{"id":18743,"date":"2020-08-06T09:15:21","date_gmt":"2020-08-06T14:15:21","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=18743"},"modified":"2020-08-06T09:15:21","modified_gmt":"2020-08-06T14:15:21","slug":"corporate-event-management-external-events","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/08\/corporate-event-management-external-events","title":{"rendered":"Corporate Event Management: External Events"},"content":{"rendered":"<p>Your online <a href=\"\/blog\/2019\/12\/the-difference-between-event-planning-and-event-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">event management courses<\/a> will give you all the skills needed to launch a successful career as a corporate event planner! In particular, you\u2019ll learn all about organizing internal and external events. A profession in event management will contain a <em>lot <\/em>of different job responsibilities. But when it all boils down to it, most of what you do will be centered around these 2 types of functions.<\/p>\n<p>Earlier this week, we broke down <a href=\"\/blog\/2020\/08\/corporate-event-planning-internal-events\/\" target=\"_blank\" rel=\"noopener noreferrer\">internal events<\/a>: their characteristics, the difference between business vs. social internal events, and 3 examples of possible career paths available to you.<\/p>\n<p>In the second half of this two-part series, we\u2019re now going to switch gears and turn our focus to external events. In particular, we\u2019ll look at:<\/p>\n<ul>\n<li>What they are<\/li>\n<li>The 2 main types of external events, and<\/li>\n<li>The similarities they share with internal events<\/li>\n<\/ul>\n<p>We\u2019ll also reveal the #1 secret to becoming a true event management expert. Trust us, you\u2019re not going to want to miss that!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151320.573.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18745\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151320.573.png\" alt=\"\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151320.573.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151320.573-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/08\/corporate-event-management-external-events\/#What_are_%E2%80%98External_Events\" >What are \u2018External Events\u2019?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/08\/corporate-event-management-external-events\/#Types_of_External_Events\" >Types of External Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/08\/corporate-event-management-external-events\/#Similarities_Between_Internal_and_External_Events\" >Similarities Between Internal and External Events<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/08\/corporate-event-management-external-events\/#The_Secret_to_Becoming_an_Event_Management_Expert\" >The Secret to Becoming an Event Management Expert<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_%E2%80%98External_Events\"><\/span>What are \u2018External Events\u2019?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you recall, internal events are functions that take place within a business itself. With internal events, your client is typically either the business itself, or a private client of that business. Importantly, they\u2019re not events held for the general public, or for other companies <em>outside <\/em>of your client\u2019s business.<\/p>\n<p>That\u2019s because this territory is reserved for external events!<\/p>\n<p>The goal of an external event is to enhance the company\u2019s overall image and increase revenue. External events raise awareness of the company, its brand, its products, and its vision. With the help of your client, you\u2019ll determine each event\u2019s target audience. While your client will have a set budget, you can help <em>increase <\/em>it by gaining the <a href=\"\/blog\/2020\/05\/get-sponsorships-for-festivals-and-live-events-with-these-4-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">financial support of sponsors<\/a> who are willing to participate in your event.<\/p>\n<p>Increased <a href=\"\/blog\/2020\/03\/5-steps-to-planning-a-successful-virtual-conference\/\" target=\"_blank\" rel=\"noopener noreferrer\">social media, advertising, and promotion<\/a> will be required in order to increase the event\u2019s visibility. Securing relevant brand ambassadors and\/or influencers to promote and present at the event can help assist with this.<\/p>\n<p>When you put together an external event, you\u2019re aim is to showcase that business in the best possible light!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Types_of_External_Events\"><\/span>Types of External Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s easiest to break down external events into 2 categories:<\/p>\n<ol>\n<li><strong>Business-to-Business events<\/strong>, and<\/li>\n<li><strong>Business-to-Consumer events<\/strong><\/li>\n<\/ol>\n<h3><strong>Business-to-Business (B2B) Events<\/strong><\/h3>\n<p>Here, your client\u2019s customer will likely be a supplier, a business partner, a distributor, or a business customer. When you think of a B2B corporate event, you probably think of a professional conference. While this is one type of B2B event, there are many others!<\/p>\n<p>Let\u2019s just say that your client\u2019s company produces an indie line of <a href=\"https:\/\/www.qcmakeupacademy.com\/2020\/02\/8-eco-friendly-makeup-swaps-that-will-make-you-and-the-earth-happy\/\" target=\"_blank\" rel=\"noopener noreferrer\">organic cosmetic products<\/a>. As such, their customers would likely be other relevant businesses within the beauty industry. Perhaps these businesses are interested in purchasing products directly from this organic line. Others may employ professional <a href=\"https:\/\/www.qcmakeupacademy.com\/your-makeup-career\/job-description-of-a-makeup-artist\/\" target=\"_blank\" rel=\"noopener noreferrer\">makeup artists<\/a>, and wish to buy the rights to use your client\u2019s products to use exclusively within their own company.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151250.043.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18746\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151250.043.png\" alt=\"\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151250.043.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151250.043-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>This is a perfect example of where a B2B event could be extremely effective and beneficial! They\u2019re relationship-driven; meant to cultivate long-term business partnerships. The planning involved in B2B events is typically more extensive and detail-oriented. Additionally, because long-term business relationships are considered especially financially valuable, they often require higher per person budgets.<\/p>\n<p>B2B events don\u2019t need to take place overly frequently, either. Once or twice a year may be all your client needs in order to initiate and maintain a healthy, loyal partnership with their business customers.<\/p>\n<h3><strong>Business-to-Consumer (B2C) Events<\/strong><\/h3>\n<p>B2C events, on the other hand, are held for the general public. Their interest in your client\u2019s product is personal, rather than professional.<\/p>\n<p>Let\u2019s go back to the example where your client\u2019s company produces organic makeup products. At a B2C event, your client\u2019s goal would be to raise awareness for their overall company and services. The intent would be for the public (the consumers) to see your client\u2019s company and products in an attractive light, so that they\u2019ll purchase the products for their own individual use.<\/p>\n<p>B2C events help build loyal customer bases. For this reason, this kind of event is <em>sales<\/em>-driven, rather than relationship-driven. They\u2019re also held more often; as frequently as once per month. While the per person budgets will be lower, <a href=\"\/blog\/2020\/02\/swag-that-your-corporate-event-attendees-do-and-dont-want\/\" target=\"_blank\" rel=\"noopener noreferrer\">added incentives<\/a> such as free products, company merchandise, giveaways, and coupons will often need to be factored in.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151459.329.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18747\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151459.329.png\" alt=\"\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151459.329.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151459.329-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Similarities_Between_Internal_and_External_Events\"><\/span>Similarities Between Internal and External Events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Though the they have their differences, internal and external events also share certain things in common. In particular, your <em>process <\/em>(as the corporate planner) will remain the same in many ways. For both types of events, you\u2019ll need to:<\/p>\n<ul>\n<li>Hold a client consultation to determine the concept, understand their goals and needs, etc.<\/li>\n<li>Work with your client\u2019s allotted budget<\/li>\n<li>If required, help your client set the budget<\/li>\n<li>Draw up and have all parties sign a <a href=\"\/blog\/2020\/04\/the-importance-of-a-well-written-event-contract-in-a-time-of-crisis\/\" target=\"_blank\" rel=\"noopener noreferrer\">well-written contract<\/a><\/li>\n<li>Research and secure <a href=\"\/blog\/2018\/07\/corporate-event-planning-course-sample-researching-venues\/\" target=\"_blank\" rel=\"noopener noreferrer\">a venue<\/a><\/li>\n<li>Determine the technology required for the event and acquire it<\/li>\n<li>Research and secure various vendors and suppliers (i.e. photographers, videographers, etc.)<\/li>\n<li>Understand your client\u2019s marketing strategies, and determine <a href=\"\/blog\/2018\/11\/overcoming-the-seven-deadly-sins-of-event-management-course\/\" target=\"_blank\" rel=\"noopener noreferrer\">the most effective ways<\/a> to advertise and promote the event<\/li>\n<li>Acquire volunteers to help run the event<\/li>\n<li>Secure the provision of food and drinks<\/li>\n<li>Establish the themes\/concepts for the event, in accordance with your client\u2019s company brand and vision<\/li>\n<li>Design the event and (if applicable) the <a href=\"\/blog\/2020\/04\/why-event-decor-training-is-essential-to-your-event-planning-career\/\" target=\"_blank\" rel=\"noopener noreferrer\">event decor<\/a><\/li>\n<li>Put together schedules and timelines for the event, and ensure they\u2019re adhered to (to the best of your ability)<\/li>\n<li>And so much more!<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151339.936.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-18748\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151339.936.png\" alt=\"\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151339.936.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/08\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-08-05T151339.936-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Secret_to_Becoming_an_Event_Management_Expert\"><\/span>The Secret to Becoming an Event Management Expert<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We know you\u2019ve been waiting with bated breath for this, and so, here it is. Are you ready?<\/p>\n<p>The single most effective way to becoming a <em>truly <\/em>successful corporate planner is: getting a proper education!<\/p>\n<p>As with any line of work, you can\u2019t expect to be able to do the job properly if you haven\u2019t been expertly trained. Any reputable planning school will offer event management courses. And if you happen to be concerned about in-person training, in light of the pandemic?<\/p>\n<p><a href=\"\/blog\/2018\/09\/become-corporate-event-planner-in-6-months-how\/\" target=\"_blank\" rel=\"noopener noreferrer\"><em>Online <\/em>event management courses<\/a> are an option, too! You can get an equally valuable educational experience, earn the certification you need to boost your resume and prepare you for <a href=\"\/blog\/2019\/02\/how-to-get-experience-become-a-corporate-event-planner\/\" target=\"_blank\" rel=\"noopener noreferrer\">the working world<\/a>, and do it all from the comfort of your own home!<\/p>\n<p>So, I guess the <em>real <\/em>question is: what are you waiting for?<\/p>\n<h3><strong>Did you know that QC Event School has an internationally-leading online <\/strong><a href=\"\/online-event-courses\/corporate-event-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Corporate Event Planning Course<\/strong><\/a><strong>? Enroll today and start booking clients in as little as 3-6 months! <\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Your online event management courses will give you all the skills needed to launch a successful career as a corporate event planner! In particular, you\u2019ll learn all about organizing internal and external events. A profession in event management will contain a lot of different job responsibilities. But when it all boils down to it, most [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":18749,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[45,11],"tags":[],"ppma_author":[342],"class_list":["post-18743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-event-planning","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Corporate Event Management: External Events - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"What are internal vs. external events? 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