{"id":15255,"date":"2018-08-02T07:07:42","date_gmt":"2018-08-02T12:07:42","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15255"},"modified":"2018-08-02T07:07:42","modified_gmt":"2018-08-02T12:07:42","slug":"why-event-customization-is-key-in-party-planning-courses","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/why-event-customization-is-key-in-party-planning-courses","title":{"rendered":"Why Event Customization is Key in Party Planning Courses"},"content":{"rendered":"<p>Run-of-the-mill, copy\/paste events aren\u2019t what professional event and party planners are trained for. If your clients didn\u2019t want original events, they wouldn\u2019t have approached you! You have a duty to produce events that truly correspond with the intended vision. Whether you\u2019re creating a private or public event, you need to make sure you\u2019re doing your best to make your clients and attendees happy.<\/p>\n<p>Read on to find out why it\u2019s necessary to learn about event customization in your party planning courses.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/why-event-customization-is-key-in-party-planning-courses\/#Why_is_Customization_Important\" >Why is Customization Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/why-event-customization-is-key-in-party-planning-courses\/#How_Do_You_Add_Customization\" >How Do You Add Customization?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/why-event-customization-is-key-in-party-planning-courses\/#Public_vs_Private\" >Public vs. Private<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/why-event-customization-is-key-in-party-planning-courses\/#The_Art_of_Listening\" >The Art of Listening<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_Customization_Important\"><\/span>Why is Customization Important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So why should you customize an event? Simply put, you\u2019ll customize an event to achieve a desired goal or outcome. Different people have different goals. Being able to pick up on the subtle nuances of what they want and being able to achieve their goals is why they hired a professional.<\/p>\n<p>When you take the time to really work your clients\u2019 ideas into an event, it shows great client service. You\u2019re dedicating yourself to planning unique events that suit each client\u2019s vision. You aren\u2019t designing a single event concept and program and applying it exactly the same for each client. Creativity is what makes you a thriving, professional planner.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/party-planner-classes.jpg\" alt=\"party planner classes\" class=\"alignnone size-full wp-image-15258\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/party-planner-classes.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/party-planner-classes-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Of course, you\u2019ll encounter people who do want copy-cat events. But for private celebrations, personalization is what makes the client feel connected to their event. If the event isn\u2019t done to their liking, they\u2019ll feel a sense of disconnect, leading to dissatisfaction with you and your services.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Add_Customization\"><\/span>How Do You Add Customization?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create the best possible outcomes, customization should happen on all levels. It doesn\u2019t mean you need to scrap everything you\u2019ve learned up until now. The primary and secondary event components are integral aspects of any event. You\u2019ll always need to think about the venue and its capacity, food or drink restrictions, and programming.<\/p>\n<p>Depending on the event, some elements might be left out (ex. Security personnel for a 10-year-old\u2019s birthday party). But it comes down to <em>how<\/em> you interpret traditional event elements that will set you apart from other event planners. Anything from the<a href=\"https:\/\/blog.qceventplanning.com\/2016\/10\/themed-weddings-fun-faux-pas\/\" target=\"_blank\" rel=\"noopener\"> overarching theme<\/a> to the individual activities to the wax stamp on the invitations\u2014none of these are off limits! Especially if the budget is a concern, you can put together amazing events with a smaller budget using a creative outlook.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Public_vs_Private\"><\/span>Public vs. Private<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As a party and event planner, you\u2019ll likely work in both the private and public sectors. It all depends on your career ambitions and the opportunities you take on! It seems easy enough to swing from one sector to the other, but there are some key differences. They both have different focuses that may throw even confident, seasoned planners for a loop\u2026<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/customized-wax-stamps-for-a-special-event.jpg\" alt=\"customized wax stamps for a special event\" class=\"alignnone size-full wp-image-15262\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/customized-wax-stamps-for-a-special-event.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/customized-wax-stamps-for-a-special-event-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>Weddings and Private Celebrations<\/h3>\n<p>Private events such as milestone parties and weddings are client-focused. This means that your job is to meet the goals of your clients. These types of celebrations focus on one or two people. While ensuring a great guest experience is vital, the celebration is ultimately for your clients. If you\u2019re working for a couple who likes to march to the beat of their own drum, you\u2019ll spend a lot of time refining ideas and themes!<\/p>\n<h3>Public Events<\/h3>\n<p>On the other hand, public events focus more on the guest experience. The overall experience isn\u2019t to celebrate the people throwing the event. Think music festivals and community holiday parties. The focus is to throw a celebration people would enjoy and be happy to participate in. After all, a unique experience makes the event worth attending, making marketing the event and selling tickets much easier. You may even be tapped to plan the same event again in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Art_of_Listening\"><\/span>The Art of Listening<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Yes, your hard skills are ultra-important. Without your professional training, you probably wouldn\u2019t even know what an RFP is! However, besides knowing how to create budget spreadsheets and timelines, your soft skills need refining, too. Enter: the art of listening! How can you personalize an event if you don\u2019t listen to the person you\u2019re working for? Before you can fulfill your duties as a professional event planner, you need to have a strong grasp of your <a href=\"https:\/\/blog.qceventplanning.com\/2017\/01\/wow-event-planning-clients-customer-service\/\" target=\"_blank\" rel=\"noopener\">clients\u2019 needs and expectations<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"445\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/professional-party-planner-at-work.jpg\" alt=\"professional party planner at work\" class=\"alignnone size-full wp-image-15260\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/professional-party-planner-at-work.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/professional-party-planner-at-work-300x199.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>One of the best ways to put your clients at ease is to always demonstrate that you\u2019re listening to them. But don\u2019t just <em>look<\/em> like you\u2019re doing it\u2014actually<em> do<\/em> it! Give them ample opportunities to voice their ideas and opinions. Actively engage with them. If something isn\u2019t working, be honest with them. Your clients have big dreams, it\u2019s important not to destroy them! But making promises you can\u2019t keep isn\u2019t exactly the first step in building a strong client relationship.<\/p>\n<p>Your clients don\u2019t know how much everything costs, the complete logistics behind each component, and any legalities involved. That\u2019s why they hired you, of course! The more truthful you are, the better they can trust you. Don\u2019t shoot down their ideas. Work with them to develop their ideas into something else, or integrate them on a smaller scale.<\/p>\n<p>Tell us why you think customizing an event is important!<\/p>\n<h3 align=\"center\"><i>Want to become the best at what you do? Check out our post on <a href=\"https:\/\/blog.qceventplanning.com\/2018\/07\/become-a-better-event-planner-7-foolproof-techniques\/\" target=\"_blank\" rel=\"noopener\">7 foolproof techniques to become a better event planner<\/a>!<br \/>\n<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Planning run-of-the-mill events aren&#8217;t what make you top dog in your local event industry. Find out how to customize your events with party planning courses!<\/p>\n","protected":false},"author":9,"featured_media":15264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[351],"class_list":["post-15255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Event Customization is Key in Party Planning Courses - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Planning run-of-the-mill events aren&#039;t what make you top dog in your local event industry. Find out how to customize your events with party planning courses!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/why-event-customization-is-key-in-party-planning-courses\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Event Customization is Key in Party Planning Courses\" \/>\n<meta property=\"og:description\" content=\"Planning run-of-the-mill events aren&#039;t what make you top dog in your local event industry. 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