{"id":19160,"date":"2020-12-08T11:13:58","date_gmt":"2020-12-08T16:13:58","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=19160"},"modified":"2020-12-08T11:13:58","modified_gmt":"2020-12-08T16:13:58","slug":"keeping-your-event-planning-business-relevant-during-covid-19","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19","title":{"rendered":"Keeping Your Event Planning Business Relevant During COVID-19"},"content":{"rendered":"<p><em><a href=\"\/blog\/2020\/07\/industry-spotlight-mwai-yeboah\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mwai Yeboah<\/a> is the proud owner of the luxury wedding and event planning business, <a href=\"https:\/\/lovefrommwai.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Love, From Mwai<\/a>. With over 15 years of event planning experience, Mwai helps culinary enthusiasts, fashion admirers, and adventure seekers plan experience-focused weddings that exceed their dreams and leave their guests in absolute awe! In addition to the countless awards she has received over the years, she\u2019s also written and published <a href=\"https:\/\/www.amazon.com\/Chaos-Free-Bride-Be-Purse-Sized-Declarations-ebook\/dp\/B07FYSWC5T\" target=\"_blank\" rel=\"noopener noreferrer\">her own book<\/a> about wedding planning. Mwai is one of QC\u2019s leading tutors for the Event &amp; Wedding Planning, Luxury Wedding &amp; Event Planning, Event Decor, and Destination Wedding Planning courses.<\/em><\/p>\n<p>I probably don\u2019t need to tell you just how challenging or unprecedented this year has been. But if there\u2019s one thing event planning business owners know how to do, it\u2019s tackle a challenge with grace and strength. (Not to mention, the most thorough <a href=\"\/blog\/2014\/11\/stocking_event_planner_emergency_kit\/\" target=\"_blank\" rel=\"noopener noreferrer\">emergency kit<\/a> anyone has ever seen!) The best thing we can do to keep our businesses relevant and on-track is to do exactly as we would during any <em>other<\/em> challenge: find creative ways to turn an unexpected setback into a new opportunity.<\/p>\n<p>This will allow us to lay down the foundation to position ourselves for a stronger, even more successful future. Read on for some of my top tips for navigating this challenging time with intention. Together, we can all come out even stronger on the other side!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-99.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19165\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-99.png\" alt=\"woman operating event planning business from home, in organized office space\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-99.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-99-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\/#1_An_Organized_Business_House_Makes_for_an_Organized_Event_Planning_Business\" >1. An Organized Business House Makes for an Organized Event Planning Business.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\/#2_Develop_Systems_to_Elevate_Your_Client_Experience\" >2. Develop Systems to Elevate Your Client Experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\/#3_Publish_Relevant_Optimized_Blog_Content_to_Keep_Your_Event_Planning_Business_Brand_Top-of-Mind\" >3. Publish Relevant, Optimized Blog Content to Keep Your Event Planning Business Brand Top-of-Mind.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\/#4_Practice_Self-Care\" >4. Practice Self-Care.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\/#5_Elevate_Your_Event_Planning_Business_By_Taking_a_New_Course\" >5. Elevate Your Event Planning Business By Taking a New Course.<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_An_Organized_Business_House_Makes_for_an_Organized_Event_Planning_Business\"><\/span>1. An Organized Business <em>House<\/em> Makes for an Organized Event Planning Business.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The downtime COVID-19 has given us can be seen as a positive thing. If nothing else, it provides an ideal opportunity to get the administrative side of <a href=\"\/blog\/2020\/08\/4-reasons-why-you-should-start-an-event-planner-business-now\/\" target=\"_blank\" rel=\"noopener noreferrer\">your business<\/a> in order. Maximize this time to tackle all of the tasks you couldn\u2019t get to when wedding and booking seasons were at their busiest. Here are just a few suggestions:<\/p>\n<ul>\n<li>Sort through and file away all of that paperwork that\u2019s been sitting on your desk;<\/li>\n<li>Clean out both your physical <em>and<\/em> digital files;<\/li>\n<li>Get rid of items you no longer need;<\/li>\n<li>Attend to all of those lingering emails;<\/li>\n<li>Organize, clean, and elevate your office space so it feels more inspiring &#8211; and less distracting.<\/li>\n<\/ul>\n<p>Whatever you choose to do, use this time to build a solid administrative foundation for your event planning business. This way, when the world opens back up, you&#8217;ll be ready. The more organized you are at that time, the better prepared you\u2019ll be to jump right back into things without pause.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Develop_Systems_to_Elevate_Your_Client_Experience\"><\/span>2. Develop Systems to Elevate Your Client Experience.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The <a href=\"\/blog\/2017\/01\/wow-event-planning-clients-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">more exceptional<\/a> your client experience is, the more you can charge for your value as an industry expert. Not to mention, you&#8217;ll be even more successful if you ever decide to switch to a &#8216;quality-over-quantity&#8217; model in the future. (Pro tip? This type of model will be ideal for making up for some of the income you might have lost this year as a result of the pandemic.)<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-100.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19166\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-100.png\" alt=\"client retention plan broken down on post-it notes\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-100.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-100-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Use your newfound downtime to develop smart systems that will help create an even <em>more<\/em> streamlined process for future clients. Need some ideas? Here you go!<\/p>\n<ol>\n<li><strong>Create canned client emails for everything &#8211; from onboarding, to checking in on tasks<\/strong>.<\/li>\n<li><strong>Develop an FAQ webpage or PDF that answers all of those surefire questions couples tend to ask you during the planning process<\/strong>. Having this already available means you can spare <em>yourself<\/em> time. No longer will you need to respond back to emails individually. Instead, you&#8217;ll have a link or brochure to point them to!<\/li>\n<li><strong>Analyze areas of your business or services where things can be improved<\/strong>. Perhaps certain things have fallen through the cracks during previous weddings, or your client experience has been a little lackluster. This is a chance for you to get creative about elevated touch points or smart, systems-driven solutions that will increase your value.<\/li>\n<li><strong>Design and order branded stationery if you don\u2019t have it already<\/strong>. Sending your clients handwritten notes makes for an elevated, high-touch experience. Ultimately, this sort of touch works to increase your value in the eyes of discerning clientele. A couple great opportunities to send clients a handwritten note include welcoming them during onboarding, thanking them during offboarding, and\/or sending anniversary wishes to past clients.<\/li>\n<li><strong>Create a hidden page on your website that uses a contact form to collect <a href=\"\/blog\/2014\/11\/handle-bad-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">testimonials<\/a><\/strong>. That way, you don\u2019t have to collect them via email. Instead, you can simply share the webpage link with clients as part of your offboarding process. This will also allow you to ask them specific questions that encourage impactful testimonials! Your form fields can read things like:\n<ul>\n<li><em> \u201cWhat was your favorite part of the process?\u201d <\/em><\/li>\n<li><em>\u201cHow did we make planning your wedding seamless?\u201d <\/em><\/li>\n<li><em>\u201cWould you have been able to plan this event on your own or are you satisfied with your investment?\u201d<\/em><\/li>\n<li>Etc.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111051.454.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19167\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111051.454.png\" alt=\"woman working on blog on laptop for event planning business\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111051.454.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111051.454-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Publish_Relevant_Optimized_Blog_Content_to_Keep_Your_Event_Planning_Business_Brand_Top-of-Mind\"><\/span>3. Publish Relevant, Optimized Blog Content to Keep Your Event Planning Business Brand Top-of-Mind.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Wedding planners and event experts aren\u2019t the only ones with downtime right now. Our potential clients have idle time as well. This means they\u2019re spending more time browsing social media and searching the internet for wedding inspiration for their postponed celebration.<\/p>\n<p>Now is the perfect time to publish relevant, optimized content on your blog! Doing so will keep your event planning business top-of-mind with your audience. Think about things they\u2019re searching for right now, such as:<\/p>\n<ul>\n<li>\u201cCOVID-safe wedding\u201d<\/li>\n<li>\u201cMicrowedding inspiration\u201d<\/li>\n<li>\u201cWhen can we host a wedding again?\u201d<\/li>\n<li>\u201cIdeas for smaller weddings\u201d<\/li>\n<li>\u201cMicrowedding design\u201d<\/li>\n<\/ul>\n<p>Write posts around those key phrases. By targeting trending keywords and phrases, you&#8217;ll increase your chances of potential clients finding your blog posts through search engines (such as Google).<\/p>\n<h4>Pro Tip: Remember to close every blog post with a strong, clear call-to-action. For instance, ask them to start browsing real-wedding inspiration on your site and link to your portfolio page. Encourage them to learn more about how YOU can help them through this time by linking to your services page. You can also ask them to reach out, and then link to your contact page. Once you\u2019ve driven someone to your website through a blog post, the goal is then to <em>keep<\/em> them there or convert them into a client.<\/h4>\n<h2><span class=\"ez-toc-section\" id=\"4_Practice_Self-Care\"><\/span>4. Practice Self-Care.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your creativity is <em>vital<\/em>. It is what drives your ability to innovate, problem-solve, plan, and design incredible events. Keeping your creativity well nourished starts with <a href=\"\/blog\/2020\/04\/5-tips-for-supporting-your-mental-health-during-covid-19\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-care<\/a>. If you\u2019re burnt out, stressed, and constantly anxious, your creativity will likely suffer.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111141.211.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19168\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111141.211.png\" alt=\"self care\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111141.211.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111141.211-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Use your downtime to focus on the things you can control, rather than the ones you can\u2019t. Rest, recharge, and look for new, COVID-safe ways to do the things that inspire your creativity. You might not be able to go to the flower market, but you <em>can<\/em> take a walk around a new neighborhood and peek at gardens. You might not be able to attend parties, but you <em>can<\/em> throw a virtual party at home. Host a virtual get-together and try out a new creative cocktail, put together a pretty tablescape, etc.<\/p>\n<p>The most important part? You can do these things without any guilt! Resting is not \u201clazy\u201d or without purpose. It\u2019s an investment that will refuel and re-energize you and your event planning business!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Elevate_Your_Event_Planning_Business_By_Taking_a_New_Course\"><\/span>5. Elevate Your Event Planning Business By Taking a New Course.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Regardless of how experienced you are, or how many years you\u2019ve been in the field, continued education is <em>always <\/em>vital. I consider it to be one of the most important things wedding and event pros can invest in throughout their career!<\/p>\n<p>Now is the perfect time to take an <a href=\"\/online-event-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">online event planning course<\/a> to better equip your brand for when things get back to normal. It will keep your mind occupied, spark your creativity, and ultimately increase your value. Plus, you\u2019ll be surrounded by like-minded event experts (even if just virtually), which will do wonders for keeping you inspired!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111213.216.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19169\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111213.216.png\" alt=\"happy woman on laptop at home\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111213.216.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2020\/12\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2020-12-08T111213.216-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>I hope my tips are helpful, planners and pros! Remember: using your downtime intentionally is the <em>best<\/em> thing you can do to position yourself to come out stronger &#8211; and ready to plan even<em> more<\/em> incredible celebrations &#8211; on the other side of this storm.<\/p>\n<p>Xoxo,<\/p>\n<p>-Mwai<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mwai Yeboah is the proud owner of the luxury wedding and event planning business, Love, From Mwai. With over 15 years of event planning experience, Mwai helps culinary enthusiasts, fashion admirers, and adventure seekers plan experience-focused weddings that exceed their dreams and leave their guests in absolute awe! In addition to the countless awards she [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[363],"class_list":["post-19160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keeping Your Event Planning Business Relevant During COVID-19 - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Worried about your event planning business during COVID-19? Don&#039;t be! QC tutor, Mwai Yeboah, offers 5 tips to help you stay relevant during the pandemic!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keeping Your Event Planning Business Relevant During COVID-19\" \/>\n<meta property=\"og:description\" content=\"Worried about your event planning business during COVID-19? Don&#039;t be! 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