{"id":16079,"date":"2019-01-03T07:14:47","date_gmt":"2019-01-03T12:14:47","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=16079"},"modified":"2019-01-03T07:14:47","modified_gmt":"2019-01-03T12:14:47","slug":"5-ways-to-ramp-up-your-event-planning-business-online-presence","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2019\/01\/5-ways-to-ramp-up-your-event-planning-business-online-presence","title":{"rendered":"5 Ways to Ramp Up Your Event Planning Business\u2019 Online Presence"},"content":{"rendered":"<p><em>Alyssa Perna has over a decade of event operations experience for leading multinational business-to-business conferences, festivals and trade shows, press conferences, large-scale fundraisers, complex social events, and more. She is the founder of\u00a0<a href=\"http:\/\/www.experiencevents.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Experience Events<\/a>, the Managing Director of\u00a0<a href=\"http:\/\/ingenuitycleveland.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ingenuity Cleveland<\/a>, and the lead instructor (and tutor!) for QC\u2019s\u00a0<a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Corporate Event Planning Course<\/a>.\u00a0<\/em><\/p>\n<p>If you\u2019re looking for a new hair salon, where do you search for options?<\/p>\n<p>If you\u2019re out of town and looking for a great place to eat dinner, how do you find a great restaurant?<\/p>\n<p>If you need to hire a plumber to fix the leak in your bathtub, where do you go to find the most qualified professional?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16089\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-28.jpg\" alt=\"young corporate event planner studying how to establish online presence\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-28.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-28-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>The answer is more than likely online. As Bill Gates said, \u201cIf your business is not online, then your business will be out of business.\u201d Having a searchable online presence is key to your career success, whether it be promoting your own business or climbing the ladder as an individual contributor. The day of yellow pages is long gone\u2026 Even though they still show up at my front door once a year!<\/p>\n<p>Keep reading\u2014I\u2019ll go over why having an online presence is important for your <a href=\"https:\/\/blog.qceventplanning.com\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">event planning business<\/a> and give you tips on how to conquer the digital realm!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/01\/5-ways-to-ramp-up-your-event-planning-business-online-presence\/#What_is_an_online_presence\" >What is an online presence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/01\/5-ways-to-ramp-up-your-event-planning-business-online-presence\/#Why_is_online_presence_important\" >Why is online presence important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/01\/5-ways-to-ramp-up-your-event-planning-business-online-presence\/#How_do_I_increase_my_online_presence\" >How do I increase my online presence?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_an_online_presence\"><\/span>What is an online presence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having an online presence allows you to draw web traffic to a personal or professional brand online (Wikipedia). Having an online presence shows that you\u2019re a reputable industry expert. It allows you to showcase your expert skills and experience by sharing photos and videos of your work. When searching for an individual or a business, your name should come up in the results. Is it happening?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_is_online_presence_important\"><\/span>Why is online presence important?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16083\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-25.jpg\" alt=\"online presence important for young professionals\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-25.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-25-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>We live in the age of information, most of which is found online today. Having an online presence increases the visibility of your skills and experience to your audience and allows you to build clout \u2013 a way of measuring how influential you are online.<\/p>\n<p>Being searched and found online is essential towards being successful in the event industry today. After all, we showcase our abilities through visual aids like photos or <a href=\"https:\/\/blog.qceventplanning.com\/2016\/02\/boost-your-event-business-with-a-video-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos as part of our portfolios<\/a>. When your clients conduct a search on you, you want to make a great first impression. Prove that you are a skillful, well-trained event industry leader through your online platforms.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_do_I_increase_my_online_presence\"><\/span>How do I increase my online presence?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Boosting your online presence isn\u2019t as difficult as you think. Below is a list you can work through to help you increase our online presence and become more visible in the planning industry.<\/p>\n<h3>Get on social media<\/h3>\n<p>Make sure you have <a href=\"https:\/\/blog.qceventplanning.com\/2016\/09\/event-planners-heres-step-social-media-game\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media profiles<\/a> set up from Facebook to LinkedIn, Twitter, Instagram, Pinterest and more. From there, you should join relevant professional groups and online communities where you can engage with your audience and cultivate rapport with your peers. Be sure to comment, like, share and engage in conversations \u2013 networking is key to career growth!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16084\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-26.jpg\" alt=\"social media for event planning businesses\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-26.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-26-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>Create a website<\/h3>\n<p>There is no better way to drive web traffic than to <a href=\"https:\/\/blog.qceventplanning.com\/2014\/09\/building-your-website-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a website<\/a> or a landing page that bring eyes to your work. In today\u2019s digital age, there are so many great tools that make designing a website easy, from Wix to Squarespace, Weebly, WordPress and more. One of the great aspects of the internet is that you can find free tutorials online to help you get started.<\/p>\n<h3>Set up a blog or vlog<\/h3>\n<p>If you prefer being behind the scenes and letting your work speak for itself, consider blogging about your event experiences. If you prefer being in the limelight, why not vlog or produce <a href=\"https:\/\/www.facebook.com\/pg\/QCEventPlanning\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinars<\/a>? If you choose to blog or vlog, be consistent and provide quality content to create value for your audience. Share and showcase photos or videos of your work. Blogging or vlogging is also a great marketing tool and you never know if one of your videos could become viral \u2013 or at least viral within the industry!<\/p>\n<h3>Invest in SEO tools or paid ads<\/h3>\n<p><a href=\"https:\/\/blog.qceventplanning.com\/2016\/03\/candice-coppola-ask-me-anything\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO or search engine optimization<\/a> affects the online visibility of a website or a web page in a web search engine\u2019s unpaid results \u2013 often referred to as \u201cnatural\u201d, \u201corganic\u201d, or \u201cearned\u201d results (Wikipedia). You should incorporate key terms and words that your audience may search for in your online posts. Say you\u2019re a wedding industry expert who\u2019s blogging about a \u201cFairytale Garden Wedding\u201d. Incorporate the same phrase when writing your blog or sharing it on social media, your website, etc. This will help produce more organic views of your pages.<\/p>\n<p>Once you\u2019re searchable online, consider investing in some paid ads. They\u2019re surprisingly affordable at a few hundred dollars each.<\/p>\n<h3>Don\u2019t forget to keep it clean!<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16085\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-27.jpg\" alt=\"online advertising is great for building an event planning career from scratch\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-27.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/01\/Event-in-post-135x135-27-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Make sure that your searchable online presence is professionally clean! If I google your name, I shouldn\u2019t find images of you drinking too much on your 21<sup>st<\/sup> birthday. People want to hire a reliable and reputable individual\u2014someone they can trust to handle their event.<\/p>\n<p>As you work towards increasing your online presence, keep your profile and message consistent across all platforms. Increasing your online presence is essential towards making you an esteemed event industry professional!<\/p>\n<p>Do you have any tips you\u2019d like to share with our readers? Leave a comment!<\/p>\n<h3 align=\"center\"><i>Social media use goes beyond promoting your business\u2014find out <a href=\"https:\/\/blog.qceventplanning.com\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to use social media to engage your event attendees<\/a>!<i><\/i><\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>QC Event School instructor Alyssa Perna outlines her best tips to establishing an engaging online presence for your event planning business. Get sound advice from a real expert!<\/p>\n","protected":false},"author":9,"featured_media":16086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[351],"class_list":["post-16079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Ways to Ramp Up Your Event Planning Business\u2019 Online Presence - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC Event School instructor Alyssa Perna outlines her best tips to establishing an engaging online presence for your event planning business. 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