{"id":16376,"date":"2019-03-05T07:12:50","date_gmt":"2019-03-05T12:12:50","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=16376"},"modified":"2019-03-05T07:12:50","modified_gmt":"2019-03-05T12:12:50","slug":"how-to-become-a-wedding-planner-in-a-small-town","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2019\/03\/how-to-become-a-wedding-planner-in-a-small-town","title":{"rendered":"How to Become a Wedding Planner in a Small Town"},"content":{"rendered":"<p>Great wedding planners aren\u2019t just geographically restricted to big cities! Here\u2019s the deal: even if you live in a small town in the mid-west, your dreams of becoming a wedding planner aren\u2019t dashed! If you\u2019re truly serious about a <a href=\"https:\/\/blog.qceventplanning.com\/2016\/12\/new-year-new-career-career-wedding-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">career in wedding planning<\/a>, you need to be resourceful.<\/p>\n<p>You have two options when first starting out. Working as a freelance planner or working for an established event company. If the established companies near you don\u2019t have space for another planner or none of them are the perfect fit, we highly suggest going solo. Freelancing allows you to work on a client-to-client basis. Though it doesn\u2019t <em>sound<\/em> like steady work, with a handful of loyal and returning clients, you can grow a successful business!<\/p>\n<p>Keep reading as we dive into the logistics of becoming a wedding planning in a small town\u2026<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/03\/how-to-become-a-wedding-planner-in-a-small-town\/#Know_your_wedding_market\" >Know your wedding market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/03\/how-to-become-a-wedding-planner-in-a-small-town\/#Know_your_competition\" >Know your competition<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/03\/how-to-become-a-wedding-planner-in-a-small-town\/#Know_the_planning_services_you_should_offer\" >Know the planning services you should offer<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Know_your_wedding_market\"><\/span>Know your wedding market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16379\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-93.jpg\" alt=\"wedding planning career\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-93.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-93-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>How can you participate in your local industry if you don\u2019t know it? When researching your market, find answers to these questions:<\/p>\n<ul>\n<li><strong>Is there a demand for wedding planners?<\/strong> This is perhaps the most important consideration. There aren\u2019t going to be many clients for you to work with without any demand! Some small-town wedding planners consider opening up their business radius to other surrounding towns. If there\u2019s limited demand in your immediate area, find other small towns where there is a demand for professional wedding and event coordinators.<\/li>\n<li><strong>Who is your<a href=\"https:\/\/blog.qceventplanning.com\/2017\/10\/wedding-planners-can-target-new-generation\/\" target=\"_blank\" rel=\"noopener noreferrer\"> target client<\/a>?<\/strong> Consider the demographics of your town. What\u2019s the age range of your typical client? What are their interests?<\/li>\n<li><strong>What types of weddings are popular in your town?<\/strong> Once you know your target client, figuring this out is a cinch. What kind of themes are popular? What kind of <a href=\"https:\/\/blog.qceventplanning.com\/2016\/02\/sticking-to-your-roots-tips-for-planning-multicultural-weddings\/\" target=\"_blank\" rel=\"noopener noreferrer\">cultural or religious services<\/a> should you be offering? What <a href=\"https:\/\/blog.qceventplanning.com\/2019\/08\/which-pre-wedding-parties-are-necessary-advice-becoming-a-wedding-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">pre-wedding parties<\/a> are popular?<\/li>\n<li><strong>Which seasons are the busiest?<\/strong> Depending on where you\u2019re located, your income may ebb and flow with the seasons. In locations with cold winters, for example, most of your business will likely be in the summer months!<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Know_your_competition\"><\/span>Know your competition<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to start working right away, you need to study your competition. They\u2019re the ones currently working in your local industry\u2014they know exactly what they\u2019re doing. Here\u2019s what you need to know about your fellow planners before launching your wedding planning business.<\/p>\n<ul>\n<li><strong>Determine how much experience they have<\/strong>. Who are the other established wedding planners in your town, and how long have they been around?<\/li>\n<li><strong>Look into the services they offer<\/strong>. Dig through online reviews of the best planners in your area. Learn about all the a-la-carte services they offer along with their <a href=\"https:\/\/blog.qceventplanning.com\/2016\/04\/packaging-your-event-planning-services\/\" target=\"_blank\" rel=\"noopener noreferrer\">packages<\/a>. How are they pricing them?<\/li>\n<li><strong>How can you set yourself apart and stand out?<\/strong> Maybe you\u2019re also <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-decor\/\" target=\"_blank\" rel=\"noopener noreferrer\">certified in event decor<\/a>. Offering clients what your competition can\u2019t (or just isn\u2019t going to) will set you apart.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16380\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-94.jpg\" alt=\"small town wedding planner photoshoot\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-94.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-94-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p><strong>Pro Tip:<\/strong> Your market and clientele won\u2019t be static. Your clients\u2019 event preferences will change as trends come and go. The most important thing you can do for yourself and your business is to stay on top of the trends and adapt! Know what\u2019s coming and be able to give your clients exactly what they want.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Know_the_planning_services_you_should_offer\"><\/span>Know the planning services you should offer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>After you\u2019ve researched your local market and competing wedding planners, you\u2019re about ready to launch your business. To ensure you start your career on the right note, focus on these areas!<\/p>\n<h3>Marketing<\/h3>\n<p>Marketing is <em>the way<\/em> to get your name out there! Even in a small town, marketing is still critical to your career as a wedding planner! It doesn\u2019t have to be pricey! There are plenty of ways to <a href=\"https:\/\/blog.qceventplanning.com\/2019\/01\/5-ways-to-ramp-up-your-event-planning-business-online-presence\/\" target=\"_blank\" rel=\"noopener noreferrer\">ramp up your business\u2019 online presence on the cheap<\/a>.<\/p>\n<p>A quick and easy marketing technique is to build your social media presence! Having a website or online <a href=\"https:\/\/blog.qceventplanning.com\/2016\/05\/creating-wow-wedding-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">wedding portfolio<\/a> is a no-brainer. But social media is a great way to get people on your website and communicate with clients. Start an Instagram account, a professional Facebook page, and maybe even a LinkedIn profile. Most social media networks have built-in analytical tools to help you track data, like who is interested in your work, for example.<\/p>\n<h3>Connections<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-16381\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-95.jpg\" alt=\"barn wedding planning\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-95.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/03\/Event-in-post-135x135-95-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Build those connections! A key part of becoming a wedding planner in a small town will be earning loyal clients. When you don\u2019t have a large and loyal following right at the start, you\u2019ll want to keep clients coming back. Consider offering referral discounts. When a client refers someone else to you, they will get a percentage off their next event. You can also experiment with promotions to draw in new clients. Just be sure <a href=\"https:\/\/blog.qceventplanning.com\/2017\/05\/offer-discounts-wedding-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">not to give discounts forever<\/a>. Know your worth!<\/p>\n<p>We\u2019re not talking about just wedding clients, either. <a href=\"https:\/\/blog.qceventplanning.com\/2018\/12\/how-to-find-the-perfect-vendors-for-your-event-career-in-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Great suppliers and vendors<\/a> are an absolute must. Positive relationships with vendors mean getting plenty of referrals to their clients and vice versa!<\/p>\n<p>Are there any other tips we missed? Let us know in a comment below!<\/p>\n<h3 align=\"center\"><i>Every planner deals with slow season. Get advice about <a href=\"https:\/\/blog.qceventplanning.com\/2019\/02\/what-they-forget-to-tell-you-about-slow-season-career-in-wedding-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to have a productive slow season<\/a> from Amira Harris, QC\u2019s Destination Wedding Planning tutor!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Don&#8217;t let the size of your hometown limit your career! You can absolutely become a wedding planner in a small town\u2014here&#8217;s how!<\/p>\n","protected":false},"author":9,"featured_media":18417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[351],"class_list":["post-16376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Wedding Planner in a Small Town - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Don&#039;t let the size of your hometown limit your career! 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