{"id":18040,"date":"2020-01-14T07:00:31","date_gmt":"2020-01-14T12:00:31","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=18040"},"modified":"2020-01-14T07:00:31","modified_gmt":"2020-01-14T12:00:31","slug":"how-i-quit-my-job-to-start-an-event-planning-business-part-two","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two","title":{"rendered":"How I Quit My Job to Start an Event Planning Business: Part 2"},"content":{"rendered":"<p><em>Alyssa Perna has over a decade of event operations experience for leading multinational business-to-business conferences, festivals and trade shows, press conferences, large-scale fundraisers, complex social events, and more. She is the founder of <a href=\"http:\/\/www.experiencevents.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Experience Events<\/a>, the Managing Director of Ingenuity Cleveland. She is also the lead instructor (and tutor!) of the <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Corporate Event Planning course<\/a> at QC\u2019s Event Planning School.<\/em><\/p>\n<p>In November of 2019, Alyssa shared her experience of finally fulfilling a dream that\u2019d been brewing inside her for nearly a decade: quitting her job to become an event planner and start her own business. <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/11\/how-i-quit-my-job-to-start-an-event-planning-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Part 1 of Alyssa\u2019s story<\/a> delved into what led her to making such a brave decision, as well as what it was like for her during and after she quit her previous career.<\/p>\n<p>Today, we\u2019ll take a look at Part 2 of Alyssa\u2019s journey \u2013 this time, looking specifically at the various difficulties that owning your own event planning business pose. Importantly, Alyssa provides her expert insight into how you can most successfully overcome these obstacles, so you and your business can come out stronger on the other side.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18042\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135.png\" alt=\"female event planner sitting and going over planner with client\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#Challenges_and_Opportunities\" >Challenges and Opportunities<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#More_than_events\" >More than events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#Do_your_homework\" >Do your homework<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#Be_realistic\" >Be realistic<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#Manage_your_time\" >Manage your time<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#Acknowledge_your_weaknesses\" >Acknowledge your weaknesses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\/#Conquer_your_fears\" >Conquer your fears<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"Challenges_and_Opportunities\"><\/span>Challenges and Opportunities<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>You may be an event planning expert, but owning and <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/advice-from-athena-how-to-start-an-event-planning-business-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">operating your own business<\/a> demands that you get out of your comfort zone. You must be able to professionally adapt to operating more than just events.<\/p>\n<p>In November, I wrote about how I quit my job to start an event planning business. But I\u2019d like to shift focus to tell you about some of the challenges and opportunities becoming a business owner has generated, in my own personal experience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_than_events\"><\/span>More than events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re just starting out, want to get into event planning, and eventually own and operate your own business, you may be doing this entirely on your own. You might not have a business partner, help, or guidance. This means that a ton of additional responsibilities will fall on your shoulders. This isn\u2019t meant to scare you, though! Rather, I\u2019m trying to paint a realistic picture of what to consider before jumping into business ownership.<\/p>\n<p>Beyond planning events, you\u2019ll need to advertise and <a href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/01\/5-ways-promote-event-planning-business-holidays\/\" target=\"_blank\" rel=\"noopener noreferrer\">promote your organization<\/a>, so people know about you and the services you offer. As you promote your company, you\u2019ll need to create and foster new relationships in order to generate business for your company. This will allow you to win new business, and therefore, pay the bills.<\/p>\n<p>You\u2019ll need to handle the books and keep track of the accounting side of things, such as what you spend versus what you owe. In short: plan to be not only the event planner, but the salesperson, marketer, accountant, and more. You\u2019ll wear many hats, and will need to make the time and effort in <em>all <\/em>of these areas of business ownership in order to be successful.<\/p>\n<h3><em><strong>Pro tip: <\/strong>There are tons of small business resources available to the public that can assist you with your journey into entrepreneurship. Your locality may even have resources in your specific area, from mentor-ship\u00a0to <a href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/10\/starting-event-planning-business-may-need-financial-resources\/\" target=\"_blank\" rel=\"noopener noreferrer\">financial assistance<\/a> available to you. Get on Google and do some research!<\/em><\/h3>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18043\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-1.png\" alt=\"woman on cellphone, smiling, and staring at laptop in front of her\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Do_your_homework\"><\/span>Do your homework<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Make sure that you set yourself up for success.<\/h3>\n<p>If you can, establish your <a href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/06\/choosing-a-name-for-your-event-planning-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">business name<\/a>, logo, website, and legal business with the state or government. Also, ensure that you set up your business\u2019s bank account before breaking off on your own. It\u2019s better to have everything already prepared and ready for launch <em>before<\/em> you officially open your business. This way, you can spend your precious time effectively running it, and <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/\" target=\"_blank\" rel=\"noopener noreferrer\">promoting your business<\/a> while executing client events.<\/p>\n<h3>Look at the competitive landscape.<\/h3>\n<p>What are other event planners in your local area focused on? Perhaps the majority of them are wedding planners, while <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/12\/the-difference-between-event-planning-and-event-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">you focus on corporate conferences<\/a>. What makes <em>you<\/em> different? How can you stand out from the rest of the competition? Highlighting your unique abilities and experiences on your website, social media, contracts, services, and in your portfolio will make you stand out in a niche that\u2019s not already over-saturated with competition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Be_realistic\"><\/span>Be realistic<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ambition is a great quality, and an asset for any good business owner to bear! But becoming a business owner also requires blunt honesty with yourself. You need to have realistic expectations.<\/p>\n<p>For example, be realistic with your financial projections when you\u2019re first starting out. Many entrepreneurs struggle to pay the bills, namely during that initial stage when you\u2019re building a business and waiting for payments to arrive. In order to survive, cash flow is vital for your event planning business, so set realistic goals that you know you can achieve.<\/p>\n<p>Know that it\u2019s okay to work multiple jobs while building your business. For example, before I quit my full-time job, I was working roughly <em>four<\/em> jobs in order to make ends meet and save money for the event planning business I planned to start.<\/p>\n<p>I also waited until I had a handful of consistent clients already under my belt, because this meant there would be consistent cash flow. I made sure to secure this step before taking the leap. That way, I wouldn\u2019t have to stress about making ends meet.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18045\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2.png\" alt=\"female event planner wearing red dress and hands-free headset at outdoor event\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Manage_your_time\"><\/span>Manage your time<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Time management is an essential part of successfully operating your own business. If you\u2019re lucky enough to have more work flowing in than you can handle, be careful <a href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/03\/top-tips-stress-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">not to overbook yourself<\/a>. There are only so many hours in the day! Delivering quality work in a timely manner is crucial to keeping your current roster of customers, as well as potentially renewing business in the future with clients who already enjoy working with you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Acknowledge_your_weaknesses\"><\/span>Acknowledge your weaknesses<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If someone approaches you, and your area of expertise does not align with what they\u2019re looking for, it\u2019s okay to say no. I\u2019m all about taking on new challenges, but be cautious and careful \u2013 you don\u2019t want to bite off more than you can chew! You need to be able to confidently execute any and all business you have agreed to do.<\/p>\n<p>If you\u2019re going into something blindly, it could be more time-consuming and costlier than you had anticipated. Because your time and effort is so precious and limited, don\u2019t risk business ownership against something you may not be equipped to handle. Furthermore, you don\u2019t want to damage your reputation to potential clients by over-promising and then delivering poor results.<\/p>\n<p>What are you capable of doing exceptionally well? Where do your event planning skills shine? Focus on, emphasize, and sell <em>those<\/em> skills when trying to win new business.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18046\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3.png\" alt=\"female corporate planner happily shaking hand of new business client \" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conquer_your_fears\"><\/span>Conquer your fears<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t expect to have a large Rolodex of customers right off the bat. <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/02\/how-to-get-experience-become-a-corporate-event-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">It takes time<\/a> to build trust, rapport, and klout for your business. But don\u2019t let this scare you away! Fear is your worst enemy, so believe in yourself and what you\u2019re capable of achieving!<\/p>\n<p>As a business owner, <em>you<\/em> are the visionary. Sometimes, you\u2019ll have to deal with the unknown. At times, you may need to make tough decisions. But don\u2019t let criticism and self-doubt control you. Believe in yourself, because if you don\u2019t, then no one will.<\/p>\n<p>Business ownership is an opportunity to tackle both a dream and a challenge. It\u2019s the chance to prove to yourself that you are capable of achieving great things. I sincerely hope this encourages you to tackle the challenge of business ownership in a responsible and realistic way.<\/p>\n<p>Do you already own your own business? If so, what challenges have <em>you<\/em> faced? Let us know in the comments!<\/p>\n<h3 style=\"text-align: center;\">Interested in working in the world of event management? Enroll in <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">QC\u2019s leading Corporate Event Planning course<\/a>, and get started today!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Alyssa Perna has over a decade of event operations experience for leading multinational business-to-business conferences, festivals and trade shows, press conferences, large-scale fundraisers, complex social events, and more. She is the founder of Experience Events, the Managing Director of Ingenuity Cleveland. She is also the lead instructor (and tutor!) of the Corporate Event Planning course [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18551,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,9,21,11],"tags":[],"ppma_author":[342],"class_list":["post-18040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-from-the-experts","category-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How I Quit My Job to Start an Event Planning Business: Part 2 - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Wondering how to get into event planning and starting your own business? Read Part 2 of QC instructor and corporate planner, Alyssa Perna&#039;s, own journey!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How I Quit My Job to Start an Event Planning Business: Part 2\" \/>\n<meta property=\"og:description\" content=\"Wondering how to get into event planning and starting your own business? Read Part 2 of QC instructor and corporate planner, Alyssa Perna&#039;s, own journey!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-14T12:00:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-28.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Cavanagh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Cavanagh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two\",\"name\":\"How I Quit My Job to Start an Event Planning Business: Part 2 - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/how-i-quit-my-job-to-start-an-event-planning-business-part-two#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/01\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-28.png\",\"datePublished\":\"2020-01-14T12:00:31+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/38b0a9c867412ac1a627821eebb1d192\"},\"description\":\"Wondering how to get into event planning and starting your own business? 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