{"id":14426,"date":"2018-05-31T07:00:54","date_gmt":"2018-05-31T12:00:54","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=14426"},"modified":"2018-05-31T07:00:54","modified_gmt":"2018-05-31T12:00:54","slug":"becoming-an-event-planner-in-a-competitive-market","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/05\/becoming-an-event-planner-in-a-competitive-market","title":{"rendered":"Becoming an Event Planner in a Competitive Market"},"content":{"rendered":"<p>Becoming an event planner is not without its challenges. One of them being that you aren\u2019t going to be the only planner available! You\u2019re going to have to fight for clients. This is especially difficult when you are just starting out. You\u2019ll be competing with well-established businesses and planners, as well as people that are just entering the industry for the first time. But don\u2019t be discouraged. You can still become a successful event planner, and we\u2019re here to give you some tips!<\/p>\n<p>Read on to find out how you can compete with all the other event planners out there.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/05\/1.jpg\" alt=\"Becoming an event planner event planning to make dessert tables \" class=\"alignnone size-full wp-image-14440\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/05\/1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/05\/1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/05\/becoming-an-event-planner-in-a-competitive-market\/#Get_Educated\" >Get Educated<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/05\/becoming-an-event-planner-in-a-competitive-market\/#Differentiate_Yourself\" >Differentiate Yourself<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/05\/becoming-an-event-planner-in-a-competitive-market\/#Get_References_and_Reviews\" >Get References and Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/05\/becoming-an-event-planner-in-a-competitive-market\/#Promote_Your_Business\" >Promote Your Business<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Get_Educated\"><\/span>Get Educated<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Setting yourself apart from the crowd is how you\u2019re going to land clients. A great way to do this is to get an event planning certification! And better still, to continue learning even after receiving your original certification. Show clients that even though you might not have too much practical experience, you know exactly what you\u2019re doing. This is the easiest way to set you apart from other newbies.<\/p>\n<p>Continuing your education after you graduate is a great way to stay up-to-date on trends. And, other <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/wedding-planning\/\" rel=\"noopener\" target=\"_blank\">specialized event planning courses<\/a> will expand your potential clientele. Taking multiple event planning courses will help you to get repeat clients who need different types of event planning. You don\u2019t want to get in a planner rut! Clients are often looking for the new cutting-edge event elements. If you don\u2019t evolve with the market, you\u2019ll be kicked out of it.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Differentiate_Yourself\"><\/span>Differentiate Yourself<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p> We\u2019ve said it once and we\u2019ll say it again: You need to stand out! There are many ways to separate yourself from competition, so here are a few:<\/p>\n<h3>Niche events<\/h3>\n<p> If you\u2019re an expert in a <a href=\"https:\/\/blog.qceventplanning.com\/2016\/10\/5-niche-event-planning-businesses-offbeat-planner\/\" rel=\"noopener\" target=\"_blank\">specific and unusual type of event<\/a>, it will be easier for you to draw in those specialty clients. After all, if you want a Halloween-themed wedding, you\u2019ll probably be more inclined to go with the planner who has a portfolio full of different Halloween parties. They have experience over that of a traditional wedding planner who hasn\u2019t even touched this theme before. However, be careful with how specialized you get! If you market yourself as only doing Halloween weddings, you might only ever get business for October!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/05\/3.jpg\" alt=\"Becoming an event planner with event planning courses\" class=\"alignnone size-full wp-image-14439\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/05\/3.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/05\/3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>Connections<\/h3>\n<p>Another method to stand out is to become a very well connected individual. Spend your time networking and building strong vendor relationships.  If you\u2019re seen as the planner who will be able to get their client whatever they need through their vast network, you\u2019ll be in demand. This can also work the other way. Vendors might bring you referrals if they\u2019ve been contacted by people don\u2019t have a planner.<\/p>\n<h3>Special offers<\/h3>\n<p>You might want to have special offers when you start out! People love getting a deal, and it\u2019s a good way to take some attention away from bigger planners. You shouldn\u2019t always be selling your services at discounted prices, but having deals to create an initial demand can work very well.  Your client might come back for future events at full price or a guest might be so impressed that they approach you for their next party. Getting your name out there is vital!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_References_and_Reviews\"><\/span>Get References and Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People want to know that they are getting the best services available. What better way to prove your quality than through references and reviews? Studies have shown that <a href=\"https:\/\/www.inc.com\/craig-bloem\/84-percent-of-people-trust-online-reviews-as-much-.html\" rel=\"noopener\" target=\"_blank\">84% of people trust online reviews<\/a> as much as their friends and that 91% of people read reviews before buying products or services!<\/p>\n<p>Even if you don\u2019t have a variety of events in your portfolio, you should try to have your former clients or associates comment on the quality of your work. These can be caterers, clients, photographers, etc. Don\u2019t worry if you\u2019ve only planned smaller gatherings, they still hold a lot of weight. You will be able to establish trust with potential clients and get more business! However, never push anyone into giving you a review or becoming a reference. You can damage your relationship with them!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/05\/2.jpg\" alt=\"Becoming an event planner\" class=\"alignnone size-full wp-image-14441\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/05\/2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/05\/2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Promote_Your_Business\"><\/span>Promote Your Business <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>People need to know about you to hire you. It\u2019s as simple as that. You absolutely need to generate some type of online presence. This can be done through a website, social media, or both! It\u2019s the easiest way to spread the word about who you are and what you\u2019re offering. Even if your plan is to use word of mouth, you need to have something for people to take a look at. In this day and age, if you\u2019re not online people assume you don\u2019t exist.<\/p>\n<p>Another important way to promote your business is to network. Ask friends, family, vendors, etc. if they need your services or know anyone else they can refer you to. Get familiar with your local community and local businesses, and make your brand known. That way, when someone needs a planner, you\u2019re the first name that comes to mind.<\/p>\n<p>Lastly, back up your business with a high-quality portfolio. Have good photos, event descriptions, and service packages so that people will be able to see what they are going to get. Even if you haven\u2019t planned an event professionally yet, be proactive! <a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/marketing-styled-shoot\/\" rel=\"noopener\" target=\"_blank\">Stage your own style shoot<\/a> to take photos and showcase your talents to draw in clients. Sitting back and waiting for people to knock on your door is a risky strategy when you\u2019re entering the competitive event planning market. It is certainly not one we recommend.<\/p>\n<p>Overall, the best thing you can do for yourself is to find out what your brand will be and then communicate that to others in the best way you can. Don\u2019t let the landscape intimidate you! If you work hard and distinguish yourself, you\u2019ll have a fair shot at success!<\/p>\n<p>Did we miss any important strategies? Tell us in a comment!<\/p>\n<h3 align=\u201dcenter\u201d><i>Ready to get certified to stick out from the competition? Check out our <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/wedding-planning\/\" rel=\"noopener\" target=\"_blank\">online event planning courses<\/a> and find which one is right for you!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Becoming an event planner is not without its challenges. One of them being that you aren\u2019t going to be the only planner available. Don&#8217;t fear the competitive market, we\u2019re here to give you some tips!<\/p>\n","protected":false},"author":15,"featured_media":14443,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[357],"class_list":["post-14426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Becoming an Event Planner in a Competitive Market - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Becoming an event planner is not without its challenges. One of them being that you aren\u2019t going to be the only planner available. 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