{"id":19083,"date":"2020-11-24T07:00:31","date_gmt":"2020-11-24T12:00:31","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=19083"},"modified":"2020-11-24T07:00:31","modified_gmt":"2020-11-24T12:00:31","slug":"event-planner-salary-4-tips-for-pricing-your-services","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/11\/event-planner-salary-4-tips-for-pricing-your-services","title":{"rendered":"Event Planner Salary: 4 Tips for Pricing Your Services"},"content":{"rendered":"

Katherine Dionne is here to reveal how you can increase your event planner salary! A Student Ambassador of QC Event School, Katherine is currently enrolled in QC\u2019s Event and Wedding Planning<\/a>,\u00a0Event Decor<\/a>, and\u00a0Luxury Wedding & Event Planning<\/a> courses. She is also the proud owner and Director of Events at Je T\u2019aime Weddings & Events<\/a>.\u00a0<\/em><\/p>\n

If you’re a new or aspiring event planner, you’re probably at a loss on how to price your services appropriately. I know I sure was, back when I’d first started out. Believe it or not, there are negative consequences to pricing your services too low – and even too high.<\/p>\n

If you’re pricing your services too low, potential clients will begin to wonder why<\/em> your rates are so cheap. I’m sure you have heard the term, \u201cYou get what you pay for.\u201d Clients looking for an event planner will be of that same mindset. In their eyes, low prices equal a low quality of service. On the other end of the spectrum, if you are charging too much, clients will expect that same, high level of service and knowledge. Clients who put more money into their events will have very high expectations. (And as well they should!) So, you’d better be ready to perform at that level.<\/p>\n

Now, I’m sure you are wondering: where do I find that happy medium?<\/em> Well, I am happy to say that I’ve put together my top 4 tips on appropriately pricing out your services<\/a>, so that you can ultimately increase your event planner salary. Let’s dive on in!<\/p>\n

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Boosting Your Event Planner Salary: How to Price Your Services<\/h2>\n

1. Know Your Market<\/h3>\n

Market research was where I first started. If you want to boost your event planner salary and improve your bottom line, you first need to know what your competition<\/a> is doing. When I was trying to figure out what to charge for my services, this is what gave me the best idea of where to start. It also helped me determine what I wanted to include in my packages.<\/p>\n

I began by going to dozens of different event planners’ websites. I wanted to see which services they offered and how they were pricing them. The key here is to be as thorough as possible! While doing your research, get a feel for event planners that do luxury events, as well as average, low-end budget events. This will give you some great perspective on where to set your<\/em> prices. Plus, you’ll get a good idea of what your clients will expect from you when you send them a quote.<\/p>\n

2. Know Your Clientele<\/h3>\n

After you have done some market research, it’s time to decide who you want your clients to be. Are you looking for customers that have a higher budget? Or would you rather assist those with a more average-to-lower budget?<\/p>\n

Knowing your target audience is critical to your event planner salary – otherwise, you’ll be going into business blindly. This is never a good idea.<\/p>\n

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That being said, there’s no reason why you can’t start out one way and then gradually switch up your game plan. After all, your business model will be ever-changing. You could start out with the lower budget client, and then build your experience and knowledge to a level where you eventually feel confident targeting higher-end clientele. Either way, you’ll really need to think about who you’re promoting your business to<\/a>, and who your ideal client is.<\/p>\n

Unfortunately, “everyone” is not<\/em> the correct answer. As much as we would love for everyone to be our clients, it just doesn\u2019t work like that in real life. A good way to begin narrowing down your list is to think about what age group you are looking for, whether you’re interested in corporate or private clients, etc.<\/p>\n

3. Know Your Services<\/h3>\n

Your can’t begin earning an event planner salary if you don’t actually know which services you intend to offer clients. So, here are some questions to get you started:<\/p>\n