{"id":20167,"date":"2021-12-17T07:29:48","date_gmt":"2021-12-17T12:29:48","guid":{"rendered":"https:\/\/www.qceventplanning.com\/blog\/?p=20167"},"modified":"2021-12-17T07:29:48","modified_gmt":"2021-12-17T12:29:48","slug":"how-to-get-clients-as-an-event-planner","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner","title":{"rendered":"How to Get Clients as an Event Planner"},"content":{"rendered":"<p>So, you\u2019ve decided to pursue your dreams of\u00a0<a href=\"\/blog\/2021\/09\/how-to-become-an-event-planner-the-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\">becoming a professional planner<\/a>. Congratulations! Now, one of the first things you might be wondering is how to get <em>clients\u00a0<\/em>as an event planner.<\/p>\n<p>No need to look any further, because you\u2019ve come to the right place!<\/p>\n<p>Today, we\u2019re going to break down 6 business-savvy ways for you to market yourself. In turn, this will help you find clients and get your career off the ground.<\/p>\n<p>So, let\u2019s get started!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#How_Do_You_Market_Yourself_as_an_Event_Planner\" >How Do You Market Yourself as an Event Planner?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#6_Ways_to_Get_Clients_as_an_Event_Planner\" >6 Ways to Get Clients as an Event Planner<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#1_Carve_out_a_niche_for_yourself_in_the_event_industry\" >1. Carve out a niche for yourself in the event industry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#2_Build_up_a_solid_portfolio_of_clients\" >2. Build up a solid portfolio of clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#3_Start_your_own_website\" >3. Start your own website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#4_Advertise_on_social_media\" >4. Advertise on social media<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#5_Build_up_a_local_buzz\" >5. Build up a local buzz<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\/#6_Network_with_nonprofits\" >6. Network with nonprofits<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Market_Yourself_as_an_Event_Planner\"><\/span>How Do You Market Yourself as an Event Planner?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re serious about pursuing this as a legitimate career, you\u2019re likely researching how to\u00a0<em>grow\u00a0<\/em>as an event planner. Furthermore, you\u2019re probably exploring the various opportunities at your disposal. The good news is that in today\u2019s day and age, there are all sorts of ways for you to get your name out there and gain exposure!<\/p>\n<p>Firstly, there\u2019s the tried-and-true method of word-of-mouth. For as far back as we can remember, referrals have been a staple networking strategy&#8230; and with good reason! If someone recommends your services to their personal connections, those people may then be more inclined to look into your event planning business and give you a try.<\/p>\n<p>Secondly, there\u2019s also the <em>online\u00a0<\/em>world to consider, too. We all live online nowadays, so a large portion of your marketing efforts will need to be tailored to the digital platform. Between business websites, paid advertisements, and social media platforms, there\u2019s a LOT of competition out there in the events industry!<\/p>\n<p>This means that if you want to stand out as an event planner and get noticed, you\u2019ll NEED to maximize your online presence and plan out your game plan wisely.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-1.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-20171\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-1.jpg\" alt=\"How to get clients as an event planner in-post image 1\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-1.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h3>The Stats Don&#8217;t Lie!<\/h3>\n<div class=\"wpb_text_column wpb_content_element \">\n<div class=\"wpb_wrapper\">\n<p><em>HubSpot\u2019s<\/em>\u00a0\u201c<a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">Ultimate List of Marketing Statistics for 2021<\/a>\u201d provides the following data which supports the efficacy of online marketing:<\/p>\n<\/div>\n<\/div>\n<div class=\"nectar-fancy-ul animated-in\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"1\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\">\n<ul>\n<li>\u201c70% of marketers are actively investing in content marketing. (HubSpot, 2020)\u201d<\/li>\n<li>\u201cAbout 64% of marketers actively invest time in search engine optimization (SEO). (HubSpot, 2020)\u201d<\/li>\n<li>\u201c51% of shoppers surveyed say they use Google to research a purchase they plan to make online. (Think with Google, 2019)\u201d<\/li>\n<li>\u201c59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from. (Think with Google, 2019)\u201d<\/li>\n<li>\u201c\u2018Where to buy\u2019 and \u2018near me\u2019 mobile queries have grown by over 200% in the past two years. (Think with Google, 2019)\u201d<\/li>\n<li>\u201c60% of smartphone users have contacted a business directly using the search results such as the \u2018click to call\u2019 option. (Think with Google, 2019)\u201d<\/li>\n<li>\u201cThere are 8 million active advertisers on Facebook, the vast majority of which are small and medium-sized businesses. (Facebook Insights, 2020)\u201d<\/li>\n<li>\u201cFacebook is the primary content distribution channel for marketers today. (HubSpot, 2020)\u201d<\/li>\n<li>\u201cAs of January 2021, Pinterest has 459 million global active users every month. (Pinterest, 2021)\u201d<\/li>\n<li>\u201cInstagram is the social channel with the second-highest ROI [return on investment] among marketers. (HubSpot, 2020)\u201d<\/li>\n<li>\u201cFacebook, Instagram, and Twitter lead the pack as the most common social media platforms used by marketers. (HubSpot, 2020)\u201d<\/li>\n<li>\u201cIncreased exposure is the most commonly cited advantage of using social media for marketing purposes among global industry professionals. (Statista, 2019)\u201d<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"6_Ways_to_Get_Clients_as_an_Event_Planner\"><\/span>6 Ways to Get Clients as an Event Planner<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, now that you better understand the need for proper marketing, let&#8217;s break down 6 possible ways you can attract new clients to your business!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Carve_out_a_niche_for_yourself_in_the_event_industry\"><\/span>1. Carve out a niche for yourself in the event industry<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Out of all the event planners in your area, why should prospective clients hire YOU? What makes you special? How do you stand out?<\/p>\n<p>In order to avoid getting lost in the crowd, you&#8217;re going to want to know how to answer these questions &#8211; and be confident about it!<\/p>\n<p>The best place to start is to iron out <a href=\"\/blog\/2014\/09\/personal-branding-business\/\" target=\"_blank\" rel=\"noopener\">your brand<\/a>. In a nutshell, your brand will be your business&#8217;s unique fingerprint; the personality and identity that only YOU have as an event planner. When building your brand, think about specific colors, emotions, messages, images, and\/or beliefs you&#8217;d like to be inherently tied to your business.<\/p>\n<p>After this step, it&#8217;ll be time to figure out whether or not you want to hone in on a particular niche (or more than one). While you don&#8217;t\u00a0<em>need\u00a0<\/em>to have a niche in order to have a successful career, it definitely WILL help you stand out as an event planner! After all, the whole idea behind a niche is to be able to offer clients something they can&#8217;t find anywhere else.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-2.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-20173\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-2.jpg\" alt=\"What Makes You Unique? written in a notebook\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-2.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>In <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2021\/01\/13\/why-finding-your-niche-is-key-to-your-business-success\/?sh=4081a4e57a16\" target=\"_blank\" rel=\"noopener\">an article written for <em>Forbes<\/em><\/a><em>,\u00a0<\/em>author Roger David says: &#8220;Finding your niche is about determining the focus of your business and then working to hone your skillset or product. This helps you refine your offerings and build the expertise that gives you the legs to withstand the test of time.&#8221;<\/p>\n<\/div>\n<p>Not sure how to go about finding your OWN niche?<\/p>\n<div class=\"nectar-fancy-ul animated-in\" data-list-icon=\"icon-salient-thin-line\" data-animation=\"true\" data-animation-delay=\"1\" data-color=\"accent-color\" data-spacing=\"default\" data-alignment=\"left\">\n<p>Here are some examples of niche services your event planning business can offer clients:<\/p>\n<ul>\n<li>Virtual and\/or hybrid planning<\/li>\n<li>Destination planning<\/li>\n<li>Luxury planning<\/li>\n<li>Party planning<\/li>\n<li>Strictly wedding planning, or strictly private event planning<\/li>\n<li>Corporate planning<\/li>\n<li>Funeral planning<\/li>\n<li>Milestone planning<\/li>\n<li>Engagement planning<\/li>\n<li>Floral design<\/li>\n<li>Event decor<\/li>\n<li>Promotional planning<\/li>\n<li>Festival and live event planning<\/li>\n<li>Travel and tourism<\/li>\n<li>And SO much more!<\/li>\n<\/ul>\n<p>Do any of these specialties particularly interest you? If so, you may have found your niche(s)!<\/p>\n<h4><em><strong>Did you know that QC Event School can get you professionally trained AND internationally-certified in all of the above areas of the event industry? It&#8217;s true! Learn more about our self-paced, online courses <a href=\"\/online-event-courses\/\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/strong><\/em><\/h4>\n<h2><span class=\"ez-toc-section\" id=\"2_Build_up_a_solid_portfolio_of_clients\"><\/span>2. Build up a solid portfolio of clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ahh, the old Catch-22&#8230; At the beginning of your career, you&#8217;ll need clients in order to gain real-world experience, build your portfolio, and gather positive testimonials. However, in order to get these clients, you&#8217;ll need&#8230; clients already under your belt?<\/p>\n<p>How does\u00a0<em>that\u00a0<\/em>work? If you need past clients in order to get <em>new\u00a0<\/em>clients, but you&#8217;re brand-new to the industry and don&#8217;t have prior clients yet, how exactly are you supposed to achieve the desired result?<\/p>\n<p>Don&#8217;t worry, there ARE options at your disposal!<\/p>\n<h3>Idea #1: Your Personal Network<\/h3>\n<p>Before you start trying to book legitimate, paying clients, turn first to your inner circle. Utilize the resources you already have by offering your event planning expertise to friends and family. This offers a pretty easy way (and often, with a lot less pressure on your shoulders) for you to dip your toes into the professional world of planning.<\/p>\n<h3>Idea #2: Stylized Photoshoots<\/h3>\n<p>Another possibility is to get involved in a <a href=\"\/blog\/2020\/05\/how-stylized-photoshoots-can-lead-to-event-planner-jobs\/\" target=\"_blank\" rel=\"noopener\">stylized photoshoot<\/a>. Do some research online for photographers, models, and other relevant vendors, such as:<\/p>\n<ul>\n<li>Pastry chefs and\/or cake artists<\/li>\n<li>Event decorators<\/li>\n<li>Floral designers<\/li>\n<li>Venues<\/li>\n<li>Stationery experts and\/or calligraphers<\/li>\n<li>Bridal gown retailers, etc.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-3.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-20177\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-3.jpg\" alt=\"How to get clients as an event planner in-post image, stylized bridal photoshoot\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-3.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-3-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>Once you find people to collaborate with, you can put your knowledge to use by organizing the photoshoot. Sure, you probably won&#8217;t get paid for this work. Chances are, no one participating will be. However, styled shoots are an excellent way for everyone involved to mutually benefit from the experience.<\/p>\n<p>For instance, in exchange for your planning service, you&#8217;ll likely get some high-quality photos from the shoot. In turn, you can then use these in your professional portfolio, on your website and social media channels, etc. Plus, everyone you worked with will now be people you can add to your network!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Start_your_own_website\"><\/span>3. Start your own website<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you want to get clients as an event planner, a professional business website will be critical. Without your own site, you\u2019ll be missing out on <em>so\u00a0<\/em>many booking opportunities. Plus, and I\u00a0<em>cannot<\/em> stress this enough, you&#8217;ll wind up coming across as unprofessional.<\/p>\n<p>You can always hire a professional website developer to create one for you, if your budget allows it. That said, if you don\u2019t have money for this, that\u2019s okay, too. There are all sorts of <a href=\"https:\/\/www.websitebuilderexpert.com\/website-builders\/free\/\" target=\"_blank\" rel=\"noopener\">free website builders<\/a>\/hosts out there that offer simple, user-friendly templates for you to work off of.<\/p>\n<p>One way or another, it\u2019s key that your website contains the following information:<\/p>\n<ul>\n<li>An \u201cAbout Me\u201d page where people can get to know you and your planning experience, certification(s), qualifications, etc.;<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>A full list of all planning (and other relevant) services you currently offer;<\/li>\n<li>Service rates, should you wish to disclose this information upfront;<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Testimonials\/reviews from past clients;<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Working links to your social media channels;<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Accurate contact information;<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Your professional portfolio;<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>An option for online booking.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"4_Advertise_on_social_media\"><\/span>4. Advertise on social media<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As we already established earlier, social media marketing will be one of your BEST friends! After all, literally\u00a0<em>everyone\u00a0<\/em>uses social media these days. It\u2019s undoubtedly\u00a0<a href=\"https:\/\/blog.hootsuite.com\/social-media-tips-for-small-business-owners\/\" target=\"_blank\" rel=\"noopener\">one of the single best\u00a0ways<\/a> to meet others in the industry and get clients as an event planner.<\/p>\n<p>Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest are all examples of extremely popular platforms that you can establish a solid presence on.<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-4.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-20179\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-4.jpg\" alt=\"Table set for wedding or another catered event dinner in pink color\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-4.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-in-post-image-4-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<p>When the time comes that you\u2019re ready to set up your social media accounts, keep these useful tips in mind:<\/p>\n<ul>\n<li>Your social media handles should be the same as your registered business name.<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Always link viewers back to your website (e.g. through your bio links, written content, etc.).<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>The aesthetic of your social media platforms (such as what you post, the colors you use, how you speak, etc.) should always reflect your brand.<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Post original content \u2013 and post on a regular basis.\n<ul>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i><em>Pro Tip<\/em>: If you\u2019re busy, you can utilize scheduling apps (e.g.\u00a0<a href=\"https:\/\/later.com\/\" target=\"_blank\" rel=\"noopener\">Later<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noopener\">Hootsuite<\/a>)\u00a0to post ahead of time and\/or in bulk.<\/li>\n<\/ul>\n<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Always be fresh and innovative in your posts. You don\u2019t want to be the same as all the other event planners out there. Otherwise, your channel(s) might be easily forgettable!<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Follow others in the industry that you\u2019d like to connect with, and regularly leave encouraging comments on their posts. Chances will be better that they\u2019ll then do the same with you!<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Whenever someone takes the time to engage with your posts and\/or send you a private message, make sure YOU take the time to acknowledge and reply to them.<\/li>\n<li><i class=\"icon-default-style icon-salient-thin-line accent-color\"><\/i>Use your social media channels as yet another way to showcase your portfolio and promote your business!<\/li>\n<li>Make sure to target your ideal clientele through your posts, paid advertising, etc.<\/li>\n<li>Also, don&#8217;t forget to showcase your niche (if you choose to have one).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"5_Build_up_a_local_buzz\"><\/span>5. Build up a local buzz<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Local markets have less competition than if you try to compete with other event planners on a\u00a0<em>global\u00a0<\/em>scale. So, start close to home!<\/p>\n<p>At the beginning of your career, put more focus into getting your name out there in your own city or town. For instance, you can advertise your business in local newspapers and other print media. You can also get to know other industry-related businesses in your area and see if they&#8217;d be willing to help give you some exposure (such as having one of your fliers in their office, giving your business a shout-out on social media, etc.).<\/p>\n<p>Furthermore, you can even create pop-up shops around town, get involved in local events, and have your business mentioned on the local radio station(s).<\/p>\n<p>When advertising online, start by keeping your target demographic local as well. For example, if you&#8217;re paying for an ad, tailor it so that it specifically gets shown only to people living in your city\/town. You can even take this one step further by targeting people within the specific age range your ideal client would be, as well as those who have interests in things relating to the event\/wedding industry.<\/p>\n<p>Our point is: make sure you walk before you try running. Biting off more than you can chew at the start of your career isn&#8217;t always the smartest choice. Instead, corner the market in your own area first.<\/p>\n<p><em>Then<\/em> you can move onto bigger aspirations and focus on taking the WORLD by storm!<\/p>\n<p><a href=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-last-in-post-image.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"448\" class=\"alignnone size-full wp-image-20183\" src=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-last-in-post-image.jpg\" alt=\"How to get clients as an event planner in-post image 5, support local businesses sign outdoors\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-last-in-post-image.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-last-in-post-image-300x200.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Network_with_nonprofits\"><\/span>6. Network with nonprofits<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are all sorts of wonderful charities and not-for-profits out there who represent a good cause, but don&#8217;t necessarily have the funds to hire a professional planner for their upcoming event. As a result, you&#8217;re provided with a great opportunity. You can assist them while gaining experience and expanding your professional network at the same time!<\/p>\n<p>Again, you probably won&#8217;t get financially compensated for this kind of work. But that&#8217;s okay! In the world of professional event planning, in-field experience can be just as beneficial as money &#8211; particularly at the start of your career.<\/p>\n<p><em>Can YOU think of other ways to get clients as an event planner? Let us know in the comments below!<\/em><\/p>\n<h3><strong>Attract even MORE clients by adding a professional, internationally-recognized event planning certification to your resume! <a href=\"https:\/\/enroll.qceventplanning.com\/\" target=\"_blank\" rel=\"noopener\">Enroll with QC Event School today<\/a> and graduate in as little as 3-6 months!<\/strong><\/h3>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>So, you\u2019ve decided to pursue your dreams of\u00a0becoming a professional planner. Congratulations! Now, one of the first things you might be wondering is how to get clients\u00a0as an event planner. No need to look any further, because you\u2019ve come to the right place! Today, we\u2019re going to break down 6 business-savvy ways for you to [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":20169,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[6,11],"tags":[90,91,92,93],"ppma_author":[342],"class_list":["post-20167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-tips","category-career","tag-how-event-planners-get-clients","tag-how-to-get-clients-as-an-event-planner","tag-how-to-grow-as-an-event-planner","tag-how-to-stand-out-as-an-event-planner"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Get Clients as an Event Planner - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Starting your new career in event planning? Here are some must-have tips on how to get clients as an event planner!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Get Clients as an Event Planner\" \/>\n<meta property=\"og:description\" content=\"Starting your new career in event planning? Here are some must-have tips on how to get clients as an event planner!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-17T12:29:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-Feature-Image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sarah Cavanagh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Cavanagh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner\",\"name\":\"How to Get Clients as an Event Planner - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2021\/12\/how-to-get-clients-as-an-event-planner#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2021\/12\/How-to-get-clients-as-an-event-planner-Feature-Image.jpg\",\"datePublished\":\"2021-12-17T12:29:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/38b0a9c867412ac1a627821eebb1d192\"},\"description\":\"Starting your new career in event planning? 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