{"id":15918,"date":"2018-11-22T08:41:45","date_gmt":"2018-11-22T13:41:45","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=15918"},"modified":"2018-11-22T08:41:45","modified_gmt":"2018-11-22T13:41:45","slug":"graduate-profile-alicia-johnstone","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone","title":{"rendered":"Graduate Profile: Alicia Johnstone"},"content":{"rendered":"<div style=\"overflow: auto;\">\n<div class=\"half-1\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"350\" class=\"alignnone size-full wp-image-15924\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-7-1.jpg\" alt=\"QC Event School graduate feature Alicia Johnstone of Today and Forever Events\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-7-1.jpg 336w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-7-1-288x300.jpg 288w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><br \/>\n<i>Photography by Sunmoon Media<\/i><\/p>\n<\/div>\n<div class=\"half-2\">\n<p><b>Name:<\/b> Alicia Johnstone<\/p>\n<p><b>Location:<\/b>\u00a0Brighton, Ontario, Canada<\/p>\n<p><b>QC Courses she&#8217;s taken:<\/b><\/p>\n<ul>\n<li><a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-and-wedding-planning\/\" target=\"_blank\" rel=\"noopener\">Event and Wedding Planning Course<\/a><\/li>\n<li><a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-decor\/\" target=\"_blank\" rel=\"noopener\">Event Decor Course<\/a><\/li>\n<\/ul>\n<p><b>Her Website:<\/b> <a href=\"http:\/\/www.todayforeverevents.com\/\" target=\"_blank\" rel=\"noopener\">www.todayforeverevents.com<\/a><\/p>\n<p><b>Social Media:<\/b><\/p>\n<ul>\n<li><a href=\"http:\/\/www.facebook.com\/todayforeverevents\/\" target=\"_blank\" rel=\"noopener\">Facebook.com\/todayforeverevents<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#Tell_us_a_little_bit_about_yourself\" >Tell us a little bit about yourself!<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#Why_did_you_decide_to_go_into_event_wedding_planning_What_about_it_appeals_to_you\" >Why did you decide to go into event &amp; wedding planning? What about it appeals to you?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#Whats_one_thing_that_you_wish_someone_had_told_you_when_you_were_just_starting_out_in_the_business\" >What\u2019s one thing that you wish someone had told you when you were just starting out in the business?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#Whats_something_that_you_still_struggle_with_in_regards_to_the_planning_process_How_are_you_making_improvements\" >What\u2019s something that you still struggle with in regards to the planning process? How are you making improvements?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#We_hear_you_have_a_baby_on_the_way_What_are_your_plans_regarding_motherhood_and_your_career\" >We hear you have a baby on the way! What are your plans regarding motherhood and your career?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#What_is_your_biggest_career_highlight_so_far\" >What is your biggest career highlight so far?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\/#Congratulations_on_becoming_a_QC_Event_School_graduate_What_do_you_think_the_future_holds_for_you_and_your_business\" >Congratulations on becoming a QC Event School graduate! What do you think the future holds for you and your business?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Tell_us_a_little_bit_about_yourself\"><\/span>Tell us a little bit about yourself!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My name is Alicia Johnstone. I am 27 years old with a beautiful 8 year old daughter named Aurora. I also have a new addition coming to the family due April 15, 2019.<\/p>\n<p>I\u2019ve been doing variations of event planning since I was in high school, with school and family events as well as with the Girl Guides. I\u2019ve always thought I was meant to be in accounting. I have two diplomas in accounting from Loyalist College. However, I didn\u2019t realize I could actually make a career out of what I was passionate about until my best friend asked me to be her maid of honor! That is when I decided I wanted to become a wedding and event planner!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_did_you_decide_to_go_into_event_wedding_planning_What_about_it_appeals_to_you\"><\/span>Why did you decide to go into event &amp; wedding planning? What about it appeals to you?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15940\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-40.jpg\" alt=\"lisa hughes photography and planning by Alicia Johnstone\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-40.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-40-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><br \/>\n<i>Photography by Lisa Hughes<\/i><\/p>\n<p>Like I mentioned, I\u2019ve always loved creating events for family and friends! Once I started planning my best friend\u2019s wedding, I knew I had to make it my career.<\/p>\n<p>My favorite aspect of the planning process is combining mine and my client\u2019s creativity to bring together the perfect event! With weddings, just being able to see the <a href=\"https:\/\/blog.qceventplanning.com\/2017\/08\/heathers-6-steps-happier-less-stressed-wedding-clients-part-2\/\" target=\"_blank\" rel=\"noopener\">bride and groom be stress-free<\/a> and happy-as-can-be on their special day is what makes all the planning worthwhile! My absolute favorite part of weddings is seeing the groom\u2019s face when he sees his bride for the first time! It melts my heart!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_one_thing_that_you_wish_someone_had_told_you_when_you_were_just_starting_out_in_the_business\"><\/span>What\u2019s one thing that you wish someone had told you when you were just starting out in the business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The one thing I wish someone had told me is that it could take years to gain the clientele needed to work full time! I knew there would be some clients who may not like anything I suggested. I knew there would be some who may be <a href=\"https:\/\/blog.qceventplanning.com\/2016\/01\/how-to-be-a-bridezilla\/\" target=\"_blank\" rel=\"noopener\">difficult to handle<\/a>. And I knew it could take some time to get my feet off the ground. I, however, did not expect it to take as long as it has!\n<\/p>\n<div style=\"overflow: auto;\">\n<div class=\"half-1\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"448\" class=\"alignnone size-full wp-image-15929\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-8.jpg\" alt=\"Carnival themed birthday party by Kayla Kristina Photography\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-8.jpg 336w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-8-225x300.jpg 225w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><br \/>\n<i>Photography by Kayla Kristina Photography<\/i><\/div>\n<div class=\"half-2\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"448\" class=\"alignnone size-full wp-image-15931\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-9.jpg\" alt=\"Carnival themed birthday party by Kayla Kristina Photography\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-9.jpg 336w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-9-225x300.jpg 225w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><br \/>\n<i>Photography by Lisa Hughes<\/i><\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Whats_something_that_you_still_struggle_with_in_regards_to_the_planning_process_How_are_you_making_improvements\"><\/span>What\u2019s something that you <em>still<\/em> struggle with in regards to the planning process? How are you making improvements?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Something I still struggle with is <a href=\"https:\/\/blog.qceventplanning.com\/2014\/09\/negotiating-pricing\/\" target=\"_blank\" rel=\"noopener\">negotiating pricing<\/a>. I say this because in my area, there are many low income individuals and families who need the assistance but can\u2019t afford the going rate. It\u2019s difficult to be able to say that \u201cthis amount should cover the amount of time I put into a wedding\u201d when every wedding is different. I am, however, slowly improving my estimation as I go. I keep track of my hours for each event, and have limited my time on the day-of the event to certain times, as per my packages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"We_hear_you_have_a_baby_on_the_way_What_are_your_plans_regarding_motherhood_and_your_career\"><\/span>We hear you have a baby on the way! What are your plans regarding motherhood and your career?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15937\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-39.jpg\" alt=\"baby shower planned by Alicia Johnstone photographed Kayla Kristina Photography\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-39.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Event-in-post-135x135-39-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><br \/>\n<i>Photography by Kayla Kristina Photography<\/i><\/p>\n<p>I do have a baby on the way! We are very excited to be adding a new member to our family! In regards to <a href=\"https:\/\/blog.qceventplanning.com\/2017\/11\/becoming-event-planner-guide-busy-moms\/\" target=\"_blank\" rel=\"noopener\">juggling being a single mom<\/a> of two and running my planning business, I have an amazing support system!<\/p>\n<p>Luckily, the baby is due in mid-April, which still gives me time for one-on-one bonding with the newborn before wedding season is in full swing! I already have clients booked for 2019. With the assistance of my family and close friends, following through at 110% for my clients will be no issue!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_is_your_biggest_career_highlight_so_far\"><\/span>What is your biggest career highlight so far?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My biggest career highlight so far is the custom candy cart that I created for Today &amp; Forever Events (TFE). We rent it out for a discounted price to already booked clients, and full price for anyone else. They can choose what goes onto the cart and the color of canopy they would like! It is fully customizable!<\/p>\n<div style=\"overflow: auto;\">\n<div class=\"half-1\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"448\" class=\"alignnone size-full wp-image-15934\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-10.jpg\" alt=\"Custom made candy cart for rental as part of Today and Forever Events' services\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-10.jpg 336w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-10-225x300.jpg 225w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><br \/>\n<i>Photography by Sunmoon Media<\/i><\/p>\n<\/div>\n<div class=\"half-2\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"448\" class=\"alignnone size-full wp-image-15935\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-11.jpg\" alt=\"Lisa Hughes photography of twelve sign\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-11.jpg 336w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2018\/11\/Copy-of-Event-in-post-135x135-11-225x300.jpg 225w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><br \/>\n<i>Photography by Lisa Hughes<\/i><\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Congratulations_on_becoming_a_QC_Event_School_graduate_What_do_you_think_the_future_holds_for_you_and_your_business\"><\/span>Congratulations on becoming a QC Event School graduate! What do you think the future holds for you and your business?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Thank you! I\u2019ve learned so much more in my courses compared to a generalized event management course! I believe the future holds many great challenges and success for TFE! We have recently added <a href=\"https:\/\/blog.qceventplanning.com\/2017\/11\/use-event-decor-boost-salary\/\" target=\"_blank\" rel=\"noopener\">decor packages<\/a> to the company and expanded to Calgary, Alberta. Next, I believe we\u2019ll be adding a new product that\u2019s free to our clients and available for purchase to the public&#8230;. but that is still trade secret until it\u2019s completely finalized!<\/p>\n<h3 align=\"center\"><i>Inspired by Alicia&#8217;s journey? Upgrade your planning skills with <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/\" rel=\"noopener\" target=\"_blank\">online event planning courses<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Catch up with QC Event School graduate Alicia Johnstone of Today &#038; Forever Events! Find out how she grew her event and wedding planning business from nothing!<\/p>\n","protected":false},"author":9,"featured_media":15933,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[8],"tags":[],"ppma_author":[351],"class_list":["post-15918","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-graduate-features"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Graduate Profile: Alicia Johnstone - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Catch up with QC Event School graduate Alicia Johnstone of Today &amp; Forever Events! Find out how she grew her event and wedding planning business from nothing!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/11\/graduate-profile-alicia-johnstone\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Graduate Profile: Alicia Johnstone\" \/>\n<meta property=\"og:description\" content=\"Catch up with QC Event School graduate Alicia Johnstone of Today &amp; Forever Events! 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