{"id":17328,"date":"2019-09-17T09:40:49","date_gmt":"2019-09-17T14:40:49","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=17328"},"modified":"2019-09-17T09:40:49","modified_gmt":"2019-09-17T14:40:49","slug":"how-to-become-a-promotional-event-planner-in-1-month","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month","title":{"rendered":"How to Become a Promotional Event Planner in 1 Month!"},"content":{"rendered":"<p>Interested in becoming a promotional event planner? In our comprehensive guide below, we\u2019ll discuss the role of a promotional event planner, how to get the right training, how to build a stunning portfolio, and where to look for promotional event planner jobs. Let\u2019s jump into it!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\/#What_is_a_Promotional_Event_Planner\" >What is a Promotional Event Planner?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\/#Get_Professional_Training\" >Get Professional Training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\/#Look_for_Event_Planner_Jobs\" >Look for Event Planner Jobs<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_a_Promotional_Event_Planner\"><\/span>What is a Promotional Event Planner?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>First, let\u2019s define the job description of a promotional event planner against that of a corporate event planner.<\/p>\n<p>A <a href=\"https:\/\/www.qceventplanning.com\/career-training\/event-planner-job-descriptions\/#corporate-planner\" target=\"_blank\" rel=\"noopener noreferrer\">corporate event planner<\/a> would plan events such as business meetings, corporate conferences, and retreats. Besides planning internal and industry events, corporate planners could also plan promotional events. However, they may need to sharpen their skills with additional training before taking the lead for promotional events.<\/p>\n<p>Promotional events are a little tricky to define. They could be in-person or online. They might last for weeks or just an hour, and they could be either large- or small-scale. It\u2019s best to think about promotional events with a focus on the consumer experience. Promotional events of any form aim to create memorable, live experiences that excite consumers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17334\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-1.png\" alt=\"laser tag corporate retreat corporate event planning\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-1.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-1-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Promotional event planners experiment with emerging trends to plan successful events for their clients. These events usually have the ultimate goal of increasing sales or boosting brand\/product awareness.<\/p>\n<p>Here are some examples of trends:<\/p>\n<ul>\n<li><a href=\"https:\/\/blog.qceventplanning.com\/2018\/08\/how-to-handle-virtual-attendance-with-an-event-planning-certification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Virtual reality<\/a> and sensory experiences<\/li>\n<li><a href=\"https:\/\/blog.qceventplanning.com\/2016\/10\/5-niche-event-planning-businesses-offbeat-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pop-up<\/a><\/li>\n<li>Non-traditional venues<\/li>\n<li>Personalized experiences<\/li>\n<\/ul>\n<p>You can probably tell that these event planning trends indicate a new shift in bringing the product or experience to the consumer. In fact, for most promotional events, guests aren\u2019t even formally invited! Rather, the promotional event planner can set up their promotional experience right where people tend to be.<\/p>\n<p>But it\u2019s not enough just to set up a kiosk in the middle of the mall. How do you make a passerby stop to engage with you? How can you ensure they leave with interest in your client\u2019s product? That\u2019s the specialty of a promotional event planner!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Get_Professional_Training\"><\/span>Get Professional Training<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17332\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T093848.176.jpg\" alt=\"yoga outdoor event in the park\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T093848.176.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T093848.176-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Professional event planning training comes in two forms: interning and studying. There is no one path to success. But those who take every learning opportunity that comes their way will quickly rise to the top of their local industry!<\/p>\n<h3>Intern for an Experienced Promotional Event Planner<\/h3>\n<p><a href=\"https:\/\/www.qceventplanning.com\/tutors\/alyssa-perna\/\" target=\"_blank\" rel=\"noopener noreferrer\">Alyssa Perna<\/a> is an instructor for QC Event School\u2019s Corporate Event Planning course. She <a href=\"https:\/\/blog.qceventplanning.com\/2019\/09\/experiences-internship-event-planning-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">has interned for three major event planning companies<\/a>. In her internship with the <em>Wizard of Ah\u2019s<\/em>, she became the prot\u00e9g\u00e9 of Mark Cheplowitz, an Emmy-award-winning event planner. She took part in planning a large-scale holiday celebration under his wing. Besides learning new hard skills in event planning, she also realized that this was the direction she wanted her event planning career to take.<\/p>\n<p>Taking internship opportunities is a great way to learn from and network with real industry pros. But internship opportunities may not be readily available\u2014especially if you can\u2019t relocate to a big city for the job! Thankfully, there\u2019s another way to break into the industry\u2026<\/p>\n<h3>Enroll in a Promotional Event Planning Course<\/h3>\n<p>Besides being educated by event planning pros, you\u2019ll also graduate with a certification that proves your expertise. A promotional event planning certification is an amazing addition to <a href=\"https:\/\/blog.qceventplanning.com\/2019\/08\/fix-now-corporate-event-planning-resume-mistakes\/\" target=\"_blank\" rel=\"noopener noreferrer\">your resume.<\/a> Employers and clients love seeing that you have invested in (and achieved) professional training.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17331\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T092710.367.jpg\" alt=\"floating lanterns experience\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T092710.367.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T092710.367-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Before you enroll in just any training course, do your research. Some courses teach promotional events as a foundational skills course. This means the course starts you off at a beginner\u2019s level and advances you though succeeding units to graduate you with a thorough knowledge of planning promotional events. This type of course is perfect for those who are just starting in the events industry but know that they just want to work in the promotional events niche.<\/p>\n<p>Alternatively, there are other courses that are shorter and teach promotional events as a specialization. For example, QC\u2019s <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/promotional-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Promotional Event Planning<\/a> course is a specialization course built on the basics of corporate event planning. To be eligible to take the course, you must either have prior professional experience in as a corporate event planner or you must be taking\/have graduated from a <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Corporate Event Planning course<\/a>. QC\u2019s Promotional Event Planning course is just 3 units, totaling 8 hours of study. You can earn your certificate and start planning promotional events in a month or less!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Look_for_Event_Planner_Jobs\"><\/span>Look for Event Planner Jobs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re already working as a planner for a corporation, seek out opportunities outside your role. Take initiative with promotional event opportunities within your company to expand your <a href=\"https:\/\/blog.qceventplanning.com\/2017\/08\/7-musts-include-event-planning-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">event planning portfolio<\/a>!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17336\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T094828.125.jpg\" alt=\"Christmas night market promotional event outdoors\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T094828.125.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T094828.125-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>But what if you don\u2019t have any practical experience planning events at all? You probably know to look for job opportunities online\u2014it <em>is<\/em> the common-sense option these days! But what else can you do? Check out these 3 popular avenues to landing your first promotional event planning job:<\/p>\n<h3>1.\u00a0\u00a0\u00a0\u00a0\u00a0 Become a Promotional Event Planning Intern:<\/h3>\n<p>If you\u2019ve earned your promotional event planning certification, use this to land an internship. The employer will see that you\u2019re serious about a career in promotional events. They will also know that you have knowledge of the planning process. You\u2019ll be the perfect candidate who\u2019s ready to take on everything they throw at you!<\/p>\n<h3>2.\u00a0\u00a0\u00a0\u00a0\u00a0 Network with Industry Professionals:<\/h3>\n<p>We recommend attending industry conferences to build your network beyond your existing friends, family and colleagues. This is<em> not<\/em> like cold-calling people who have no interest in your skills. When you attend <a href=\"https:\/\/blog.qceventplanning.com\/2019\/01\/secrets-to-networking-like-a-pro-at-event-planner-conferences\/\" target=\"_blank\" rel=\"noopener noreferrer\">trade shows or conferences<\/a> in the field, every attendee is open-minded and willing to form new professional relationships. If you practice your elevator pitch, print out business cards, and exude ample enthusiasm, you\u2019ll walk away with a job lead!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-17337\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T095215.931.jpg\" alt=\"tradeshow conference and expo networking for a promotional event planner\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T095215.931.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Event-in-post-135x135-2019-09-17T095215.931-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>3.\u00a0\u00a0\u00a0\u00a0\u00a0 Start a Freelance Promotional Event Planning Business:<\/h3>\n<p>You don\u2019t need to work for a promotional event planning company to be a full-time planner. In fact, you can start your own business! This is a flexible option for those who have a <a href=\"https:\/\/blog.qceventplanning.com\/2017\/09\/run-event-planning-business-full-time-job\/\" target=\"_blank\" rel=\"noopener noreferrer\">full-time job<\/a> and don\u2019t want to quit entirely to pursue event planning just yet. You can freelance on the side to build your promotional event planning portfolio, and then switch to events full-time once you\u2019re ready!<\/p>\n<p>Do you have tips on how to land a dream internship? Let us know!<\/p>\n<h3 align=\"center\"><i>Mastering new technology is a must for top promotional event planners. Click here to find out <a href=\"https:\/\/blog.qceventplanning.com\/2019\/06\/become-event-planner-tech-savvy\/\" target=\"_blank\" rel=\"noopener noreferrer\">4 ways to be a tech-savvy event planner<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Check out our guide to becoming a promotional event planner. Learn how to get the right training, build a stunning portfolio, and find event planner jobs!<\/p>\n","protected":false},"author":9,"featured_media":18392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30,11],"tags":[],"ppma_author":[351],"class_list":["post-17328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Promotional Event Planner in 1 Month! - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Check out our guide to becoming a promotional event planner. Learn how to get the right training, build a stunning portfolio, and find event planner jobs!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become a Promotional Event Planner in 1 Month!\" \/>\n<meta property=\"og:description\" content=\"Check out our guide to becoming a promotional event planner. Learn how to get the right training, build a stunning portfolio, and find event planner jobs!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-17T14:40:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Celena Feng\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Celena Feng\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month\",\"name\":\"How to Become a Promotional Event Planner in 1 Month! - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2019\/09\/how-to-become-a-promotional-event-planner-in-1-month#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2019\/09\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-1.png\",\"datePublished\":\"2019-09-17T14:40:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/158edbd40fc32c99a76e01e38fe5ecda\"},\"description\":\"Check out our guide to becoming a promotional event planner. 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