{"id":18210,"date":"2020-02-20T07:00:46","date_gmt":"2020-02-20T12:00:46","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=18210"},"modified":"2020-02-20T07:00:46","modified_gmt":"2020-02-20T12:00:46","slug":"swag-that-your-corporate-event-attendees-do-and-dont-want","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want","title":{"rendered":"Swag That Your Corporate Event Attendees DO and DON\u2019T Want"},"content":{"rendered":"<p>Corporate event planning is often times a whole other experience, compared to organizing regular events and weddings. But just like at weddings, showers, birthday parties, etc., corporate events are regularly known for giving some sort of gift to the guests. In the world of <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/12\/the-difference-between-event-planning-and-event-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">event management<\/a>, these gifts are called \u201cswag\u201d.<\/p>\n<p>And just like with <a href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/4-wedding-favors-that-guests-do-not-want\/\" target=\"_blank\" rel=\"noopener noreferrer\">wedding favors<\/a>, there are practical gifts that guests will genuinely like, and there are the gifts that will make them scratch their heads and ask, \u201c<em>Why?<\/em>\u201d<\/p>\n<p>So if you\u2019re a corporate event planner, you may want to stop whatever you\u2019re doing and give this a read. You wouldn\u2019t want months of hard work to be soured by picking the wrong swag for your client\u2019s event attendees!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-51.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18213\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-51.png\" alt=\"Gift bags on the seats in the conference room, at the presentation.\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-51.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-51-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#DO_USB_Keyrings\" >DO: USB Keyrings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#DONT_Regular_keychains\" >DON\u2019T: Regular keychains<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#DO_Lightning_to_Headphone_Jack_Adapter\" >DO: Lightning to Headphone Jack Adapter<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#DONT_A_cheap_pair_of_headphones\" >DON\u2019T: A cheap pair of headphones<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#DO_Small_company-branded_items\" >DO: Small company-branded items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#DONT_Big_and_bulky_company-branded_items\" >DON\u2019T: Big and bulky company-branded items<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/#That_being_said%E2%80%A6\" >That being said\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"DO_USB_Keyrings\"><\/span>DO: USB Keyrings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Those in attendance of a corporate event are often times busy, hard-working professionals. It\u2019s probably not a far off guess that many of them have hectic schedules, crazy workloads, and more ambition and drive than they know what to do with. Especially when they\u2019re on the go, having a USB keyring can make certain things way more convenient and easy for them.<\/p>\n<p>This type of event swag is both practical <em>and <\/em>helpful to guests. Not only are they extremely likely to use it, but they also have the flexibility to use it for work, personal use, or both!<\/p>\n<p>Pro Tip: Be sure to purchase your USBs from reputable vendors and even then, spot-check a few to make sure they\u2019re free of any potentially harmful files, malware, etc.\u00a0 If you purchase from a reputable source, they\u2019re likely perfectly fine. But you don\u2019t want to risk your swag installing a virus that ruins a client\u2019s business!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_Regular_keychains\"><\/span>DON\u2019T: Regular keychains<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s one thing if there\u2019s something on the keychain (such as a USB) that the guest can and will realistically use. But if it\u2019s just a keychain for the sake of a keychain? Not only is that predictable, it\u2019s a bit lame. When most people think of corporate event swag, a keychain is quite literally the first thing to come to mind. It\u2019s a gift that doesn\u2019t require much effort, and it shows.<\/p>\n<p>Furthermore, most guests would never want something like that. Most keychains are often bulky, tacky, and do nothing but get in the way.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DO_Lightning_to_Headphone_Jack_Adapter\"><\/span>DO: Lightning to Headphone Jack Adapter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are going to be a lot of corporate event attendees who have the newest iPhone versions. The thing about these latest iPhones is that they don\u2019t have a regular headphone jack built into them. \u00a0A Lightning to 3.5mm Headphone Jack Adapter acts as the missing link, allowing you to plug any pair of headphones into your iPhone\u2019s charging port.<\/p>\n<p>This type of swag is not just convenient for guests; for many of them, it\u2019s legitimately needed. (I have an iPhone XS, and I needed to buy one.) And if they\u2019re not Apple customers? It\u2019s a quick, easy, and popular gift they can give to someone they know who <em>is <\/em>one!<\/p>\n<p>Pro Tip: If your swag is available at a booth for attendees to grab (as opposed to in an event bag that\u2019s prepared in advance), consider having Apple <em>and<\/em> Android versions of adapters. They\u2019ll be useful for a wider range of attendees!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-53.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18215\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-53.png\" alt=\"Diversity Group of People Meet up Party Concept\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-53.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-53-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_A_cheap_pair_of_headphones\"><\/span>DON\u2019T: A cheap pair of headphones<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You know those flimsy headphones you can get for free on a plane? The ones that either aren\u2019t working from the start, are completely silent on one side, or malfunction on you ten minutes into using them?<\/p>\n<p>Yeah, no one wants that as a gift for attending your client\u2019s event.<\/p>\n<p>Headphones can seem like great swag for corporate event attendees because, on paper, it checks off the 2 major components of any favorable guest gift:<\/p>\n<ol>\n<li><strong>The guest has a need for it<\/strong>. This means they\u2019ll be likely to actually use it, rather than throw it away.<\/li>\n<li><strong>The guests actually wants it. <\/strong>This means the gift in question needs to be at least <em>somewhat <\/em>relevant and\/or popular to the majority of the people at the event.<\/li>\n<\/ol>\n<p>The above would be true for headphones if it\u2019s a high quality pair. Unfortunately, when it comes to tech, higher quality often times means a bit of a higher price tag. So we completely understand that your client might not have a big enough <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/06\/stretch-budgets-and-shrink-guest-lists-with-a-certificate-in-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">budget<\/a> to warrant spending all that money on fancy headphones for that many people.<\/p>\n<p>But the alternative is a cheap gift that will either fail the guest way too quickly, or won\u2019t be well received from the start. If the guest already has headphones, they\u2019re likely of better quality. If they don\u2019t, they\u2019re probably going to want ones that are better quality for the long-run.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"DO_Small_company-branded_items\"><\/span>DO: Small company-branded items<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When it comes to corporate events, it\u2019s to be expected that <a href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/09\/personal-branding-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">the business\u2019s brand<\/a>\/logo will be monogrammed or labeled onto some of the swag! But there are ideal ways to do that, versus ways that should be avoided.<\/p>\n<p>If your client wants to provide branded swag to their event attendees, their best bet is to keep the item(s) smaller in size or relatively light in weight. Here are some examples of branded swag that are often put to good use, while remaining neutral enough that they can appeal to the majority of the crowd:<\/p>\n<ul>\n<li>Keychain bottle opener<\/li>\n<li>Pen\/pen set<\/li>\n<li>Luggage tags<\/li>\n<li>Clothing (such as t-shirts, hats, hoodies, or socks)<\/li>\n<li>Reusable travel mug<\/li>\n<li>Decorate pins<\/li>\n<li>Laptop stickers<\/li>\n<li>Phone cases<\/li>\n<li>Notebooks and pens<\/li>\n<\/ul>\n<p>If possible, try to find that nice balance between showing off the company logo, while not being too in-your-face about it. If it can be tasteful but subtle at the same time, it\u2019s more likely to be put to use. This is because it will pander to more people than if the swag is <em>too <\/em>personalized to just the company!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-52.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18214\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-52.png\" alt=\"Brightly colorful little party favors in the form of decorative gift boxes tied with bows on a table at a special event or reception\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-52.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-52-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"DONT_Big_and_bulky_company-branded_items\"><\/span>DON\u2019T: Big and bulky company-branded items<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In general, giving large and heavy swag at a corporate event is a poor idea to begin with. The attendees are going to be walking around, often times for the majority of the night. If the attendees are travelling to your event from around the country or around the globe, they could also have trouble getting large bulky items home in their luggage.<\/p>\n<p>For example: absolutely NO ONE is going to want to have to carry around a paperweight throughout the event and then lug it home. Full stop.<\/p>\n<p><em>(But while we\u2019re on the topic, paperweights in general are typically lousy gifts. Do all of your client\u2019s guests live on top a very tall hill where it\u2019s always windy? Because if not, how many people need or use paperweights anymore?)<\/em><\/p>\n<p>What we\u2019re trying to say is that heavy swag that forces guests to inconveniently haul it around with them all night will either be ditched before the event is over, or it\u2019ll be met with more than a few grumbles. If that swag also happens to have a massive, glaring company logo ballooned across the majority of the item, the chances of it going to good use are only going down even more. A small, sophisticated branding is acceptable on event swag. But huge brandings are obnoxious.<\/p>\n<p>The swag may not even necessarily be a <em>bad <\/em>gift in and of itself \u2013 it\u2019s more so that it\u2019s an <em>inconvenient<\/em> gift for the guests. When a gift is inconvenient for the person receiving it, it can almost come across as being inconsiderate. We know that\u2019s not the vibe you or your client wants to give off!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"That_being_said%E2%80%A6\"><\/span>That being said\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We fully understand that the above list is by no means universal to everyone and their preferences. Some corporate event attendees may LOVE some of the things we\u2019ve discouraged above. If you, your client, or their guests like it, then that\u2019s really all that matters!<\/p>\n<p>While the above list is speaking broadly, you will come to <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/11\/the-7-questions-event-planners-should-ask-every-client\/\" target=\"_blank\" rel=\"noopener noreferrer\">know your client<\/a> and their company better than anyone. You will know the best way to get things done, so that your client\u2019s vision comes to life. At the end of the day, when it comes to <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/09\/become-corporate-event-planner-in-6-months-how\/\" target=\"_blank\" rel=\"noopener noreferrer\">corporate event planning<\/a> (and event\/wedding planning in general), trust your instinct! We believe in you.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-54.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18216\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-54.png\" alt=\"Happy multi-ethnic business team with thumbs up in the office\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-54.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-54-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Do YOU have any swag ideas that you feel are either good or bad, and want to add them to this list? Let us know in the comments! &#x1f642;<\/p>\n<h4 style=\"text-align: center;\">Want to have a professional career in corporate event planning? Enroll in <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">QC\u2019s leading event management course today<\/a> and get certified in 2020!<\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Corporate event planning is often times a whole other experience, compared to organizing regular events and weddings. But just like at weddings, showers, birthday parties, etc., corporate events are regularly known for giving some sort of gift to the guests. In the world of event management, these gifts are called \u201cswag\u201d. And just like with [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,11],"tags":[],"ppma_author":[342],"class_list":["post-18210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swag That Your Corporate Event Attendees DO and DON\u2019T Want - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"In the world of corporate event planning, &#039;swag&#039; (gifts) are a popular thing to provide the attendees. 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