{"id":15459,"date":"2018-08-30T07:00:08","date_gmt":"2018-08-30T12:00:08","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15459"},"modified":"2018-08-30T07:00:08","modified_gmt":"2018-08-30T12:00:08","slug":"corporate-event-planning-course-sample-audience-engagement-101","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101","title":{"rendered":"Corporate Event Planning Course Sample: Audience Engagement 101"},"content":{"rendered":"<p>If you\u2019re thinking about getting started in the corporate event planning industry, there\u2019s no better time than now. We\u2019re not going to lie: it takes a lot of hard work and the stakes are high. More than ever, companies are taking advantage of ways to broaden their reach and increase attendance and participation. To succeed, you need to know what AV providers are offering clients and how to use them to better the events you plan. What does this entail? Take a sneak peek at our corporate event planning course and find out!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101\/#Unit_B\" >Unit B:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101\/#Recap\" >Recap:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Unit_B\"><\/span>Unit B:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the corporate event planning course, unit B explores the three biggest components of modern corporate events: venues, catering, and audiovisual requirements. Before you can make any decisions for these components, you\u2019ll need a solid understanding of the company\u2019s goals and needs.<\/p>\n<p>Check out this short video snippet with <a href=\"https:\/\/www.qceventplanning.com\/tutors\/alyssa-perna\/\" rel=\"noopener noreferrer\" target=\"_blank\">QC instructor and tutor Alyssa Perna<\/a>. She\u2019ll explain what audience engagement technology is, its uses, and its value in enhancing corporate events!<\/p>\n<div class=\u201dvideo-container\u201d>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/vBN2uo8FfAo\" frameborder=\"0\" allow=\"autoplay; encrypted-media\" allowfullscreen><\/iframe><\/p>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Recap\"><\/span>Recap:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Audience engagement technology is exactly what it sounds like. It\u2019s finding new ways (using technology) to hook audiences to\/at your event!<\/p>\n<h3>Three ways to use audience engagement technologies:<\/h3>\n<p>Alyssa addresses three basic ways to use technology to engage audiences:<\/p>\n<ol>\n<li>Providing attendees with information\n<ul>\n<li>Example: Many music festivals now release mobile apps to help attendees get the most out of their experience. From artist line-up information to festival ground maps to GPS tracking of friends while you\u2019re there, more and more features are added every year.<\/li>\n<\/ul>\n<\/li>\n<li>Companies can receive information from attendees\n<ul>\n<li>Example: Some university classrooms integrate live-polling during class. The professor would ask a question during their lecture and students must use an app on their computers to answer. The answers and the number of participants are displayed in graph-form on screen at the front of the room. The professor effectively engages students and has an idea of how many people are actually paying attention!<\/li>\n<\/ul>\n<\/li>\n<li>Pro-active communication between users\n<ul>\n<li>Example: This feature is closely related to the use of an event-specific app. Features such as direct messaging, push notifications, and contact address books allow people to communicate with other people using the app.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/Event-In-Post-Image-Light-2.jpg\" alt=\"Corporate Event Planning Course Sample: Audience Engagement 101\" class=\"alignnone size-full wp-image-15470\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/Event-In-Post-Image-Light-2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/Event-In-Post-Image-Light-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>How can it enhance corporate events?<\/h3>\n<p>Alyssa addresses a number of ways that audience engagement tech tools can enhance corporate events. Some of these enhancements are obvious for guests, but enhancements also come in side-benefits for stakeholders.<\/p>\n<ul>\n<li>When choosing to integrate technology in your events, your client is able to show that they are up-to-date with innovation. Using existing tech in new ways or testing new applications sets the event organizers apart as event industry leaders. You\u2019re showing that you\u2019re technologically apt, and a step-up from what others in the industry are doing. It attracts more interest in the event.<\/li>\n<li>Even the most engaging TedTalk speakers may lose a few people to their devices. Capitalize on the knowledge that people will be on their phones at the event anyways. When you integrate the use of phone apps at an event, you can change a distraction to a tool, helping you draw audiences back to you!<\/li>\n<li>Attendees may also use the app after the event to engage with other attendees. Any professional connections can continue to foster on the app, eventually leading to outside partnerships.<\/li>\n<li>Audience engagement tools are another avenue for marketing and promotion of a brand. Whether it\u2019s the use of a logo during a webinar or livestreaming event, or live-Tweeting using an event- or brand-specific hashtag created just for the event. They create visually-engaging ways to deliver the company\u2019s or sponsor\u2019s brand message. In the case of live-Tweeting, you\u2019ll generate social media buzz, too.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/08\/Event-In-Post-Image-Light-3.jpg\" alt=\"Corporate Event Planning Course Sample: Audience Engagement 101\" class=\"alignnone size-full wp-image-15471\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/Event-In-Post-Image-Light-3.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/Event-In-Post-Image-Light-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>Many companies are building their own apps:<\/h3>\n<p>Planners increasingly incorporating audiovisual technology in different ways as part of their events. AV providers used to just provide the screens and projectors. Now they\u2019re expanding their services to provide digital d\u00e9cor, branding prospects, and increased engagement opportunities. Corporate planning professionals need to be on top of it all if they want to succeed in the industry.<\/p>\n<p>But don\u2019t just use technology just for the sake of using it. If it doesn\u2019t add value to your event or the brand, there\u2019s no point. Especially with the extra money and resources you\u2019d need to get the technology up and running if there\u2019s no return on the investment, it\u2019s a waste of everyone\u2019s time!<\/p>\n<p><em>This article goes over event technologies to engage guests at physical events. But events aren\u2019t just held in physical venues now. Learn more about <a href=\"https:\/\/blog.qceventplanning.com\/2018\/08\/how-to-handle-virtual-attendance-with-an-event-planning-certification\/\" rel=\"noopener noreferrer\" target=\"_blank\">handling virtual attendance and livestreaming events here<\/a>!<\/em><\/p>\n<h3 align=\"center\"><i>Want to learn more about the course? Find out everything you\u2019ll learn in the <a href=\"https:\/\/www.qceventplanning.com\/online-event-planning-courses\/corporate-event-planning\/\" rel=\"noopener noreferrer\" target=\"_blank\">Corporate Event Planner Certification course<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Companies are taking advantage of AV to broaden their reach and increase attendance and participation. Take a sneak peek at our course sample to find out how!<\/p>\n","protected":false},"author":9,"featured_media":15460,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[351],"class_list":["post-15459","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Event Planning Course Sample: Audience Engagement 101 - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"In the corporate event planning course, unit B explores the components of modern corporate events: venues, catering, and audiovisual requirements.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Corporate Event Planning Course Sample: Audience Engagement 101\" \/>\n<meta property=\"og:description\" content=\"In the corporate event planning course, unit B explores the components of modern corporate events: venues, catering, and audiovisual requirements.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-30T12:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/08\/Event-Blog-Header-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Celena Feng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Celena Feng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2018\/08\/corporate-event-planning-course-sample-audience-engagement-101\",\"name\":\"Corporate Event Planning Course Sample: Audience Engagement 101 - 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