{"id":19436,"date":"2021-02-23T10:00:48","date_gmt":"2021-02-23T15:00:48","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=19436"},"modified":"2021-02-23T10:00:48","modified_gmt":"2021-02-23T15:00:48","slug":"how-i-grew-my-floral-design-career","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career","title":{"rendered":"How I Grew My Floral Design Career"},"content":{"rendered":"<p><em>Neena McConnell is a QC Event School graduate and Student Ambassador. The proud owner of\u00a0<a href=\"https:\/\/www.wallflowereventsanddesigns.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Wallflower Events &amp; Designs<\/a>, Neena specializes in event and wedding planning, event decor, floral design, and so much more! Connect with her directly in QC\u2019s\u00a0<a href=\"https:\/\/www.facebook.com\/groups\/QCEventSchoolVirtualClassroom\" target=\"_blank\" rel=\"noopener noreferrer\">Virtual Classroom<\/a>\u00a0on Facebook.\u00a0<\/em><\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095202.638.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19438\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095202.638.png\" alt=\"floral design expert, Neena McConnell, headshot\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095202.638.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095202.638-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\/#My_Journey_Into_Floral_Design\" >My Journey Into Floral Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\/#Growing_My_Career\" >Growing My Career<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\/#Marketing_My_Floral_Design_Services\" >Marketing My Floral Design Services<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\/#What_My_Floral_Design_Services_Look_Like_Now\" >What My Floral Design Services Look Like Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\/#Whats_on_the_Horizon\" >What&#8217;s on the Horizon<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"My_Journey_Into_Floral_Design\"><\/span>My Journey Into Floral Design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>My mom once told me that when I was a young girl, I always stopped to \u201csmell the flowers\u201d. To this day, I still make a habit of stopping to breathe in the beauty of my surroundings, especially anywhere flowers are present. When I was sixteen, I was unhappy with the part-time job I had. So, with my resume in-hand, I marched myself into a local grocery store and went straight to the flower department. At the time, I didn\u2019t know I was speaking with the manager. But I remember asking her so many questions about flowers and what it was like working in such a beautiful department.<\/p>\n<p>Her response was simple and to the point: \u201cWould you like to find out?\u201d<\/p>\n<p>A week later, I started working part-time in the flower department. My daily tasks that included sweeping floors, scrubbing buckets, taking phone orders, and providing basic customer service. I continued working in that shop for a couple years, before going on to run a different flower department. I did this while attending University.<\/p>\n<p>Flash forward ten years later. In 2018, my career really took off. \u00a0This, in large part, was because I decided to <a href=\"\/blog\/2020\/03\/maximize-your-time-at-home-by-getting-an-event-planning-certificate\/\" target=\"_blank\" rel=\"noopener noreferrer\">get professional training<\/a>. I wanted to become properly certified in both professional floral design <em>and<\/em> wedding and event planning.<\/p>\n<p>Floral design is such a great line of work to be in. Every day is different than the one before and you get to work with all sorts of clients. Seeing their vision come to life is arguably the best feeling in the world!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Growing_My_Career\"><\/span>Growing My Career<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I became a Professional Floral Designer for everyday arrangements, as well as for weddings and events. After that, I found a job in a boutique shop in my hometown. Again, I was starting from the ground up. But very quickly, I was given more responsibility. This included designing bouquets, centerpieces, and simple wedding work such as boutonnieres, corsages, and other flower wearables.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095806.633.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19441\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095806.633.png\" alt=\"florist working on bouquet in shop\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095806.633.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095806.633-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>At the time, I was open and honest with the owner of the boutique shop. I had personal and professional desires to own and operate my own business. It was important to me that she knew that. She agreed to show me the ins and outs of a floral shop and supported my dreams as if they were her own. While working at the flower boutique, I refrained from speaking to customers and co-workers about my desire to own my own business. I did this out of respect for the owner and the business she had built. In fact, it didn&#8217;t come up until my launch party, back in the spring of 2019. Of course, this was after I had left the shop, and was then introducing floral design as <a href=\"\/blog\/2020\/10\/my-event-planning-services-4-reasons-why-i-offer-floral-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">part of the services<\/a> included in my wedding and event planning business.<\/p>\n<p>My first client booking was an old family friend who took a chance on my business. I never mentioned that they were my first client &#8211; only that I was new to the industry and I appreciated their business. Although they were my first client, I kept it professional. After all, I knew what I was capable of! In the end, I proved my worth to them, as well as myself. I am also happy to say that I received several referrals from them. As a result, my business took off after that!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_My_Floral_Design_Services\"><\/span>Marketing My Floral Design Services<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Although word-of-mouth can take you a long way, I knew I had to market my business and get my name out there in the floral design industry. I began by getting involved in stylized shoots. There, I was lucky enough to meet some other wonderful wedding professionals. Then I took the time to visit every wedding venue in my area so I could formally introduce myself, visit the space, and hand out business cards. I also participated in social media giveaways, and constantly updated my Facebook and Instagram portfolios to build awareness of what my business had to offer.<\/p>\n<p>In my opinion, floral design and wedding\/event planning go hand-in-hand. I realized early on in my career that they naturally complement one another. Where there is a special event, there will likely be flowers. I completed two courses in basic floral design. I also enrolled with QC Event School and completed their <a href=\"\/online-event-courses\/event-and-wedding-planning\/\" target=\"_blank\" rel=\"noopener noreferrer\">Event &amp; Wedding Planning<\/a> and <a href=\"\/online-event-courses\/event-decor\/\" target=\"_blank\" rel=\"noopener noreferrer\">Event Decor<\/a> programs. With that professional training behind me, I was then able to create and bundle my services to best suit my clients&#8217; needs.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095908.907.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19442\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095908.907.png\" alt=\"floral designer selecting flowers with customer\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095908.907.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095908.907-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_My_Floral_Design_Services_Look_Like_Now\"><\/span>What My Floral Design Services Look Like Now<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Presently, my floral design services include monthly flower subscriptions, as well as floristry for weddings and special events. I also have a group of loyal clientele that I provide \u201ceveryday arrangements\u201d for. However, due to not always having flowers on stock, it\u2019s not a service I provide to the public at this time.<\/p>\n<p>Pricing can be tricky when first starting out in the business. My pricing structure is based on:<\/p>\n<ul>\n<li>The client\u2019s budget;<\/li>\n<li>Stem count;<\/li>\n<li>The vase or vessel used;<\/li>\n<li>The quality of the blooms;<\/li>\n<li>And some trial and error.<\/li>\n<\/ul>\n<p>I was taught to write out the price of each flower stem individually and build the design from there. But as you gain experience, you&#8217;ll learn how to tally everything up in your head (at least for basic arrangements). When providing floral design services for clients, my daily duties vary, since they include a little bit of everything. The most common of floral design duties include:<\/p>\n<ul>\n<li>Order taking;<\/li>\n<li>Ordering from suppliers;<\/li>\n<li>Cleaning and preparing each flower stem;<\/li>\n<li>Designing;<\/li>\n<li>Fulfilling the order;<\/li>\n<li>And securing pickup or delivery.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095958.991.png\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19443\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095958.991.png\" alt=\"floral designer working on bouquet arrangement\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095958.991.png 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-2021-02-23T095958.991-300x200.png 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whats_on_the_Horizon\"><\/span>What&#8217;s on the Horizon<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I&#8217;m currently enrolled in QC Event School\u2019s Floral Design Course and absolutely loving it! As a professional creative, I&#8217;m always looking for ways to refresh and improve my skills. QC\u2019s course has taught me some tips and tricks that I hadn\u2019t already learned in previous courses. In fact, if you&#8217;d like a sneak peek into what this course has to offer, you can always read my blog article wherein <a href=\"\/blog\/2021\/01\/qcs-floral-design-course-my-review-of-unit-a\/\" target=\"_blank\" rel=\"noopener noreferrer\">I review Unit A<\/a>.<\/p>\n<p>The point is, I&#8217;m truly looking forward to continuing my education in all things floral design! In the future, I hope to collaborate more with like-minded individuals in order to create bigger and bolder designs, as well as larger installations. I\u2019d also like to crush my goal of doubling my subscription numbers (halfway there!) and hopefully dabble in some pop-up weddings in more intimate settings.<\/p>\n<p>Thanks for taking the time to read and learn a little more about my career in floral design. If you have any questions, don&#8217;t hesitate to drop them in the comments below. And as always, I encourage all our readers to connect with me in QC\u2019s <a href=\"https:\/\/www.facebook.com\/groups\/QCEventSchoolVirtualClassroom\" target=\"_blank\" rel=\"noopener noreferrer\">Virtual Classroom on Facebook<\/a>. I hope to see you there!<\/p>\n<h3><strong>Ready to get started? Learn all about QC&#8217;s self-paced, online Floral Design Course <a href=\"\/online-event-courses\/floral-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>!<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Neena McConnell is a QC Event School graduate and Student Ambassador. The proud owner of\u00a0Wallflower Events &amp; Designs, Neena specializes in event and wedding planning, event decor, floral design, and so much more! Connect with her directly in QC\u2019s\u00a0Virtual Classroom\u00a0on Facebook.\u00a0 My Journey Into Floral Design My mom once told me that when I was [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":19440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[47,9,46],"tags":[],"ppma_author":[367],"class_list":["post-19436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-floral-design","category-from-the-experts","category-student-ambassador"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How I Grew My Floral Design Career - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC Event School&#039;s Student Ambassador, Neena McConnell, discusses her journey into professional floral design and the steps she took to elevate her career!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How I Grew My Floral Design Career\" \/>\n<meta property=\"og:description\" content=\"QC Event School&#039;s Student Ambassador, Neena McConnell, discusses her journey into professional floral design and the steps she took to elevate her career!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-23T15:00:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/02\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-69.png\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Neena McConnell\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Neena McConnell\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/02\/how-i-grew-my-floral-design-career\",\"name\":\"How I Grew My Floral Design Career - 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