it&#8217;s time to outline your goals. There&#8217;s no sense in only knowing what you want. You&#8217;ll also need to figure out how you\u2019ll achieve it! A goal won\u2019t work unless you take it seriously, so you need to put a real plan in place to help you get there. Having a notebook with goals written down will be a constant reminder of what you want to achieve and what you\u2019re working towards.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Goal_Improve_customer_satisfaction\"><\/span>3. Goal: Improve customer satisfaction<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This one is huge! Events are highly personal. While you can expect the final goal to be the same, the individual elements included will all differ. An example would be a wedding. All weddings are thrown to celebrate the union of a couple and their families. But every couple will have a different vision for what they want. Some want a small, rustic wedding and others want a 500-person, highly religious celebration. No matter the scale, give the utmost respect and consideration when planning them. Especially when it comes to stepping into unfamiliar territory, do some research! If they wanted cookie-cutter events that don&#8217;t reflect their values, they wouldn&#8217;t reach out to an event planner. Nobody wants to be snubbed just because they aren&#8217;t throwing a big theatrical production!<\/p>\n<p>A new year is a prime opportunity to sharpen your customer service skills. Examine a new approach in crafting the best\u00a0first impression; revamp your website and contact channels to become more accessible; or even go the extra mile when writing proposals! You may think you\u2019re currently providing stellar service to your clientele (and we\u2019re sure you are!), but setting a goal to take things even further in the New Year will only make your clients happier, and add more to your list.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13124 size-full\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/12\/goals2.jpg\" alt=\"Destination wedding with beautiful decor by a professional wedding planner\" width=\"672\" height=\"448\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goals2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goals2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Similar to your social media goals, draw up a few documents to help you meet this one. Use a call schedule to regularly let clients know the status of their upcoming event, and keep detailed planning timelines to ensure nothing is overlooked. These type of schedules will keep you on track and help you achieve your goal of more satisfied clients!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Goal_Better_business_networking\"><\/span>4. Goal: Better business networking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Event planners are social by nature, which comes in handy when<a href=\"https:\/\/blog.qceventplanning.com\/2016\/09\/4-best-networking-tips-planners\/\" target=\"_blank\" rel=\"noopener noreferrer\"> building a network<\/a>! Especially when you&#8217;re just starting out, you&#8217;ll need to build relationships with clients, vendors, and other planners if you want to get noticed. Your local event industry may already have some top dogs pulling in most of the clients. How can you make yourself look like an appealing choice when other planners have the vendor-list and portfolio to prove their worth? You have to put yourself out there! It sounds counter-intuitive, but befriending your competitors can actually help grow your business!<\/p>\n<p>Meeting other industry professionals can only improve your reputation, clientele, and knowledge of the field. However, there is a right way to go about networking, and it doesn\u2019t involve spending hours mingling aimlessly with strangers.<\/p>\n<p>Research upcoming trade shows and conferences for the year. When you have all the important conferences marked down on your calendar, you can prepare ahead of time. No more getting off-guard when someone asks you what you do! Just make sure they\u2019re right for your business (think wedding shows and food expos, for example)! Once you have a short list, set a goal for each show, such as collecting names for a mailing list, networking with new vendors, and scheduling free client consultations afterwards.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-13125 size-full\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2017\/12\/goals3.jpg\" alt=\"Two professional event planners collaborating\" width=\"672\" height=\"448\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goals3.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goals3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Having goals in mind will keep you focused throughout the events, and you won\u2019t find yourself spinning your wheels while your precious time fades away. Be prepared at trade shows with a professional booth, signage, and marketing collateral \u2013 this is a wonderful opportunity for you to make yourself known, and make the most of your time at the event.<\/p>\n<h3 align=\"center\"><i>Share your New Year&#8217;s goal in a comment below, and check out some <a href=\"https:\/\/blog.qceventplanning.com\/2014\/12\/new-years-resolutions-event-planners\/\" target=\"_blank\" rel=\"noopener noreferrer\">New Year\u2019s resolutions<\/a> for event planners!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Find out which goals you should be focusing on for your event planning business this year, including beefing up your social media presence and increasing revenue!<\/p>\n","protected":false},"author":11,"featured_media":13122,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[350],"class_list":["post-13121","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 Goals to Set For Your Event Planning Business This Year - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Discover what goals you should set for your event planning business this year, including beefing up your social media presence, and increasing revenue!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Goals to Set For Your Event Planning Business This Year\" \/>\n<meta property=\"og:description\" content=\"Discover what goals you should set for your event planning business this year, including beefing up your social media presence, and increasing revenue!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-21T20:55:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Victoria Begin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Victoria Begin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\",\"name\":\"4 Goals to Set For Your Event Planning Business This Year - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg\",\"datePublished\":\"2017-12-21T20:55:20+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/c06ee04e680223184326c5c9b4fd961c\"},\"description\":\"Discover what goals you should set for your event planning business this year, including beefing up your social media presence, and increasing revenue!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#primaryimage\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg\",\"contentUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg\",\"width\":672,\"height\":300,\"caption\":\"wedding decor arranged by certified wedding planner\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qceventplanning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Goals to Set For Your Event Planning Business This Year\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/\",\"name\":\"Pointers for Planners\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qceventplanning.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/c06ee04e680223184326c5c9b4fd961c\",\"name\":\"Victoria Begin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/image\/abdda80ab27ad8f5571db3694c1e6075\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/72461ca8df38391c85e967735a2cc1289be0f10aeb4683c3e1faf0d50cde06b6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/72461ca8df38391c85e967735a2cc1289be0f10aeb4683c3e1faf0d50cde06b6?s=96&d=mm&r=g\",\"caption\":\"Victoria Begin\"},\"url\":\"https:\/\/www.qceventplanning.com\/blog\/author\/victoria-begin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"4 Goals to Set For Your Event Planning Business This Year - Pointers for Planners","description":"Discover what goals you should set for your event planning business this year, including beefing up your social media presence, and increasing revenue!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year","og_locale":"en_US","og_type":"article","og_title":"4 Goals to Set For Your Event Planning Business This Year","og_description":"Discover what goals you should set for your event planning business this year, including beefing up your social media presence, and increasing revenue!","og_url":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year","og_site_name":"Pointers for Planners","article_publisher":"https:\/\/www.facebook.com\/QCEventPlanning","article_published_time":"2017-12-21T20:55:20+00:00","og_image":[{"width":672,"height":300,"url":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg","type":"image\/jpeg"}],"author":"Victoria Begin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Victoria Begin","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year","url":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year","name":"4 Goals to Set For Your Event Planning Business This Year - Pointers for Planners","isPartOf":{"@id":"https:\/\/www.qceventplanning.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#primaryimage"},"image":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#primaryimage"},"thumbnailUrl":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg","datePublished":"2017-12-21T20:55:20+00:00","author":{"@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/c06ee04e680223184326c5c9b4fd961c"},"description":"Discover what goals you should set for your event planning business this year, including beefing up your social media presence, and increasing revenue!","breadcrumb":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#primaryimage","url":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg","contentUrl":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2017\/12\/goalsheader.jpg","width":672,"height":300,"caption":"wedding decor arranged by certified wedding planner"},{"@type":"BreadcrumbList","@id":"https:\/\/www.qceventplanning.com\/blog\/2017\/12\/4-goals-set-event-planning-business-year#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qceventplanning.com\/blog"},{"@type":"ListItem","position":2,"name":"4 Goals to Set For Your Event Planning Business This Year"}]},{"@type":"WebSite","@id":"https:\/\/www.qceventplanning.com\/blog\/#website","url":"https:\/\/www.qceventplanning.com\/blog\/","name":"Pointers for Planners","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qceventplanning.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/c06ee04e680223184326c5c9b4fd961c","name":"Victoria Begin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/image\/abdda80ab27ad8f5571db3694c1e6075","url":"https:\/\/secure.gravatar.com\/avatar\/72461ca8df38391c85e967735a2cc1289be0f10aeb4683c3e1faf0d50cde06b6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/72461ca8df38391c85e967735a2cc1289be0f10aeb4683c3e1faf0d50cde06b6?s=96&d=mm&r=g","caption":"Victoria Begin"},"url":"https:\/\/www.qceventplanning.com\/blog\/author\/victoria-begin"}]}},"authors":[{"term_id":350,"user_id":11,"is_guest":0,"slug":"victoria-begin","display_name":"Victoria Begin","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/72461ca8df38391c85e967735a2cc1289be0f10aeb4683c3e1faf0d50cde06b6?s=96&d=mm&r=g","author_category":"","first_name":"Victoria","last_name":"Begin","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts\/13121","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/comments?post=13121"}],"version-history":[{"count":0,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts\/13121\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/media\/13122"}],"wp:attachment":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/media?parent=13121"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/categories?post=13121"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/tags?post=13121"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=13121"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}