{"id":15814,"date":"2018-11-01T08:40:08","date_gmt":"2018-11-01T13:40:08","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15814"},"modified":"2018-11-01T08:40:08","modified_gmt":"2018-11-01T13:40:08","slug":"overcoming-the-seven-deadly-sins-of-event-management-course","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course","title":{"rendered":"Overcoming The Seven Deadly Sins of Event Management"},"content":{"rendered":"<p><em>Brad Wayland is the Chief Strategy Officer at <a href=\"https:\/\/www.bluecotton.com\/\" target=\"_blank\" rel=\"noopener\">BlueCotton<\/a>, a site with high-quality, easy-to-design custom t-shirts.<\/em><\/p>\n<p>Every industry has its deadly sins &#8211; bad habits that a large portion of professionals are prone to. You may have taken an <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener\">event management course<\/a> and think you know it all. But humbling yourself and reflecting on your habits allows you to examine and fix any issues before they negatively affect your career. The first step in conquering these sins is to make yourself aware of them. When you&#8217;re reading through this list, ask yourself if you&#8217;ve ever committed any of these event planning no-no&#8217;s!<\/p>\n<p>Let&#8217;s dive into them!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#1_Mistreating_Your_Volunteers_and_Team\" >1. Mistreating Your Volunteers and Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#2_Expecting_Speakers_to_Work_for_Free\" >2. Expecting Speakers to Work for Free<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#3_Overdoing_It_with_Evaluation\" >3. Overdoing It with Evaluation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#4_No_Processes_No_Plans\" >4. No Processes, No Plans<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#5_Being_a_Control_Freak\" >5. Being a Control Freak<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#6_Mishandling_Event_Marketing\" >6. Mishandling Event Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#7_Simple_Laziness\" >7. Simple Laziness<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/#Rise_Above_Your_Sins\" >Rise Above Your Sins<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Mistreating_Your_Volunteers_and_Team\"><\/span>1. Mistreating Your Volunteers and Team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15826\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-15.jpg\" alt=\"event manager and her staff throwing corporate event\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-15.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-15-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Even if they don\u2019t know as much about event management as you do, your volunteers are the cornerstone of a successful event &#8211; and you need to remember that. Treat them with respect and dignity, and give them enough agency to make meaningful contributions on their own. If you regularly find yourself berating or yelling at volunteers, that\u2019s a sure sign you need to rein in your attitude.<\/p>\n<p><span style=\"font-weight: 400;\">The same <a href=\"https:\/\/blog.qceventplanning.com\/2016\/03\/qcs-guide-to-vendor-etiquette\/\" target=\"_blank\" rel=\"noopener\">standard of respect<\/a> should also be extended to paid staff or vendor employees at the event. The relationships you develop with these people, from the sound engineers to the cleanup crew, will set the tone for the event you&#8217;re coordinating and any events in the future. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few tips on how to work with them:<\/span><\/p>\n<ul>\n<li>When discussing performance, focus on strengths, rather than weaknesses.<\/li>\n<li>Make sure you\u2019re approachable. Respond to emails and requests within a reasonable time-frame, and ensure they know you\u2019re available to answer any questions your team might have<\/li>\n<li>For larger events, hire managers with the same mindset described above.<\/li>\n<li>Stay optimistic. No one wants to deal with someone who\u2019s a dark cloud every hour of the day &#8211; especially not in the event industry.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Expecting_Speakers_to_Work_for_Free\"><\/span>2. Expecting Speakers to Work for Free<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s still a little baffling how often this happens. Let\u2019s say you\u2019re angling to invite a particular keynote speaker to an event &#8211; and they\u2019re clearly interested in attending. Everything\u2019s going well until they bring up the topic of payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And that\u2019s where things fall apart. It never occurred to you that this speaker might expect some form of financial compensation for their participation. After all, isn\u2019t exposure enough? <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15827\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-17.jpg\" alt=\"keynote speaker for a conference\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-17.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-17-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Not really &#8211; you can\u2019t pay bills or feed yourself on brand awareness alone, after all. Let&#8217;s put this a different way. Would you run an event for a client who <a href=\"https:\/\/blog.qceventplanning.com\/2016\/03\/candice-coppola-ask-me-anything\/\" target=\"_blank\" rel=\"noopener\">expected you to do it pro-bono<\/a>? No? Well then why<\/span><span style=\"font-weight: 400;\">\u00a0expect a guest speaker to work at your event for free, then? <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Overdoing_It_with_Evaluation\"><\/span><span style=\"font-weight: 400;\">3. Overdoing It with Evaluation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Attendee surveys are important. They help you get an idea on what you (and your clients) did right with the event, what you did wrong, and what you could to better. But they can also be a figurative shot through the foot if you aren\u2019t careful with them. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Do not, for example, hand them out right at the beginning of your event. Give your guests a chance to digest their experience. If you throw evaluations at them right out of the gate, people are likely going to try to get them over with right at the beginning, which will make your evaluations functionally useless. <\/span><\/p>\n<p>Avoid overly liberal use of <a href=\"https:\/\/blog.qceventplanning.com\/2017\/09\/6-ways-add-technology-next-event\/\" target=\"_blank\" rel=\"noopener\">polling technology<\/a> &#8211; and if you must use it, consider locking guests out of voting until <i>after <\/i>the keynote.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_No_Processes_No_Plans\"><\/span><span style=\"font-weight: 400;\">4. No Processes, No Plans<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another worrying (and somewhat surprising) trend in event management is the tendency for novice event planners to \u2018play it by ear.\u2019 It\u2019s critical that you<\/span> have<span style=\"font-weight: 400;\">\u00a0a plan, even if statistically unforeseen circumstances will deter your plans. There are multiple reasons for this: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need to know what your event\u2019s objective is &#8211; by what standards will you evaluate success? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need to be able to explain your event to prospective guests, speakers, and investors in a satisfactory way. If all you know is the general topic of their presentation and your budget, most speakers are going to walk away. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">You need crisis management processes. You don\u2019t want to be caught off guard by an emergency during your event. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your managers need to know what their job is, and your volunteers need to know what they must do to make everything run smoothly. <\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15829\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-18.jpg\" alt=\"event management course teaches students how to create plans and back up plans\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-18.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-18-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Basically, you need a concrete plan that anticipates issues and a back-up contingency plan when all else fails.\u00a0If you don\u2019t have them, there\u2019s a good chance your event will descend into chaos pretty fast. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Being_a_Control_Freak\"><\/span><span style=\"font-weight: 400;\">5. Being a Control Freak <\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nobody likes being micro-managed. Having every little thing you do be scrutinized and picked apart is one of the most frustrating feelings in the world. Not only that, in the event management world, <\/span>being <span style=\"font-weight: 400;\">a micro-manager will likely leave you with a surplus of gray hairs. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will micromanagement cause more stress for <\/span><em>you<\/em><span style=\"font-weight: 400;\">, but it\u2019ll also create a toxic work environment for your staff and volunteers. Remember, your job is to make things run as smoothly as possible. Ensuring your staff is in an environment where where they can thrive is a huge part of that. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Mishandling_Event_Marketing\"><\/span>6. Mishandling Event Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Event marketing is another frequent stumbling point &#8211; and there are actually two ways to how you can bungle it. On the one hand, you might <a href=\"https:\/\/blog.qceventplanning.com\/2016\/01\/the-busy-event-planners-guide-to-social-media-where-should-you-focus\/\" target=\"_blank\" rel=\"noopener\">have a presence on literally every social network<\/a> in existence. You could be prolific in your output, flooding your audience with YouTube videos, Facebook posts, Tweets, and leadership pieces on LinkedIn. On the other, you might still be figuring out exactly what Facebook is and does, and hence barely have an established presence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Either way, you need to sort things out. Here\u2019s how: <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Figure out where your attendees are and <a href=\"https:\/\/blog.qceventplanning.com\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/\" target=\"_blank\" rel=\"noopener\">focus exclusively on those social networks<\/a>. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure your brand message is consistent across all channels. \u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.qceventplanning.com\/2017\/09\/5-professionals-event-planners-network\/\" target=\"_blank\" rel=\"noopener\">Network<\/a> with keynote speakers, managers, and other critical attendees in the months leading up to an event. Don\u2019t leave it to the last minute.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer a live stream option, so people can <a href=\"https:\/\/blog.qceventplanning.com\/2018\/08\/how-to-handle-virtual-attendance-with-an-event-planning-certification\/\" target=\"_blank\" rel=\"noopener\">attend presentations online. <\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure you have the means to respond directly to attendees, whether via Twitter, email, or otherwise.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid flash-based websites, and keep your design simple and pleasing to the eye. <\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"7_Simple_Laziness\"><\/span><span style=\"font-weight: 400;\">7. Simple Laziness<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15830\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-16.jpg\" alt=\"event planner holding her agenda after a planning meeting\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-16.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-16-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The last sin might well be the worst of all &#8211; settling for \u201cgood enough\u201d where your events are concerned. \u00a0<\/span><em>Never<\/em><span style=\"font-weight: 400;\"> do this. You should always strive to make things as perfect as you possibly can. You should always evaluate and re-evaluate every event you run. Always seek to be original and creative with your event ideas. <\/span><\/p>\n<p>If you just settle and go with what everyone else is doing, how can you possibly <a href=\"https:\/\/blog.qceventplanning.com\/2018\/05\/becoming-an-event-planner-in-a-competitive-market\/\" target=\"_blank\" rel=\"noopener\">stand out<\/a> in your field?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Rise_Above_Your_Sins\"><\/span>Rise Above Your Sins<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every industry has its sins &#8211; including event management. Now that you\u2019re aware of them, though? You\u2019re equipped to avoid them and become significantly better at your job as a result!<\/p>\n<h3 align=\"center\"><i>Not sure how to start your corporate event planning career? Here&#8217;s <a href=\"https:\/\/blog.qceventplanning.com\/2018\/09\/become-corporate-event-planner-in-6-months-how\/\" target=\"_blank\" rel=\"noopener\">how to start your career in 6 months or less<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Every profession is prone to mistakes &#8211; event management is no exception. Here are 7 of the worst sins you can commit while working in the field and how you can avoid making them!<\/p>\n","protected":false},"author":9,"featured_media":15833,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,11],"tags":[],"ppma_author":[351],"class_list":["post-15814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Overcoming The Seven Deadly Sins of Event Management - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Every profession is prone to mistakes - event management is no exception. 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