{"id":13630,"date":"2018-02-06T06:47:01","date_gmt":"2018-02-06T11:47:01","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=13630"},"modified":"2018-02-06T06:47:01","modified_gmt":"2018-02-06T11:47:01","slug":"market-event-planner-certification-right-way","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way","title":{"rendered":"Market Your Event Planner Certification the RIGHT Way"},"content":{"rendered":"<p>Getting started in the event planning industry is much easier when you\u2019re holding a certification. But that piece of paper can only help you start off on the right foot. How can you maintain that momentum when starting your own business?<\/p>\n<p>Your certification shows potential clients that they can trust you. You have visible proof of the hours you\u2019ve invested in yourself and education. Now it\u2019s time to market it! You may be tempted to accept whatever projects come your way. These are valuable learning experiences, after all. But at a certain point, you\u2019ll realize that you want to try taking on different events with different paces. A single certification can secure you many different types of jobs.<\/p>\n<p>Keep reading to find out how you can effectively market your event planner certification!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way\/#Highlight_what_sets_you_apart\" >Highlight what sets you apart<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way\/#Promoting_your_brand\" >Promoting your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way\/#Stretch_your_skills\" >Stretch your skills<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way\/#Package_your_services\" >Package your services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way\/#Benefit_from_major_holidays\" >Benefit from major holidays<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Highlight_what_sets_you_apart\"><\/span>Highlight what sets you apart<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-13639\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/02\/business-woman-thinking.jpg\" alt=\"event planning professional thinking\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/business-woman-thinking.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/business-woman-thinking-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Distinguishing yourself from the competition is key. You don\u2019t want to get lost in the sea of other event planners. And if you\u2019re just starting out, how can you make sure your name will even pop up on people\u2019s radar?<\/p>\n<p>Research what other planners in your area are offering. Ask yourself these questions when you\u2019re researching your local industry:<\/p>\n<ul>\n<li>Are they offering the same services as you?<\/li>\n<li>Are their services priced well compared to their level of experience?<\/li>\n<li>How does their professional portfolio look?<\/li>\n<li>Do they have any unique offerings?<\/li>\n<li>Who is their target market?<\/li>\n<li>Is there an oversaturation of a certain type of event planning?<\/li>\n<\/ul>\n<p>Once you\u2019ve accurately studied your local event community, you need to address what you\u2019ve found! This is when you need to amp up your brand marketing and clearly show why you\u2019re different. The best way to do it? With your online presence\u2026<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promoting_your_brand\"><\/span>Promoting your brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promoting your brand is easier said than done. You need to make sure that all your promotional materials reflect what you do. It doesn\u2019t make any sense to have a business logo written in comic sans when you specialize in corporate events! Here\u2019s where you should focus your attention:<\/p>\n<p><b>Website:<\/b> If you don\u2019t meet potential clients in real life, your website is probably where you\u2019ll create your first impression. Make it count! Target your website\u2019s texts and images to create one cohesive brand. If your target clients are looking for rustic, small weddings, use keywords like \u201cintimate\u201d and \u201ccharming\u201d on your website. You should let your portfolio do the talking, but don\u2019t be afraid to help it out a little. Part of your job is being able to anticipate your clients\u2019 needs!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/02\/social-media-for-events.jpg\" alt=\"social media for event planners\" class=\"alignnone size-full wp-image-13640\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/social-media-for-events.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/social-media-for-events-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><b>Social media:<\/b> Social media can be a tricky world to navigate. It can be hard to create a strong presence on every platform. For event planners, Pinterest is more popular than Twitter, so allocate your time accordingly. Address your audience with your posts. Who do you want to become your clients? If you\u2019re trying to break into the luxury event planning scene, share posts about high-end venues or gourmet catering. Appealing to your target audience\u2019s interests can grow your clientele.<\/p>\n<p><b>Portfolio:<\/b> Having a high-quality portfolio is a must! Besides including good photos, you should accompany each event with a description. Use your portfolio to tell a story and draw in potential clients. The events you choose to show off should appeal to the types of clients you want. People look for events located in their ideal venues and styled similarly to how they want theirs. If you can make your portfolio\u2019s images match your mission statement on your website, you\u2019re golden!<\/p>\n<h4>Related articles:<\/h4>\n<ul>\n<li><a href=\"https:\/\/blog.qceventplanning.com\/2016\/07\/mastering-pinterest-marketing-event-planners\/\" target=\"_blank\" rel=\"noopener\">Mastering Pinterest Marketing for Event Planners<\/a><\/li>\n<li><a href=\"https:\/\/blog.qceventplanning.com\/2016\/01\/the-busy-event-planners-guide-to-social-media-where-should-you-focus\/\" target=\"_blank\" rel=\"noopener\">The Busy Event Planner\u2019s Guide to Social Media: Where Should You Focus?<\/a><\/li>\n<li><a href=\"https:\/\/blog.qceventplanning.com\/2017\/08\/7-musts-include-event-planning-portfolio\/\" target=\"_blank\" rel=\"noopener\">7 Musts to Include in your Event Planning Portfolio<\/a><\/li>\n<li><a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/marketing-styled-shoot\/\" target=\"_blank\" rel=\"noopener\">Marketing Yourself Through a Styled Shoot<\/a><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Stretch_your_skills\"><\/span>Stretch your skills<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/02\/spray-paint-decor.jpg\" alt=\"arranging flowers for a wedding\" class=\"alignnone size-full wp-image-13641\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/spray-paint-decor.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/spray-paint-decor-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Even if you specialized in wedding planning, it doesn\u2019t mean you can only plan weddings. Your skills are 100% transferable! Look into your local demographics: are people in your area likely to throw extravagant sweet 16s? Your skills in planning milestone events can stretch to include similar events.<\/p>\n<p>If you\u2019ve only planned small weddings and parties, it\u2019s intimidating to tackle larger projects outside of the nuptial sphere. Galas, company events, and large conventions, anyone? Not to worry, though! Even if you scale up, you\u2019re still trying to meet your clients\u2019 goals. And you can bet you\u2019re still following the same event planning and decor principles.<\/p>\n<p>Yes, you may not have to secure a sponsor for a Bar Mitzvah like you would a product launch party. You can expect some differences, but the planning process is (mostly) the same. You\u2019ll still have to scout out venues, contact your vendors and hire entertainment. Let\u2019s not forget that you have to stay under budget and finish planning by the big day. If you break it all down, it\u2019s the exact same process!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Package_your_services\"><\/span>Package your services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Who can say no to a good deal? If you can make enticing service combinations, there\u2019s no telling how fast your business will grow! Put together packages you feel people would want to purchase. Don\u2019t make them hard to find. Advertise your service packages prominently on your website and social media. Be sure to pick services that mesh, and price them competitively!<\/p>\n<p>Choose combinations of services that go well together. Build packages based on what will interest your target clients. Ideally, you should offer a variety of packages that range from day-of coordination to full-service planning! If you have an Event D\u00e9cor certification as well, <a href=\"https:\/\/blog.qceventplanning.com\/2017\/11\/use-event-decor-boost-salary\/\" target=\"_blank\" rel=\"noopener\">packaging your services can grow your salary<\/a>.<\/p>\n<p>Whatever you do, make sure you still offer \u00e0-la-carte services. Sometimes a client will already have a planner but need a decorator. If you offer those services together AND separately, you will open your business up to more opportunities.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/02\/christmas-parties.jpg\" alt=\"christmas party planning\" class=\"alignnone size-full wp-image-13649\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/christmas-parties.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/02\/christmas-parties-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefit_from_major_holidays\"><\/span>Benefit from major holidays<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Our final tip? We\u2019ll keep it short and sweet. Big holidays like Valentine\u2019s, Christmas, New Years, etc., are huge markets! Some people might think it\u2019s gimmicky, but it\u2019s really not. Especially if you live in an affluent area, people are more likely to hire an event planner to take the reins. It\u2019s not just private events for close friends, either! Consider citywide public parties, business parties, and college campus events, too.<\/p>\n<p>Have any tips we missed? Let us know!<\/p>\n<h3 align=\"center\"><i>There\u2019s actually one more way you can market your event planning certification. Have you tried <a href=\"https:\/\/blog.qceventplanning.com\/2017\/10\/host-party-event-business\/\" target=\"_blank\" rel=\"noopener\">throwing an event for your business<\/a>?<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Starting in the planning industry is much easier when you\u2019re holding an event planner certification. Find out how to effectively market your training!<\/p>\n","protected":false},"author":9,"featured_media":13652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,30,11],"tags":[],"ppma_author":[351],"class_list":["post-13630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-education","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Market Your Event Planner Certification the RIGHT Way - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Starting in the planning industry is much easier when you\u2019re holding an event planner certification. 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