{"id":18155,"date":"2020-02-06T07:00:58","date_gmt":"2020-02-06T12:00:58","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=18155"},"modified":"2020-02-06T07:00:58","modified_gmt":"2020-02-06T12:00:58","slug":"how-to-wow-businesses-with-your-corporate-event-portfolio","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio","title":{"rendered":"How to Wow Businesses with Your Corporate Event Portfolio"},"content":{"rendered":"<p><em>Alyssa Perna has over a decade of event operations experience for leading multinational business-to-business conferences, festivals and trade shows, press conferences, large-scale fundraisers, complex social events, and more. She is the founder of Experience Events, and the Managing Director of Ingenuity Cleveland. She\u2019s also the lead instructor (and tutor!) of the <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">event management course<\/a> at QC Event School.<\/em><\/p>\n<p>We all know the old saying: \u201cA picture is worth a thousand words.\u201d In an aesthetically-driven industry, having photographs of the events you\u2019ve organized is an important part of your corporate event portfolio. But equally as important is both the strength of your experience, and what you can offer to the potential customer.<\/p>\n<p>Let\u2019s explore the best ways for you to WOW potential new clients with your corporate event portfolio!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-35.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18161\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-35.png\" alt=\"Audience Applauding Speaker At Business Conference\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-35.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-35-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\/#Content\" >Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\/#Photos\" >Photos<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\/#Reviews\" >Reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\/#What_else\" >What else?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\/#In_conclusion\" >In conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Content\"><\/span>Content<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Having an <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/12\/3-solid-event-portfolio-examples-to-look-up-to\/\" target=\"_blank\" rel=\"noopener noreferrer\">event planning portfolio<\/a> is one of the most important aspects for professional growth. Experience is everything, and it all starts with the content. What you write, as well as how you represent yourself both online and on marketing materials, reflects the quality of service you offer. This applies to when you\u2019re <a href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/could-you-ace-an-event-planner-interview\/\" target=\"_blank\" rel=\"noopener noreferrer\">applying for a job<\/a>, as well as when you\u2019re trying to win new business for your own company.<\/p>\n<p>Regardless of whether you have a dedicated website or merely a simple (yet effective) LinkedIn page, your event industry experience should be clear, consistent, and unique.<\/p>\n<p>Setting yourself apart from the competition is also important! For example, take a look at my own company, <em><a href=\"http:\/\/www.experiencevents.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Experience Events<\/a><\/em>. Great focus was placed on providing full-service solutions. The fact that we offer this demonstrates to an interested party that we, as an organization, can handle it all. We\u2019re setting the precedent for any potential client that if they choose to work with us, they\u2019ll not only have a planner for their event, they\u2019ll also have these other services at their disposal:<\/p>\n<ul>\n<li>Event strategy and logistics<\/li>\n<li>Building <a href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/09\/personal-branding-business\/\">a brand<\/a><\/li>\n<li>Designing event websites, mobile apps, and registration systems<\/li>\n<li>Negotiating complex venue agreements<\/li>\n<li>Delivering marketing solutions<\/li>\n<li>And so much more!<\/li>\n<\/ul>\n<h3><em>Best practices<\/em><\/h3>\n<p>A few times a year, I update my company website, social media accounts, and personal profiles to ensure that the information there is up-to-date and consistent. I edit the content as needed so it always reflects timely, relevant, and important experience that will help progress my business.<\/p>\n<p>Think of it this way: for an in-person interview, we\u2019re told to \u201cdress for success\u201d. Your portfolio is like this, but on <em>paper<\/em>.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-32.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18158\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-32.png\" alt=\"Happy young woman smiling and using laptop while enjoying fresh coffee at desk in morning at work\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-32.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-32-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Photos\"><\/span>Photos<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Event industry success thrives on a wide range of impressive experience and images to support them. For example, <a href=\"https:\/\/davidtutera.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">let\u2019s take a look at the website<\/a> of the world-famous wedding planner, David Tutera. The focus of his site is transparent, making his brand immediately recognizable: high-end weddings and event design.<\/p>\n<p>He displays an impressive list of clients, from Elton John, to Prince Charles, to The White House, and more. The portfolio of images to support the work he\u2019s done are powerful; known for influencing planners interested in design and event\/wedding decor on a global level.<\/p>\n<p>From a more traditional event management perspective, take a look at some of the images produced by <em><a href=\"https:\/\/eventsolutions.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Event Solutions<\/a><\/em>. They\u2019ve done work for Amazon, Chase, Nike, Boeing, and other globally-recognized brands &#8211; and boy, do they have the photos to support it! In fact, these photos are highlighted directly on their homepage. Showcasing such an impressive resume right off the bat gives interested the client confidence in the company&#8217;s quality and experience.<\/p>\n<h3><em>Best practices<\/em><\/h3>\n<p>You should always gain permission from your clients before posting their logos and event photos on your website, even if you did most of the work. If you do NOT have permission to share photos from an event you\u2019ve planned or produced, you can instead consider creating a <em>marketing piece<\/em> that outlines your list of experience. This can then be provided, should a potential client request it.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-33.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18159\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-33.png\" alt=\"Audience listens to the lecturer at the conference hall\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-33.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-33-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reviews\"><\/span>Reviews<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Online reviews are the modern day way to check on a business\u2019s quality, efficiency, and the overall customer experience. Good <a href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/11\/handle-bad-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">or bad<\/a>, online reviews will shine light onto the quality of work provided by a company. Google and Facebook reviews are a direct gateway into real-life customer experiences.<\/p>\n<p>Take <a href=\"https:\/\/www.qceventplanning.com\/reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">QC Event School<\/a>, for example. With a consistent 5-star ratings from students and exceptional feedback, if I was a prospective student, I\u2019d feel confident taking event management courses at this school.<\/p>\n<p>Reviews from the company\u2019s employees can also be found on websites such as <a href=\"https:\/\/www.glassdoor.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Glassdoor<\/a> or <a href=\"https:\/\/ca.indeed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Indeed<\/a>. These add a whole other layer of depth into our understanding of a business, since it lets us see the real (and raw) internal culture and employee satisfaction. If employees leave bad reviews, this will reflect horribly on the company. But having <em>positive <\/em>online reviews will reassure those who may consider working with you in the future.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_else\"><\/span>What else?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Beyond content, photos, and reviews, follow these best practices to create the most robust corporate event portfolio:<\/p>\n<ul>\n<li><strong>Consistency in both look and feel<\/strong>: Keep your logo, color scheme, and business descriptions consistent with one another<\/li>\n<li><strong>Videos<\/strong>: Have video footage from an event? Post it online! Pro tip: the most fun and compelling videos are the ones that are time-lapsed, showing the event from the beginning stages to the finished product!<\/li>\n<li><strong>Social media handles<\/strong>: Include ALL of your business\u2019s <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/how-to-use-social-media-to-engage-corporate-event-attendees\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media<\/a> handles as an extension of your portfolio!<\/li>\n<li><strong>Certifications and awards<\/strong>: Take the <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">event management course<\/a> from QC Event School, and now have your corporate event planning certification? Don\u2019t forget to include that on your portfolio! Certifications and education like that are <em>extremely <\/em>impressive to potential clients.<\/li>\n<li><strong>Testimonials<\/strong>: gather reviews from satisfied customers and post them on your website!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-34.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18160\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-34.png\" alt=\"food catering at business event\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-34.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-34-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"In_conclusion\"><\/span>In conclusion:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a variety of components that should be included in a strong corporate event portfolio, with high-quality content and polished images to back it up. Your event brand and online presence should provide the reader with a sense of what you specialize, excel, and have the most experience in. You\u2019ll be giving them all the confidence in the world in working with you!<\/p>\n<h4 style=\"text-align: center;\"><strong>Did you know that event management courses can also help you <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/05\/how-to-maximize-your-meetings-with-event-management-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">maximize your business meetings<\/a>? Keep reading to find out how!<\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Alyssa Perna has over a decade of event operations experience for leading multinational business-to-business conferences, festivals and trade shows, press conferences, large-scale fundraisers, complex social events, and more. She is the founder of Experience Events, and the Managing Director of Ingenuity Cleveland. She\u2019s also the lead instructor (and tutor!) of the event management course at [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[342],"class_list":["post-18155","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Wow Businesses with Your Corporate Event Portfolio - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC tutor and professional planner, Alyssa Perna, discusses what to include in a solid corporate event portfolio, and how event management courses can help.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Wow Businesses with Your Corporate Event Portfolio\" \/>\n<meta property=\"og:description\" content=\"QC tutor and professional planner, Alyssa Perna, discusses what to include in a solid corporate event portfolio, and how event management courses can help.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-06T12:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-49.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Cavanagh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Cavanagh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-to-wow-businesses-with-your-corporate-event-portfolio\",\"name\":\"How to Wow Businesses with Your Corporate Event Portfolio - 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