{"id":15291,"date":"2018-08-09T07:00:51","date_gmt":"2018-08-09T12:00:51","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15291"},"modified":"2018-08-09T07:00:51","modified_gmt":"2018-08-09T12:00:51","slug":"the-latest-buzzword-in-corporate-event-planning-courses-gamification","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/the-latest-buzzword-in-corporate-event-planning-courses-gamification","title":{"rendered":"The Latest Buzzword in Corporate Event Planning Courses: Gamification"},"content":{"rendered":"<p>Gamification \u2013 if you haven\u2019t heard of it before, you\u2019re probably thinking that it\u2019s a made-up word!  Don\u2019t worry if you\u2019ve never heard of it. We\u2019re here to tell you what it is and why and how you can use it in your upcoming events!<\/p>\n<p>Your <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" rel=\"noopener\" target=\"_blank\">corporate event planning courses<\/a> will give you all the ins and outs but keep reading for a little taste of gamification!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/the-latest-buzzword-in-corporate-event-planning-courses-gamification\/#What_Is_It\" >What Is It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/the-latest-buzzword-in-corporate-event-planning-courses-gamification\/#Why_Use_It\" >Why Use It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/the-latest-buzzword-in-corporate-event-planning-courses-gamification\/#How_Should_You_Use_It\" >How Should You Use It?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/the-latest-buzzword-in-corporate-event-planning-courses-gamification\/#When_Should_You_Use_It\" >When Should You Use It?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_Is_It\"><\/span> What Is It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you can probably tell, the word gamification comes from the word game. Games are a great way of entertaining and engaging people. Whether they\u2019re video games, apps on your phone, or board games, they hold your attention. We don\u2019t always realize how much time has passed because we\u2019re so focused on the game we are playing! And this is where gamification of events comes in.<\/p>\n<p>There are a lot of different definitions that have been created to describe gamification! Here is ours: Gamification is a tool used by event planners to achieve goals using gaming principles. This means using the entertainment, engagement, and socialization aspects of games and applying them to your events. Gamification activities include introducing points, goals, physical activity, and problem-solving components.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/gamification-2.jpg\" alt=\"gamification in corporate event planning courses\" class=\"alignnone size-full wp-image-15297\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/gamification-2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/gamification-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>It isn\u2019t about turning your event into one huge game. It\u2019s about managing guest experience. It also isn\u2019t something that needs to be high-tech! You don\u2019t need to spend a bunch of money on advanced technology to include these principles in your events!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Use_It\"><\/span> Why Use It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are many reasons to use gamification. The greatest perk of using gamification is increasing engagement and enjoyment of attendees that lead to your client and their sponsors benefitting. Games ease communication so that guests get to know each other and approach each other without the social awkwardness. It can also create a sense of purpose and trust within a group. It is a great excuse for bringing people together, which can greatly improve their experience.<\/p>\n<p>This isn\u2019t going to work for every event you plan. Consider the goal of your event and then see if incorporating gamification will help you achieve it. If you\u2019re planning a conference where you want attendees to be social and interact with speakers, this is a great tool! If you\u2019re putting on a benefit concert where attendees spend most of the time with their eyes to the stage, gamification doesn\u2019t make much sense.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Should_You_Use_It\"><\/span> How Should You Use It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Take a minute and list out your client\u2019s objectives. What aspect of the event experience are you trying to improve? Engagement, attendance, amusement, and\/or socialization? Then, consider the characteristics of the people who will attend the event. What\u2019s the difference between appealing to a younger audience compared to an older one?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/gamification-1.jpg\" alt=\"gamification in corporate event planning courses\" class=\"alignnone size-full wp-image-15298\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/gamification-1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/gamification-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Think about the incentive you can use to get your guests motivated to participate in the event. For example, if you\u2019re introducing a points system for asking questions at an event, the person at the end of the day with the most points can receive a coupon or discount from your sponsor. Usually, sponsors are extremely relevant to your audience and you give them a nice promotional push when you involve them.<\/p>\n<p>This isn\u2019t the only way to incorporate gamification into your events. The point is to engage an audience who may have trouble keeping up. While some people love attending annual meetings and conferences, others think of them as a bore. When you apply these principles correctly, your audience will stay awake and engaged despite any preconceptions of having a boring time!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"When_Should_You_Use_It\"><\/span> When Should You Use It?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Now that we have covered some of the basics, let\u2019s get into some of the fun stuff! Let\u2019s go through some opportunities where gamification can help you through an amazing event.<\/p>\n<h3> Increasing foot traffic and booth interaction<\/h3>\n<p>The goal here is to have people participate in the various booths and stations at a convention. A great game for this is a scavenger hunt! You can have a live scoreboard to encourage some friendly competition and you will get your guests to go out and really engage with the stakeholders at the event.<\/p>\n<h3> Speaker engagement<\/h3>\n<p>Nothing is worse than having a speaker asking for audience participation be met with a disengaged audience. Using gamification can help encouraging contributions and allow people who might be shy to participate. By using a <a href=\"http:\/\/www.tweetwallpro.com\/\" rel=\"noopener\" target=\"_blank\">TweetWall<\/a>, you can moderate questions and comments while increasing the level of participation. You can also offer a prize to the person with the best question and introduce different polls for people to vote on. There are so many ways that you can help get more audience input with gamification if you have your thinking cap on!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/gamification-3.jpg\" alt=\"gamification in corporate event planning courses\" class=\"alignnone size-full wp-image-15296\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/gamification-3.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/gamification-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3> Ice-breakers and networking<\/h3>\n<p>Getting people to open up and be more social is not an easy task. And using terrible topic suggestion cards isn\u2019t the best way to get people to open up. Icebreakers are a great way to take the pressure off a networking event. Trivia, two truths and a lie, and other simple games work well. Giving guests challenges that they need to complete in groups can also get people to know each other better.<\/p>\n<p>If you\u2019re looking for some <a href=\"https:\/\/www.gevme.com\/blog\/5-gamification-apps-to-engage-attendees-at-your-event\/\" rel=\"noopener\" target=\"_blank\">gamification apps<\/a> to incorporate into your events there are so many to choose from! And there are lots of <a href=\"https:\/\/www.quickmobile.com\/blog\/3-gamification-examples-to-inspire-your-next-event\" rel=\"noopener\" target=\"_blank\">case studies<\/a> that you can look over to give you a better understanding of how gamification mechanics can impact your events.<\/p>\n<p>So next time you\u2019re planning a corporate event, think about gamification. Are you going to give it a try?<\/p>\n<h3 align=\"center\"><i>Want to learn more about gamification and corporate event planning? Check out <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" rel=\"noopener\" target=\"_blank\">QC\u2019s Corporate Event Planning Course<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Your corporate event planning courses will give you all the ins and outs but read this information for a little taste of gamification!<\/p>\n","protected":false},"author":15,"featured_media":15295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[357],"class_list":["post-15291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Latest Buzzword in Corporate Event Planning Courses: Gamification - 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