{"id":2291,"date":"2014-11-07T07:30:03","date_gmt":"2014-11-07T12:30:03","guid":{"rendered":"https:\/\/www.qceventplanning.com\/?p=2291"},"modified":"2014-11-07T07:30:03","modified_gmt":"2014-11-07T12:30:03","slug":"beginners-guide-website-analytics","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2014\/11\/beginners-guide-website-analytics","title":{"rendered":"A Beginner’s Guide to Website Analytics"},"content":{"rendered":"

As a marketer, I live on Google Analytics. I\u2019m not ashamed of it! The tool is free and there\u2019s nothing better to help you focus your efforts and make the most out of limited time and resources.<\/p>\n

Now, if you\u2019re a business owner\u2026 you have a website, right? If not, please stop reading this post and instead read this one: Building your Website: What you Need to Know<\/a>.<\/p>\n

If you\u2019re still reading, that means you have a functioning website.<\/p>\n

Now\u2026 let me ask you:<\/b><\/H3><\/p>\n

Where do your website visitors come from?<\/p>\n

How much time do they actually spend on your site?<\/p>\n

What pages do they visit the most? Why?<\/p>\n

<\/span>Unable to answer these questions?<\/H2><\/p>\n

You\u2019re not the only one.<\/p>\n

In fact, you\u2019re probably asking yourself how you could possibly ever know what people are doing from the privacy of their computers!<\/p>\n

Allow me to rock your world.<\/p>\n

\n
\n

<\/span>What are Analytics?<\/H2><\/p>\n

When you use your website analytics (let\u2019s just assume you\u2019ll all be using Google Analytics), Google keeps track of a whole lot of information about your website visitors. Think about how you would change your marketing strategies if you knew this information about your visitors:<\/p>\n<\/div>\n

\n\"Web\n<\/div>\n<\/div>\n