{"id":1614,"date":"2014-05-21T14:14:46","date_gmt":"2014-05-21T19:14:46","guid":{"rendered":"http:\/\/www.qceventplanning.com\/?p=1614"},"modified":"2014-05-21T14:14:46","modified_gmt":"2014-05-21T19:14:46","slug":"business-advice-event-planners-part-2","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2","title":{"rendered":"Business Advice for Event Planners (PART 2)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\/#Part_2_Building_your_Brand\" >Part 2: Building your Brand<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\/#Your_Website\" >Your Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\/#Your_Business_Cards\" >Your Business Cards<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\/#Your_Social_Media_Pages\" >Your Social Media Pages<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Part_2_Building_your_Brand\"><\/span>Part 2: Building your Brand<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>You have an angle, and you have registered your business name. Now it\u2019s time to get serious. Building your own brand can be tons of fun and can attract some real attention if done right.<\/p>\n<p>Before diving into building your website, business cards, marketing collateral, etc., remember this one fundamental: <b>CONSISTENCY!<\/b><\/p>\n<p>When you\u2019re building your brand, you\u2019ll want all aspects of the business (from your website to your business card to your advertising) to have a consistent look and feel. Think about a logo that\u2019s easy to use in different formats, images that are easily convertible from online to print, and a specific writing tone that helps clients identify with your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Website\"><\/span>Your Website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s 2014, and there\u2019s no excuse for a business not to have a website. You might not get a lot of traffic at first, but most clients won\u2019t trust you if you don\u2019t have some online presence.<\/p>\n<p>You can easily find online templates that help you build a professional-looking website. I personally love squarespace.com: for a very inexpensive monthly subscription fee, you can build a professional website based on numerous templates, even if you don\u2019t have any web design experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15409\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2014\/05\/In-Post-Dark-Bottom-Right.jpg\" alt=\"registering your event planning business' brand and website\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/In-Post-Dark-Bottom-Right.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/In-Post-Dark-Bottom-Right-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>A few pointers when building your website:<\/h3>\n<ul>\n<li>As previously mentioned, make sure the URL is somewhere along the lines of [your business name].com. The closer the domain is to your business name, the better.<\/li>\n<li>Unless you\u2019re a web designer (or you hire one), stick with a proven template. It might be useful to spend a little time researching best practices for web page design to avoid making classic mistakes (i.e. avoid flash-based websites, etc.)<\/li>\n<li>Plan your site before getting started. On paper, write down the \u201cwireframe\u201d for your website: how many pages you need, what content will be on these pages, what the navigation will be like. At minimum, you\u2019ll have:\n<ol>\n<li style=\"list-style-type: none\">\n<ol>\n<li>A home page<\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<ol>\n<li>A \u201cproducts &amp; services\u201d page<\/li>\n<li>An \u201cabout me\/us\u201d page<\/li>\n<li>A \u201ccontact\u201d page<\/li>\n<\/ol>\n<\/li>\n<li>Research basic Search Engine Optimization (SEO) principles and stick to them. This will help users find your website when they type your business name into Google.<\/li>\n<li>Be careful with the photographs or images you use on your site. Make sure you have the rights to use them in that context. Stock photography is an option, but if you have the time and resources to use your own photographs, there\u2019s nothing better!<\/li>\n<\/ul>\n<p><i>A note about email addresses: having an email address for your business hosted on a personal email provider looks amateur at best. It\u2019s very easy and inexpensive to set up a business email account that can help you look infinitely more professional.<\/i><\/p>\n<p>Consider: maryseventplanning@gmail.com vs. info@maryseventplanning.com. Which one would you trust more?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Business_Cards\"><\/span>Your Business Cards<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15412\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2014\/05\/In-Post-Light-Top-Left-1.jpg\" alt=\"Design the perfect business card for clients looking for a wedding and event planner\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/In-Post-Light-Top-Left-1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/In-Post-Light-Top-Left-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Business owners spend a lot of time designing and updating their business cards. It\u2019s an important aspect of any business that deals with clients face-to-face, but at the same time a traditional business card can miss the mark if it doesn\u2019t link your business image.<\/p>\n<p>Before you get started, establish a budget for your business cards. Figure out how much you\u2019re willing to spend on the design and production of your cards, and also figure out how many cards you\u2019d realistically need. You\u2019d be amazed how many people forget this crucial step and end up spending over 20 hours and thousands of dollars on business cards that are hardly ever used.<\/p>\n<h3>Business Card Basics:<\/h3>\n<ul>\n<li>All Business Cards should contain the following:\n<ol>\n<li>The company name and logo<\/li>\n<li>Your name and position<\/li>\n<li>Your phone number and email address<\/li>\n<li>The company website<\/li>\n<\/ol>\n<\/li>\n<li>Keep it simple: avoid busy photo backgrounds or fancy, illegible fonts.<\/li>\n<li>Stay within standard business card dimensions. They are easier for clients to handle.<\/li>\n<li>Keep it consistent: try to use the same terminology, font, colors as you do on your website.<\/li>\n<li>Consider alternatives to the standard paper card: Today you can find suppliers that will create business cards made of plastic, hardwood, lace\u2026 whatever you\u2019d like! These types of cards are more expensive, but are more likely to be noticed (and used!) by customers. So if you have a healthy budget and need a limited amount of cards, this is a wonderful option to consider!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Your_Social_Media_Pages\"><\/span>Your Social Media Pages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Along with your website, you\u2019ll probably want to become an active presence on social media channels. This is an area to connect directly with your clients and other vendors.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-15410\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2014\/05\/In-Post-Light-Top-Right.jpg\" alt=\"Social media for event planners\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/In-Post-Light-Top-Right.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/In-Post-Light-Top-Right-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><br \/>\nWe\u2019ll discuss the intricacies of Social Media in part 3 of this series, but here are some basics you\u2019ll want to keep in mind when building any social media business account.<\/p>\n<ol>\n<li>Surprise-surprise, you\u2019ll want to keep consistent with the business image you\u2019ve already developed on your website and business card. That means using the same colors, text and image styles, etc.<\/li>\n<li>Make sure your logo is present on all your business pages, and link back to your website on all your accounts.<\/li>\n<li>If your name is anywhere on your business\u2019 social media accounts (and it should be), then pay attention to your personal profile as well. Make sure your own profile doesn\u2019t contain any messages or pictures that could alienate or offend your clients.<\/li>\n<\/ol>\n<p><b>Stay tuned for Part 3: Marketing to Clients<\/b><\/p>\n<h3 align=\"center\">Speaking of business names, find out how to <a href=\"https:\/\/blog.qceventplanning.com\/2015\/06\/choosing-a-name-for-your-event-planning-business\/\" target=\"_blank\" rel=\"noopener\">choose an effective name for your event planning business<\/a>!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Part 2: Building your Brand You have an angle, and you have registered your business name. Now it\u2019s time to get serious. Building your own brand can be tons of fun and can attract some real attention if done right. Before diving into building your website, business cards, marketing collateral, etc., remember this one fundamental: [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1615,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,3],"tags":[],"ppma_author":[346],"class_list":["post-1614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-event-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Advice for Event Planners (PART 2) - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Business advice series: you\u2019ll want all aspects of the business and brand (from your website to your advertising) to have a consistent look and feel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Advice for Event Planners (PART 2)\" \/>\n<meta property=\"og:description\" content=\"Business advice series: you\u2019ll want all aspects of the business and brand (from your website to your advertising) to have a consistent look and feel.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-21T19:14:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/09\/Business-Advice-Part-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"918\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mireille Pitre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mireille Pitre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-2\",\"name\":\"Business Advice for Event Planners (PART 2) - 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