{"id":15641,"date":"2018-09-25T07:12:00","date_gmt":"2018-09-25T12:12:00","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15641"},"modified":"2018-09-25T07:12:00","modified_gmt":"2018-09-25T12:12:00","slug":"how-to-use-social-media-to-engage-corporate-event-attendees","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees","title":{"rendered":"How to Use Social Media to Engage Corporate Event Attendees"},"content":{"rendered":"<p>Social media wasn\u2019t always considered a valuable marketing and engagement resource. Back when Facebook and Twitter first launched, nobody took it seriously. They thought social media was just a passing fad. Boy, were they wrong!<\/p>\n<p>Running social media accounts for your business or company is no longer an option\u2014it\u2019s absolutely crucial if you want your company to succeed and grow! In fact, you don\u2019t just need to use these platforms as pre-event promotional tools when corporate event planning. You\u2019ll encounter events where <a href=\"https:\/\/blog.qceventplanning.com\/2017\/09\/6-ways-add-technology-next-event\/\" target=\"_blank\" rel=\"noopener\">Live Tweeting<\/a> is encouraged and hashtags are rampant.<\/p>\n<p>Did we pique your interest? Keep reading to find out how to use social media to engage your corporate event attendees!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/#Promotions\" >Promotions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/#Engage_attendees_during_the_corporate_event\" >Engage attendees during the corporate event<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/#Post-event_use\" >Post-event use<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Promotions\"><\/span>Promotions<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we mentioned, social media is a whole new door of advertising potential. You can connect with individual professionals, join events, and even chat on group forums in your local area. LinkedIn, Twitter, and Facebook are the big three when it comes to audience and the usefulness of their tools to your trade.<\/p>\n<h3>Advertising<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/09\/Event-In-Post-Image-Dark-7.jpg\" alt=\"promoting an event on Facebook or LinkedIn before an event and asking for followers to increase awareness\" class=\"alignnone size-full wp-image-15645\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/Event-In-Post-Image-Dark-7.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/Event-In-Post-Image-Dark-7-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><br \/>\nWhen you\u2019re planning a corporate event, you\u2019ll want to make use of Facebook Events and advertisements. Image heaviness is what engages readers. That\u2019s something that Facebook definitely understands. But you need to know your audience. Their age, demographics, interests\u2014what do they <em>want<\/em> to look at? Sure, some lighthearted memes can reach an older audience, but will it entice them to click on your event? The <a href=\"https:\/\/blog.qceventplanning.com\/2017\/12\/5-tips-planning-successful-professional-conference\/\" target=\"_blank\" rel=\"noopener\">branding of the event<\/a> and information should be uniform and interesting. If it doesn\u2019t sound interesting on paper, there\u2019s little hope in their minds that the event will be any better!<\/p>\n<h3>Drive sales<\/h3>\n<p>When marketing your event, look into early bird ticket sales. There\u2019s nothing that drives an audience to act better than a limited time offer! Incite them to \u201cLike\u201d the company page or click \u201cGoing\u201d on the event page. This is a win-win for both parties. They\u2019ll receive updates and relevant information about something that interests them. And you\u2019ll be able to convince them over the course of several weeks that this event is something they <em>want<\/em> to attend. Even after the event, they\u2019ll still be following the page and will be notified of future events!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engage_attendees_during_the_corporate_event\"><\/span>Engage attendees during the corporate event<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As you move from the \u201cpre-event\u201d stage to the \u201cday of\u201d, how you use social media will change. Yes, promotion of the event and the company is ongoing. Last-minute ticket sales and door prizes are never a wasted effort! But client and attendee service becomes your priority when using social media.<\/p>\n<p>Other ways to engage attendees include inventing an event-specific hashtag. It should be specific enough to be used only by attendees. Something like #charityevent2018 is too vague and allows the feed to be cluttered by unrelated posts from people around the world. Try to incorporate the brand into the hashtag so your client can monitor their brand mentions. Another benefit to using these hashtags is that it allows you to set up spaces or opportunities for attendees to interact on social media. Your clients should be able to receive and resolve any questions and issues, as well as give alerts about scheduling changes.<\/p>\n<p><em>Pro Tip:<\/em> Using simple live polls and <a href=\"https:\/\/blog.qceventplanning.com\/2018\/08\/the-latest-buzzword-in-corporate-event-planning-courses-gamification\/\" target=\"_blank\" rel=\"noopener\">gamification tactics<\/a> encourage attendees who are on their phones anyways to tune into your event!<\/p>\n<h3>Virtual attendance<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/09\/Event-In-Post-Image-Light-1-2.jpg\" alt=\"people in audience raising their hands at a corporate conference\" class=\"alignnone size-full wp-image-15646\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/Event-In-Post-Image-Light-1-2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/Event-In-Post-Image-Light-1-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><br \/>\nPhysical attendance isn\u2019t the only option anymore! <a href=\"https:\/\/blog.qceventplanning.com\/2018\/08\/how-to-handle-virtual-attendance-with-an-event-planning-certification\/\" target=\"_blank\" rel=\"noopener\">Virtual attendance for events<\/a> has become possible with live streaming technology! Ensure that you set this up if physical attendance isn\u2019t an absolute necessity in order for people to enjoy the event. This means hiring audio-visual technicians and securing the relevant broadcasting equipment.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Post-event_use\"><\/span>Post-event use<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Engagement doesn\u2019t end once everyone leaves the venue. The beauty of social media is that you don\u2019t need everyone to be in the same physical space to talk to them. We mentioned earlier that encouraging them to \u201cLike\u201d the page means they\u2019ll be following your feed henceforth. Use the new audience to gauge feedback about the event. What went well? What could be improved? What can you cut from the next event?<\/p>\n<p>Especially if this is a regularly occurring event, you can then provide updates to the following ones. With all these opportunities to connect, why wouldn\u2019t you capitalize on it?<\/p>\n<p>Have more ideas on how to make the most of social media at a live event? Let us know!<\/p>\n<h3 align=\"center\"><em>Not all <a href=\"https:\/\/blog.qceventplanning.com\/2016\/11\/event-planning-technology-doesnt-suck\/\" rel=\"noopener\" target=\"_blank\">event planning technologies<\/a> are winners. Here are 10 that don\u2019t suck!<\/h3>\n<p><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These days, you&#8217;re expected to use social media as a corporate event planner. Don&#8217;t be stuck in yesteryear. Here&#8217;s our guide on how to use social media to engage your corporate event attendees!<\/p>\n","protected":false},"author":9,"featured_media":15644,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[21],"tags":[],"ppma_author":[351],"class_list":["post-15641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Use Social Media to Engage Corporate Event Attendees - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"These days, you&#039;re expected to use social media as a corporate event planner. Don&#039;t be stuck in yesteryear. 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