{"id":15651,"date":"2018-09-27T07:02:58","date_gmt":"2018-09-27T12:02:58","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15651"},"modified":"2018-09-27T07:02:58","modified_gmt":"2018-09-27T12:02:58","slug":"advice-from-athena-how-to-start-an-event-planning-business-part-2","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-2","title":{"rendered":"Advice from Athena: How to Start an Event Planning Business (Part 2)"},"content":{"rendered":"<p><em>QC Event School graduate and tutor <a href=\"https:\/\/www.qceventplanning.com\/tutors\/athena-devonne\/\" target=\"_blank\" rel=\"noopener\">Athena DeVonne<\/a> owns and runs her own thriving business, <a href=\"https:\/\/www.coalescecreations.com\/\" target=\"_blank\" rel=\"noopener\">Coalesce Creations Wedding &amp; Events<\/a>, and knows everything there is to know about becoming a successful event planner!<\/em><\/p>\n<p>This month, she took to Facebook to give advice about starting an event planning business and answered many aspiring planners\u2019 questions. If you missed out, don\u2019t worry! We\u2019re going to recap some of her viewers\u2019 best questions about getting your event planning business off the ground!<\/p>\n<p><em>Psst! Missed Part 1? Watch the <a href=\"https:\/\/www.facebook.com\/QCEventPlanning\/videos\/501122076965486\/\" target=\"_blank\" rel=\"noopener\">Facebook webinar<\/a> or <a href=\"https:\/\/blog.qceventplanning.com\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-1\/\" target=\"_blank\" rel=\"noopener\">read the recap here<\/a>!<\/em><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/GhodP8rbecU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_end\">\ufeff<\/span><\/iframe><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-2\/#When_is_the_best_time_to_give_a_quote_on_your_fees_to_interested_clients\" >When is the best time to give a quote on your fees to interested clients?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-2\/#How_do_you_stand_out_in_a_saturated_market\" >How do you stand out in a saturated market?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-2\/#Can_you_charge_a_kickback_fee_to_your_client_for_vendor_coordination\" >Can you charge a kickback fee to your client for vendor coordination?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"When_is_the_best_time_to_give_a_quote_on_your_fees_to_interested_clients\"><\/span>When is the best time to give a quote on your fees to interested clients?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When first starting out, Athena wasn\u2019t too forthcoming with her fees to her clients. She didn\u2019t want the clients to feel she was under- or over-pricing her services. But once she discovered the value of her services, she became comfortable quoting her rates when needed. Her rates may seem high to some clients, but knowing her worth means being confident that other people <em>are<\/em> willing to pay for her services.<\/p>\n<p>As event and wedding planning services involve multiple steps and added detail, the price can fluctuate as the planning process unfolds. In consideration of this, Athena still wants to be transparent and upfront with her fees to those researching her services. Since she can\u2019t put down a definitive fee, she provides her base prices as a download on her website.<\/p>\n<p>She specifically makes certain to say that \u201cPrices start a $______\u201d. The starting price is enough to cover operating costs and to cover her own planning fees. She communicates to potential clients that she won\u2019t go lower than the listed prices. But it also informs them that the fees may rise depending on each specific client\u2019s needs.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/09\/In-Post-Light-Bottom-Right-12.jpg\" alt=\"Athena DeVonne is a graduate of QC Event School and current tutor\" class=\"alignnone size-full wp-image-15744\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/In-Post-Light-Bottom-Right-12.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/In-Post-Light-Bottom-Right-12-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Some factors that could affect the prices of your services:<\/p>\n<ul>\n<li>Services that are universal: Athena charges the same fixed price for day-of wedding coordination across the board. Variations in price are defined by the number of guests, but they are explicitly stated. She does have an exception for these rates. No matter the number of guests, the price will vary if it\u2019s a cultural wedding. Be clear about any exceptions!<\/li>\n<li>Full-planning service pricing may fluctuate depending on how much time she has to execute her plans. If a client comes to her last minute to plan a full wedding, she\u2019ll charge a rush-job fee.<\/li>\n<\/ul>\n<p>Athena advises that the client shouldn\u2019t leave the consultation unaware of the different factors that affect pricing. At the end of the event consultation, they should know how much it\u2019ll cost for all the planning components they want.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15658\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/09\/In-Post-Dark-Bottom-Right-4.jpg\" alt=\"Athena DeVonne is a nationally awarded event planner from Dallas who is a QC Event School graduate and tutor\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/In-Post-Dark-Bottom-Right-4.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/In-Post-Dark-Bottom-Right-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_you_stand_out_in_a_saturated_market\"><\/span>How do you stand out in a saturated market?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Athena\u2019s super honest about this part. The truth is, you\u2019ll be offering the same services as the next planner. This, therefore, translates to having competitive prices and having just-as-gorgeous marketing materials. If your physical products and listed services are the same, how do you stand out? Athena was clear and succinct: Be you!<\/p>\n<p>Communicate your true value and personality to potential clients. Athena personally attributes her success with clients to the way she shows off her personality. On her social media accounts, she\u2019s sure to show off behind-the-scenes work as well as her own personal style and interests. When you make yourself relatable, you\u2019ll have an easier time connecting with potential clients compared to less personable businesses.<\/p>\n<h3>Her personal example:<\/h3>\n<p>She once had a client who wrote her a $75,000 check the day they met. The reason? Her company colors matched what the client had envisioned for her wedding colors. She also liked the items Athena hulled on her social media. In short, she built her social media brand to attract the clients she wanted!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Can_you_charge_a_kickback_fee_to_your_client_for_vendor_coordination\"><\/span>Can you charge a kickback fee to your client for vendor coordination?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15656\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/09\/In-Post-Light-Top-Right-1.jpg\" alt=\"how to start your event and wedding planning business\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/In-Post-Light-Top-Right-1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/09\/In-Post-Light-Top-Right-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><br \/>\nA kickback fee, or consultation fee, is when you apply a surcharge on your vendors\u2019 fees to your client. Yes, you can certainly charge this fee. The catch is that you must then charge it for every one of your clients moving forward. You can\u2019t go back and forth between following that pricing structure and not. Clients talk. You don\u2019t want clients discovering that they were subject to different fees!<\/p>\n<p>Athena warns that this fee structure will change your tax bracket as your income is now their entire wedding budget. You\u2019ll have to let your clients know that you charge a percentage kickback fee on top of all the vendors. This type of pricing structure is common in the corporate event planning world. However, it\u2019s not universally adopted in the wedding industry. To see if it\u2019s for you, research it. Find out whether this structure is prevalent in your area and decide if you\u2019re comfortable charging it!<\/p>\n<p><i>Want to hear her answers yourself? Check out the <a href=\"https:\/\/www.facebook.com\/QCEventPlanning\/videos\/299418630887723\/\" target=\"_blank\" rel=\"noopener\">Facebook Webinar we&#8217;re recapping in this post<\/a>!<\/i><\/p>\n<h3 align=\"center\"><i>Ready to get your career started? Take the <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-and-wedding-planning\/\" target=\"_blank\" rel=\"noopener\">Event &amp; Wedding Planning course<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Athena DeVonne, QC Event School tutor and owner of Coalesce Creations Wedding &#038; Events, took to Facebook to give advice about starting an event planning business and answered many aspiring planners\u2019 questions. Check out our recap!<\/p>\n","protected":false},"author":9,"featured_media":15742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,9],"tags":[],"ppma_author":[351],"class_list":["post-15651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-from-the-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Advice from Athena: How to Start an Event Planning Business (Part 2) - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Athena DeVonne, QC Event School tutor and owner of Coalesce Creations Wedding &amp; Events, took to Facebook to give advice about starting an event planning business and answered many aspiring planners\u2019 questions. 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