{"id":19727,"date":"2021-06-01T05:00:23","date_gmt":"2021-06-01T10:00:23","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=19727"},"modified":"2021-06-01T05:00:23","modified_gmt":"2021-06-01T10:00:23","slug":"how-to-start-a-wedding-planning-business-5-things-to-invest-in","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2021\/06\/how-to-start-a-wedding-planning-business-5-things-to-invest-in","title":{"rendered":"How to Start a Wedding Planning Business: 5 Things to Invest In!"},"content":{"rendered":"<p><em>If you&#8217;re reading this article, it&#8217;s because you want to know how to start a wedding planning business of your very own. Well, you&#8217;ve come to the right place! Today, <a href=\"\/about-qc\/\" target=\"_blank\" rel=\"noopener\">QC Event School<\/a> tutor and industry expert, Mwai Yeboah, will break down 5 critical things to invest in as you begin your new career!<\/em><\/p>\n<p><em>With over 15 years of industry experience, Mwai is the proud owner of\u00a0<a href=\"https:\/\/lovefrommwai.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Love, From Mwai<\/a>. In addition to the countless awards she has received over the years, Mwai has also written and published\u00a0<a href=\"https:\/\/www.amazon.com\/Chaos-Free-Bride-Be-Purse-Sized-Declarations-ebook\/dp\/B07FYSWC5T\" target=\"_blank\" rel=\"noopener noreferrer\">her very own book<\/a>\u00a0about wedding planning.\u00a0<\/em><\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-24.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19728\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-24.jpg\" alt=\"How to start a wedding planning business article, June 1 2021, Mwai Yeboah headshot\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-24.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-24-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>As you complete your courses and begin to work your way out into the world of wedding planning, you&#8217;ll likely have <em>tons<\/em> of brand goals &#8211; but <em>not<\/em> a ton of income yet to make them happen. So, how can you start a wedding planning business on a budget? Which pieces of your brand are the most important ones to invest in, so you can begin building confidence with potential clients and booking paying couples?<\/p>\n<p>Let&#8217;s take a look at the top 5 places where I recommend investing your money as you first begin your exciting new career as a certified wedding planner!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/06\/how-to-start-a-wedding-planning-business-5-things-to-invest-in\/#How_to_Start_a_Wedding_Planning_Business_Where_to_Invest\" >How to Start a Wedding Planning Business: Where to Invest<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/06\/how-to-start-a-wedding-planning-business-5-things-to-invest-in\/#How_to_Start_a_Wedding_Planning_Business_Final_Thoughts\" >How to Start a Wedding Planning Business: Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start_a_Wedding_Planning_Business_Where_to_Invest\"><\/span>How to Start a Wedding Planning Business: Where to Invest<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>1. A Professional Website<\/h3>\n<p>This one is listed first for a reason. It goes without saying that, in today\u2019s digital word, <a href=\"\/blog\/2014\/09\/building-your-website-design\/\" target=\"_blank\" rel=\"noopener\">a great website<\/a> is <em>everything<\/em>. This is true for nearly every industry &#8211; but the look and functionality of your website are <em>especially<\/em> important in the world of wedding planning. Think about it: couples are seeking a beautiful, organized, seamless celebration. If they land on your website and it\u2019s anything BUT beautiful, organized, and seamless, they\u2019ll assume your work is the same way. As such, if you want to instill trust in your clients, your site needs to be pretty to look at <em>and<\/em> easy to navigate.<\/p>\n<p>Luckily, a great website no longer costs an extraordinary amount of money. If you\u2019re not yet ready to invest in custom web design, there are plenty of free and\/or affordable options at your disposal wherein you can build your website yourself. Personally, I recommend purchasing a <a href=\"https:\/\/showit.co\/\" target=\"_blank\" rel=\"noopener\">Showit template<\/a> or a <a href=\"https:\/\/www.squarespace.com\/templates\" target=\"_blank\" rel=\"noopener\">Squarespace template<\/a>. Both platforms are super user-friendly and have great online chat\/help options for when you\u2019re stuck.<\/p>\n<h4>2 Pro Tips to Keep in Mind!<\/h4>\n<p>First, one of the best ways you can build trust with a couple is by including your headshot on your website. Regardless of how camera-shy you may be, you absolutely <em>cannot<\/em> skip a good headshot on your website. It\u2019s a <em>must!<\/em><\/p>\n<p>Secondly, as you\u2019re writing out your website, remember to focus more on the <em>solution<\/em> you offer. Prioritize this over focusing solely on the <em>service<\/em> you offer. After all, the story on your website should be one that speaks to the frustrations, stresses, and worries your ideal client has &#8211; and then positions you as the expert who can solve them!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-25.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19731\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-25.jpg\" alt=\"Website design on a laptop screen\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-25.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-25-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h3>2. A Professional Brand<\/h3>\n<p>Your <a href=\"\/blog\/2014\/09\/personal-branding-business\/\" target=\"_blank\" rel=\"noopener\">brand<\/a> encompasses your logo, color palette, fonts, and imagery. In other industries, a new business owner\u00a0<em>might<\/em> be able to get away with not having a set color palette or professional-looking logo at first. But in the aesthetics-driven world of wedding planning, investing in a professional brand is an absolute must! This is because clients will associate the way your brand looks with your event-design capabilities.<\/p>\n<p>Keep in mind this is an <em>investment <\/em>in the truest sense of the word. While you\u2019re paying for it on the front-end, it&#8217;ll pay you back ten-fold in the long run by helping you look professional and polished. As a result, your brand will ultimately help you attract and book leads. But if you skip out on a professional brand, there\u2019s no telling how many potential clients may pass you by because they don\u2019t feel your brand aesthetic instills confidence.<\/p>\n<h4>2 Pro Tips to Keep in Mind!<\/h4>\n<p>Firstly, you don\u2019t have to spring for a completely custom option if you\u2019re not ready to make that investment yet! There are tons of design shops out there that offer pre-made brands and semi-custom logos to choose from. One of my favorites is <a href=\"https:\/\/shopsaffronavenue.com\/design-templates?utm_source=SemiCustomBlogPost&amp;utm_medium=Blog&amp;utm_campaign=SemiCustomBlogPost#process\" target=\"_blank\" rel=\"noopener\">Saffron Avenue<\/a>.<\/p>\n<p>Next, as part of your branding package, you might also want to include social media templates. This way, you have pretty, pre-designed templates that you can quickly customize for each post. It\u2019s a total time-saver, and it helps to ensure your Instagram grid is both cohesive and in-line with your overall brand aesthetic.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-26.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19733\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-26.jpg\" alt=\"logo design brand designer sketch graphic drawing creative creativity draw studying work tablet concept - stock image\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-26.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-26-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h3>3. A Brand Photoshoot<\/h3>\n<p>Imagery is <em>such<\/em> an important &#8211; and powerful &#8211; tool when it comes to attracting clients to your wedding planning business! As I mentioned before, you <em>definitely<\/em> need a professional headshot for your website, at the very least. It\u2019s key for building trust with leads who land on your site. But it&#8217;s also just as important to include photos of you:<\/p>\n<ul>\n<li>Working;<\/li>\n<li>Designing;<\/li>\n<li>Sketching;<\/li>\n<li>Drinking coffee, etc.<\/li>\n<\/ul>\n<p>These are all the kinds of images you&#8217;d capture as part of a \u201cbrand shoot\u201d. In addition to being super important, they can also be really fun &#8211; so get creative with it! You can then use these brand images throughout your website, as well as within any blogs you write and\/or on <a href=\"\/blog\/2020\/05\/5-ways-event-planning-pros-should-leverage-social-media-during-covid-19\/\" target=\"_blank\" rel=\"noopener\">social media<\/a>.<\/p>\n<h3>4. Online Business Tools<\/h3>\n<p>The right wedding planning business tools will keep you sane, systemized, organized, and on-track. They\u2019ll make your life<em> so<\/em> much easier and ensure you\u2019re running your business &#8211; rather than your business running <em>you<\/em>.<\/p>\n<p>Luckily, most business tools offer a monthly-fee option. So, you can pay in small monthly amounts, rather than paying a large annual fee all at once. Here are a few of the tasks I recommend having online tools for:<\/p>\n<ul>\n<li>An online wedding planning tool\/portal that both you and your clients can use<\/li>\n<li>Accounting and invoicing<\/li>\n<li>Contract sharing and signing<\/li>\n<li>Social media scheduling<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-27.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19734\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-27.jpg\" alt=\"Online support concept. Toolbox with tools on laptop. Sales tools online concept. 3d\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-27.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/05\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-27-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h3>5. Styled Stock Imagery<\/h3>\n<p>The final piece of the puzzle is styled stock imagery! When you\u2019re first starting your wedding planning business, you likely won\u2019t have tons of images of your\u00a0<em>own\u00a0<\/em>work to show off. Instead, you\u2019ll need some stunning, on-brand stock images to flesh out your website and social media channels. This helps ensure that \u201cnot having images\u201d is no excuse for not posting. After all, as a new wedding planner, you NEED to post regularly if you want to remain relevant and stay top-of-mind with your dream couples!<\/p>\n<p>To this day, I actually use styled stock imagery for a few of my brands. I love how it allows me to post consistently, without having to invest in multiple photoshoots. <a href=\"https:\/\/hautestock.co\" target=\"_blank\" rel=\"noopener\">Hautestock<\/a> is one of my personal favorite options for stunning stock photography that\u2019s wedding-industry friendly!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start_a_Wedding_Planning_Business_Final_Thoughts\"><\/span>How to Start a Wedding Planning Business: Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Remember: when you\u2019re first kicking off your career, you have to be willing to spend a little money to make money. The important thing is choosing high-impact, high-return places to spend, such as the 5 investment recommendations we just went over. With the right moves, you&#8217;ll start seeing returns on those investments right away!<\/p>\n<p>Here\u2019s to investing intentionally, attracting leads, booking your dream clients, and planning fabulous parties! I can\u2019t wait to see where this incredible industry takes you, aspiring planners!<\/p>\n<p>Xoxo,<\/p>\n<p>-Mwai<\/p>\n<h3><strong><a href=\"https:\/\/enroll.qceventplanning.com\/\" target=\"_blank\" rel=\"noopener\">Learn how to start a wedding planning business in as little as 3-6 months by getting professionally trained and internationally-certified with QC Event School!<\/a><\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re reading this article, it&#8217;s because you want to know how to start a wedding planning business of your very own. Well, you&#8217;ve come to the right place! Today, QC Event School tutor and industry expert, Mwai Yeboah, will break down 5 critical things to invest in as you begin your new career! With [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,9,6,11],"tags":[],"ppma_author":[363],"class_list":["post-19727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-from-the-experts","category-general-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Start a Wedding Planning Business: 5 Things to Invest In! - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Want to know how to start a wedding planning business? Mwai Yeboah reveals 5 things you should invest in as you begin your career!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/06\/how-to-start-a-wedding-planning-business-5-things-to-invest-in\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Start a Wedding Planning Business: 5 Things to Invest In!\" \/>\n<meta property=\"og:description\" content=\"Want to know how to start a wedding planning business? 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