{"id":18224,"date":"2020-02-25T07:00:12","date_gmt":"2020-02-25T12:00:12","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=18224"},"modified":"2020-02-25T07:00:12","modified_gmt":"2020-02-25T12:00:12","slug":"how-a-bad-business-name-can-hurt-your-event-planner-career","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career","title":{"rendered":"How a Bad Business Name Can Hurt Your Event Planner Career"},"content":{"rendered":"<p>What\u2019s in a name? Well, when it comes to your <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/event-and-wedding-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">event and wedding planner career<\/a>, your name often acts as the spokesperson of your entire business. When promoting yourself, it\u2019s one of the first things out of your mouth to introduce yourself. Online, your business name is what others will either first see or look for on social media and search engines. It\u2019s a direct part of your overall <a href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/09\/personal-branding-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">brand<\/a>, setting a first impression of you, your vision, and your services to potential clients.<\/p>\n<p>If well chosen, this name will add to the overall appeal of your business. But if you choose a bad business name, you may find that it actually<em> hurts<\/em> your event planner career \u2013 sometimes, to the point of no return. We know that\u2019s NOT what you want, so before you go naming your new business, you may want to take the following into consideration\u2026<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18226\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135.png\" alt=\"Business woman working in office with documents\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#What_makes_a_BAD_business_name\" >What makes a BAD business name?<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#1_Its_too_long_or_difficult_to_remember\" >1. It\u2019s too long or difficult to remember<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#2_Its_insensitive_andor_offensive\" >2. It\u2019s insensitive and\/or offensive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#3_It_doesnt_tell_your_audience_what_your_business_actually_does\" >3. It doesn\u2019t tell your audience what your business actually does<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#Why_bad_business_names_are_chosen\" >Why bad business names are chosen<\/a><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#Youre_trying_too_hard\" >You\u2019re trying too hard.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#Youre_overtired\" >You\u2019re overtired.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#You_still_dont_know_your_own_brand\" >You still don\u2019t know your own brand.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\/#Picking_a_GOOD_business_name\" >Picking a GOOD business name<\/a><\/li><\/ul><\/nav><\/div>\n<h1><span class=\"ez-toc-section\" id=\"What_makes_a_BAD_business_name\"><\/span>What makes a BAD business name?<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>When naming your event and wedding planner business, you\u2019re best off avoiding anything that falls into the following categories:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Its_too_long_or_difficult_to_remember\"><\/span>1. It\u2019s too long or difficult to remember<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Unless it\u2019s part of your overall game plan to intentionally give your business a clever (and relevant) <a href=\"https:\/\/www.mentalfloss.com\/article\/24636\/spell-it-out-16-abbreviated-company-names-explained\" target=\"_blank\" rel=\"noopener noreferrer\">acronym<\/a> to shorten its lengthy name, you may just want to scrap the whole thing altogether. You want a name for your event and wedding planner business that\u2019s catchy, unique, and to the point.<\/p>\n<p>It should be able to embody the nature of what you do\/offer, without <a href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/06\/getting-your-first-event-client\/\" target=\"_blank\" rel=\"noopener noreferrer\">a potential client<\/a> having to struggle just to say it. If the name doesn\u2019t have an easy flow or is difficult to pronounce, it\u2019s going to leave a bad taste in their mouth.<\/p>\n<p>Logically, business names that are too much of a struggle for customers to remember are going to be <em>forgotten<\/em>. How can you hope for your business and brand to have a lasting impression, if its very name can\u2019t achieve that?<\/p>\n<h3><em>Fun fact: the longest company name on record belongs to a Japanese business, where employees need to go as far as to <\/em><a href=\"https:\/\/www.facebook.com\/nhkworld\/videos\/421610818686764\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>learn a song<\/em><\/a><em> in order to remember the name of where they work. The entire business name is 137 characters long! <\/em><\/h3>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18229\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3.png\" alt=\"Party treats and items on table in room decorated with balloons\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-3-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Its_insensitive_andor_offensive\"><\/span>2. It\u2019s insensitive and\/or offensive<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a no-brainer. If your business name is in poor taste, you run the risk of alienating yourself from your clientele. An offensive business name can <a href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/01\/destroy-your-career-in-event-and-wedding-planning-in-5-easy-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">kill your event planner career<\/a> before it\u2019s even started!<\/p>\n<p>In today\u2019s day and age, we completely understand that there\u2019s an appeal to being risky in your naming process; maybe even a bit edgy. But there\u2019s a major difference between being inventive and fun, and just being rude.<\/p>\n<p>As a rule of thumb, stay away from adding any of these elements into your event planner business name (or branding, etc.):<\/p>\n<ul>\n<li>Anything gender-specific<\/li>\n<li>Anything racially or culturally specific (unless you are of that race\/culture, and are specifically targeting that race\/culture for your business in a positive way)<\/li>\n<li>Anything considered derogatory, intolerant, and\/or hate speech<\/li>\n<li>Anything involving foul language<\/li>\n<li>Anything evoking sexually explicit imagery and\/or connotations (unless that\u2019s your niche, and your business is specifically targeted towards an adult clientele)<\/li>\n<\/ul>\n<p>Any kind of client in need of the types of services you offer should be able to see your business name and think to themselves, \u201c<a href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/09\/clients-hire-wedding-planner-part-1\/\" target=\"_blank\" rel=\"noopener noreferrer\">They can help me<\/a> with my big day.\u201d You don\u2019t want them to see your business name and immediately get the feeling that they\u2019re somehow excluded from your services. In general, this would be a terrible business move.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_It_doesnt_tell_your_audience_what_your_business_actually_does\"><\/span>3. It doesn\u2019t tell your audience what your business actually does<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re just starting your wedding and event planner career, it\u2019s probably safe to say that you\u2019re not yet well known in the industry. If you already had a good amount of traction, and a sturdy clientele under your belt, then having a business name that\u2019s just <em>your <\/em>actual name could be fine, and not hurt your business.<\/p>\n<p>But when you\u2019re still <a href=\"https:\/\/www.qceventplanning.com\/blog\/2017\/08\/6-secret-ways-book-event-planner-jobs\/\" target=\"_blank\" rel=\"noopener noreferrer\">earning your stripes<\/a> in this field, simply naming your business after yourself isn\u2019t going to tell others anything about your services. Sure, it puts your name out there \u2013 but if people don\u2019t know who you are, how much weight can that actually have? Rather, your business name may need some sort of keyword in it, too. This will help tell potential clients what it is you actually <em>do<\/em>: event and\/or wedding planning.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18228\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2.png\" alt=\"Table number 5 decorated with pink and violet hydrangeas and served with sparkling glassware\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Not to mention, by having a popular buzz word in your business name, it\u2019ll have better results on search engines, such as Google. Think about it: if someone was looking for a wedding planner to help them organize their big day and decided to do a search for businesses in their local area, they\u2019re most likely to literally search for the words: \u2018wedding planner\u2019. If your wedding planning business has no words in its name that match wedding planner keywords, your business probably won\u2019t show up (or rank very high) in the search results.<\/p>\n<p>Obviously, adding in some variation of the word \u2018event\u2019 or \u2018wedding\u2019 to your name will help your business speak for itself. But don\u2019t feel limited to just those words! There are tons of other options you can utilize. It can be:<\/p>\n<ul>\n<li>A pun or play on words<\/li>\n<li>Related to another event planning services (e.g. catering, decorating, etc.)<\/li>\n<li>Common words that comes to mind when thinking of an event\/wedding, like \u2018celebration\u2019<\/li>\n<\/ul>\n<p>If you want to see some great examples of different event and wedding planning words you can use in your business name, take a look at <a href=\"https:\/\/enlighteningwords.com\/event-planning-business-names\/\" target=\"_blank\" rel=\"noopener noreferrer\">this list of 300+ potential ideas<\/a>!<\/p>\n<h1><span class=\"ez-toc-section\" id=\"Why_bad_business_names_are_chosen\"><\/span>Why bad business names are chosen<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>We can think of plenty of reasons why you might unknowingly choose a bad name for your event planner business, but typically, it tends to be because of one (or more) of the following factors:<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youre_trying_too_hard\"><\/span>You\u2019re trying too hard.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This isn\u2019t necessary a <em>bad <\/em>thing, because if you\u2019re trying that hard to come up with a good business name, it means you care. You WANT to <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/02\/market-event-planner-certification-right-way\/\" target=\"_blank\" rel=\"noopener noreferrer\">stand out from the crowd<\/a>, just as much as you want your event planner career to be successful. The downside is that you may become so focused on this that you lose sight of the bigger picture. In doing so, you may be more prone to committing some of the naming errors listed above.\u00a0 People who are willing to give you honest feedback (usually friends or family) can be your best defense in this case.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youre_overtired\"><\/span>You\u2019re overtired.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Maybe it\u2019s the middle of the night and you\u2019ve literally spent <em>all day <\/em>searching for available domain names. By that point, you\u2019re so tired and fed up that bad name ideas start to look like good ones. That\u2019s understandable. Still, when you feel like you\u2019re at your wit\u2019s end, that\u2019s the WORST time to make such a big decision. Rather, get some rest, give yourself some space, and come back to it later when you have a clear head again. You\u2019ll likely have a fresh perspective!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_still_dont_know_your_own_brand\"><\/span>You still don\u2019t know your own brand.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is a HUGE factor! If you don\u2019t yet know how you want your business to be seen and represented, it\u2019s going to be tough to figure out a good name to describe it. But if you\u2019ve taken the time to establish what you want your business to be about, and what you want <a href=\"https:\/\/www.qceventplanning.com\/blog\/2019\/10\/why-you-cant-get-your-wedding-planning-business-off-the-ground\/\" target=\"_blank\" rel=\"noopener noreferrer\">your branding<\/a> to be, it\u2019ll be much easier to then create a business name around <em>that<\/em>.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-1.png\"><img decoding=\"async\" class=\"alignnone size-full wp-image-18227\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-1.png\" alt=\"cropped shot of smiling cafe owner holding sign open\" \/><\/a><\/p>\n<h1><span class=\"ez-toc-section\" id=\"Picking_a_GOOD_business_name\"><\/span>Picking a GOOD business name<span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p>Now that you know what to avoid when it comes to name your business, you can focus on what needs to be done to pick the RIGHT one. <a href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/06\/choosing-a-name-for-your-event-planning-business\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click here<\/a> to read our breakdown on what makes a strong business name, as well as the legal steps you\u2019ll need to take to get it registered!<\/p>\n<p>With a good business name representing you and your brand, you\u2019ll be setting yourself up for a long and successful wedding and event planner career!<\/p>\n<h3 style=\"text-align: center;\">Want to take your event planner career to the next level? Here are <a href=\"https:\/\/www.qceventplanning.com\/blog\/2018\/12\/alyssa-perna-take-your-event-planning-career-to-the-next-level\/\" target=\"_blank\" rel=\"noopener noreferrer\">6 tips to get you started<\/a>!<\/h3>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s in a name? Well, when it comes to your event and wedding planner career, your name often acts as the spokesperson of your entire business. When promoting yourself, it\u2019s one of the first things out of your mouth to introduce yourself. Online, your business name is what others will either first see or look [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[342],"class_list":["post-18224","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How a Bad Business Name Can Hurt Your Event Planner Career - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC Event School discusses what makes a bad business name, why, and how it can negatively impact your wedding and event planner career.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a Bad Business Name Can Hurt Your Event Planner Career\" \/>\n<meta property=\"og:description\" content=\"QC Event School discusses what makes a bad business name, why, and how it can negatively impact your wedding and event planner career.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-25T12:00:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/02\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Cavanagh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Cavanagh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2020\/02\/how-a-bad-business-name-can-hurt-your-event-planner-career\",\"name\":\"How a Bad Business Name Can Hurt Your Event Planner Career - 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