{"id":19850,"date":"2021-07-06T07:00:32","date_gmt":"2021-07-06T12:00:32","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=19850"},"modified":"2021-07-06T07:00:32","modified_gmt":"2021-07-06T12:00:32","slug":"how-to-become-a-wedding-planner-developing-client-trust","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust","title":{"rendered":"How to Become a Wedding Planner: Developing Client Trust"},"content":{"rendered":"<p><em>Want to know how to become a wedding planner? One of the most important steps when building your career will be to establish trust between you and your clients! New to the industry and not sure how to do this? Luckily, <a href=\"\/about-qc\/\" target=\"_blank\" rel=\"noopener\">QC Event School<\/a> tutor, Mwai Yeboah, is here to help!<\/em><\/p>\n<p><em>With over 15 years of industry experience, Mwai is the proud owner of\u00a0<a href=\"https:\/\/lovefrommwai.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Love, From Mwai<\/a>. In addition to the countless awards she has received over the years, Mwai has also written and published\u00a0<a href=\"https:\/\/www.amazon.com\/Chaos-Free-Bride-Be-Purse-Sized-Declarations-ebook\/dp\/B07FYSWC5T\" target=\"_blank\" rel=\"noopener noreferrer\">her very own book<\/a>\u00a0about wedding planning.<\/em><\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-55.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19853\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-55.jpg\" alt=\"How to become a wedding planner article, July 06 2021, Mwai Yeboah headshot\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-55.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-55-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\/#New_to_the_Industry\" >New to the Industry?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\/#How_to_Become_a_Wedding_Planner_4_Tips_for_Developing_Client_Trust\" >How to Become a Wedding Planner: 4 Tips for Developing Client Trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\/#How_to_Become_a_Wedding_Planner_Final_Thoughts\" >How to Become a Wedding Planner: Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"New_to_the_Industry\"><\/span>New to the Industry?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While I\u2019ve been a <a href=\"\/blog\/2020\/07\/industry-spotlight-mwai-yeboah\/\" target=\"_blank\" rel=\"noopener\">luxury destination wedding planner<\/a> for two whole decades now (<em>shhh!<\/em>), I can still remember what it felt like to be a brand-new planner <em>so<\/em> clearly. Speaking from experience, one of the toughest parts of launching a wedding planning business is developing enough trust with potential clients to convince them to hire you. After all, when you\u2019re new to the industry, you don\u2019t exactly have the stunning events under your belt that you can show off like established planners do.<\/p>\n<p>So, how <em>can <\/em>you become a wedding planner and secure contracts when you don&#8217;t yet have a polished portfolio that demonstrates your skills?<\/p>\n<p>Not to worry, aspiring planners! Today, I\u2019m breaking down my top tips for establishing trust and instilling confidence when you\u2019re first starting out. Let\u2019s get to it&#8230;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Become_a_Wedding_Planner_4_Tips_for_Developing_Client_Trust\"><\/span>How to Become a Wedding Planner: 4 Tips for Developing Client Trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Tip #1: Collect testimonials wherever you can!<\/h3>\n<p>If you want to know how to become a wedding planner and build trust, there is nothing quite like the power of \u201csocial proof\u201d! When a potential client sees that someone just like them has hired you and was pleased, it\u2019s proven (yes, scientifically proven) they\u2019re more likely to hire you themselves. This is because we, as humans, are pack animals. We crave a sense of belonging &#8211; and the opinions of others play a <em>major<\/em> role in the decisions we make, whether we realize it or not.<\/p>\n<p>Collecting \u201csocial proof\u201d in the form of <a href=\"\/blog\/2020\/12\/keeping-your-event-planning-business-relevant-during-covid-19\/\" target=\"_blank\" rel=\"noopener\">testimonials<\/a>, then, and displaying that social proof front-and-center on your website and in your marketing materials is one of the best ways you can gain trust and build confidence when you\u2019re first starting out as a new wedding planner.<\/p>\n<h4>How to Get Testimonials<\/h4>\n<p>Okay, I know what you\u2019re thinking right about now: &#8220;Mwai, I don\u2019t have any clients yet! How in the world can I collect testimonials?&#8221;<\/p>\n<p>Stay with me for a second&#8230; There&#8217;s no steadfast rule that says testimonials can only come from<em> paying<\/em> clients. Now, this doesn\u2019t mean it\u2019s okay to bend the truth. For example, don&#8217;t have your best friend (whom you\u2019ve never planned a wedding for) write you a testimonial. But what you <em>can <\/em>do is get creative! Collect testimonials from unlikely places when you\u2019re first starting out. This could include:<\/p>\n<ul>\n<li>Family members whose events you\u2019ve planned or helped out with in the past<\/li>\n<li>Friends whose events you\u2019ve planned or helped out with in the past<\/li>\n<li><a href=\"\/blog\/2021\/01\/your-event-planning-career-5-vendors-to-network-with\/\" target=\"_blank\" rel=\"noopener\">Vendors or industry professionals<\/a> you\u2019ve worked with, interned for, shadowed, or assisted as part of your wedding planner education<\/li>\n<\/ul>\n<p>Once you <em>do<\/em> start securing paying clients, make sure you ask each person for a testimonial as your work comes to a close. Remember: testimonials are worth their weight in gold. One great review can be responsible for securing ten incredible clients down the road. So, don\u2019t hesitate to ask for them!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-56.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19858\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-56.jpg\" alt=\"Customer Experience Concept. Soft focus of Happy Client standing at the Wall, Smiling while using Smartphone. Surrounded by Positive Review in Speech Bubble and Social Network icons\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-56.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-56-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p><strong>Pro Tip<\/strong><\/p>\n<p>Asking for a testimonial can feel a bit awkward at first. However, you can incorporate \u201cthe ask\u201d into your off-boarding process. This way, it&#8217;ll feel a little more seamless. An easy way to do this is by including an unlinked page (i.e. one that doesn\u2019t show in the main navigation menu) on your website. From there, you can send this page to clients so they can fill it out.<\/p>\n<p>Set it up exactly as you would a contact form on your site, but with fields that read things like:<\/p>\n<ul>\n<li>\u201cWere you happy with my services?\u201d<\/li>\n<li>\u201cWhat aspect of our work together was most beneficial?\u201d<\/li>\n<li>\u201cHow did you feel about your wedding day?\u201d<\/li>\n<li>\u201cDid I deliver everything you were seeking?\u201d etc.<\/li>\n<\/ul>\n<p>Then share the link to that webpage with your clients, as part of your off-boarding email. It\u2019s much easier to ask clients to fill out a form that includes questions\/prompts, rather than asking them to write one from scratch. As a result, it&#8217;ll be much more likely that they&#8217;ll <a href=\"\/blog\/2014\/11\/handle-bad-reviews\/\" target=\"_blank\" rel=\"noopener\">provide you with a review<\/a>!<\/p>\n<h3>Tip #2: Invest in high-end stock imagery!<\/h3>\n<p>Let\u2019s face it: the wedding industry is aesthetics-focused. When couples are shopping for potential wedding planners, they want to see Instagram grids and websites that are nothing short of <em>stunning<\/em>. Moreover, they want to know that you have discerning taste that aligns with their own. This is because they need to feel confident that you can bring their vision to life in <em>impeccable<\/em> fashion.<\/p>\n<p>When discovering how to become a wedding planner, you won&#8217;t automatically have tons of pretty parties in your repertoire to show off. That&#8217;ll take time and experience. However, it\u2019s still incredibly important to ensure that your website, marketing materials, and social media channels are chock-full of beautiful, well-composed, and professional-quality images.<\/p>\n<p>One of the <em>best<\/em> investments you can make, then, is in high-end professional stock photography. A few of my favorite places to turn include <a href=\"https:\/\/www.sourcedco.com\" target=\"_blank\" rel=\"noopener\">Sourced Co.<\/a>,\u00a0<a href=\"https:\/\/hautestock.co\" target=\"_blank\" rel=\"noopener\">Haute Stock<\/a>, and <a href=\"https:\/\/www.shutterstock.com\/\" target=\"_blank\" rel=\"noopener\">Shutterstock<\/a>.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-57.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19859\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-57.jpg\" alt=\"Young student using laptop sitting at cafe table. blonde female student using portable laptop computer while work at the coursework. Girl watching movie online on portable pc and electronic earphones\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-57.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-57-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h3>Tip #3: Become a wedding planner and gain trust by blogging!<\/h3>\n<p><a href=\"\/blog\/2014\/08\/how-to-write-a-blog\/\" target=\"_blank\" rel=\"noopener\">Blogging<\/a> is a great way to stay top-of-mind with your ideal client. Plus, it&#8217;ll help you position yourself as an industry expert when you\u2019re a brand-new wedding planner! I highly recommend having at least 5-10 posts on your blog when you first launch your website. Then have another 5-10 articles ready to go in the pipeline. This way, you can publish and promote a new article every 1-2 weeks from there.<\/p>\n<p>Creating content for your blog helps you capture search-engine traffic. It also gives you something to share on social media (when you might not have many weddings to share), and instills confidence with potential clients who land on your site that you\u2019re a subject-matter expert in your field. Here are a few potential topics you can write about:<\/p>\n<ul>\n<li>10 Tasks a Wedding Planner Performs that You Had No Idea About<\/li>\n<li>5 Things to Know About Outdoor Weddings<\/li>\n<li>20 Items You\u2019ll Always Find in My Wedding Day Emergency Kit<\/li>\n<li>10 Must-Ask Questions When You\u2019re Shopping Wedding Venues<\/li>\n<li>My 3 Favorite Wedding Venues in [insert your location]<\/li>\n<li>10 Things Every Bride Needs to Know About the Wedding Planning Process<\/li>\n<li>5 Things You Can DIY for Your Wedding (and 5 Things to Leave to the Pros)<\/li>\n<li>10 Ways to Make Your Wedding Budget Stretch Further<\/li>\n<\/ul>\n<h3>Tip #4: Become a mood board expert!<\/h3>\n<p><a href=\"https:\/\/bridalmusings.com\/42488\/creating-moodboards-for-your-wedding-pocketful-of-dreams\/#:~:text=What%20Is%20A%20Mood%20Board,must%20have%20in%20your%20bouquet.\" target=\"_blank\" rel=\"noopener\">Mood boards<\/a> are a highly effective tool for communicating your vision and creating a cohesive event story. They\u2019re particularly important when you don\u2019t have other work under your belt to show off. You can create mood boards for clients, of course, but you can also use any downtime you have to create mood boards for <em>yourself<\/em>.<\/p>\n<p>Start by dreaming up an aesthetic, story, and\/or theme. From there, create a mood board to communicate it. Afterwards, share these mood boards on your social media channels, as hero images paired with blog posts, and on your website. This will help you begin to create a library of online content that&#8217;ll ultimately help you become a professional wedding planner and build trust with potential clients!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-58.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-19860\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-58.jpg\" alt=\"Airport woman on smart phone at gate waiting in terminal. Air travel concept with young casual business woman sitting with talking on the smartphone, carry-on hand luggage trolley.\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-58.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-In-Post-Event-Logo-Overlay-135x135-Medium-Quality-58-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Become_a_Wedding_Planner_Final_Thoughts\"><\/span>How to Become a Wedding Planner: Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>I can\u2019t wait for you to put these tips to good use as you work to become a wedding planner and establish a name for yourself in the industry! Remember: creating a portfolio of compelling content and building trust when you first start out comes down to getting creative and thinking outside of the box (something we planners tend to be pretty well-versed in). Here\u2019s to booking your dream clients in the near future!<\/p>\n<p>Xoxo,<\/p>\n<p>-Mwai<\/p>\n<h3><strong>Become a wedding planner in as little as 3-6 months by <a href=\"https:\/\/enroll.qceventplanning.com\/\" target=\"_blank\" rel=\"noopener\">enrolling with QC Event School today<\/a>!<\/strong><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Want to know how to become a wedding planner? One of the most important steps when building your career will be to establish trust between you and your clients! New to the industry and not sure how to do this? Luckily, QC Event School tutor, Mwai Yeboah, is here to help! With over 15 years [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,9,6,11],"tags":[],"ppma_author":[363],"class_list":["post-19850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-from-the-experts","category-general-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Become a Wedding Planner: Developing Client Trust - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC Event School tutor, Mwai Yeboah, discusses how to become a wedding planner and the importance of developing trust with your clients!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Become a Wedding Planner: Developing Client Trust\" \/>\n<meta property=\"og:description\" content=\"QC Event School tutor, Mwai Yeboah, discusses how to become a wedding planner and the importance of developing trust with your clients!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-06T12:00:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/07\/Copy-of-Event-Feature-Event-Logo-Overlay-100x100-Medium-Quality-15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mwai Yeboah\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mwai Yeboah\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/07\/how-to-become-a-wedding-planner-developing-client-trust\",\"name\":\"How to Become a Wedding Planner: Developing Client Trust - 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