{"id":299,"date":"2014-06-04T08:00:40","date_gmt":"2014-06-04T13:00:40","guid":{"rendered":"http:\/\/www.qceventplanning.com\/?p=299"},"modified":"2014-06-04T08:00:40","modified_gmt":"2014-06-04T13:00:40","slug":"business-advice-event-planners-part-4","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4","title":{"rendered":"Business Advice for Event Planners (Part 4)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4\/#Forging_Business_Relationships\" >Forging Business Relationships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4\/#Here_are_a_few_easy_offers_you_could_make_to_vendors\" >Here are a few easy offers you could make to vendors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4\/#How_to_get_noticed_by_Vendors\" >How to get noticed by Vendors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4\/#Whatever_your_method_remember_these_key_points_when_approaching_vendors\" >Whatever your method, remember these key points when approaching vendors:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4\/#So_what_are_you_waiting_for\" >So what are you waiting for?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Forging_Business_Relationships\"><\/span>Forging Business Relationships<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So your business is off the ground. You have a good reputation, an online presence, and have acquired a few clients.  Now\u2019s the time to think about partnering with vendors and venues to get greater discounts and traffic to your company.<\/p>\n<p>The more partnerships you can forge with vendors, the less you\u2019ll have to spend on traditional forms of advertising in the long run.<\/p>\n<p>Here\u2019s the catch: <em>You need to get the vendor\u2019s attention first!<\/em><\/p>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2014\/06\/Mutually-Beneficial-Arrangement.jpg\" alt=\"Mutually Beneficial Arrangements for Event Planning Business\" \/><\/p>\n<p>Before we discuss methods, let\u2019s turn the tables a little: Imagine you\u2019re running a successful, profitable, busy event planning business.  A caterer comes to you and says \u201cCould you give my clients a discount on your services?\u201d<\/p>\n<p>Your answer would probably be \u201cmaybe, but what will I get in return?\u201d<\/p>\n<p>Now imagine if that same caterer came to you and said \u201cI have 50 businesses who regularly come to me for catering services and I\u2019d love to recommend your planning services to them, could we form an mutually beneficial arrangement?\u201d<\/p>\n<p>Then your answer would likely be \u201cYOU BET!\u201d<\/p>\n<p>I think you can see where I\u2019m going.  It\u2019s all about your approach. If you\u2019re approaching a vendor looking for a hand out, you\u2019re most likely to encounter a closed door. Whereas if you come to them with an offer that benefits them, you\u2019ll have their attention.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Here_are_a_few_easy_offers_you_could_make_to_vendors\"><\/span>Here are a few easy offers you could make to vendors:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>\n<p>The simplest is a straight-up exchange: You recommend their business to your clients, and they do the same. But, you can go further.<\/p>\n<\/li>\n<li>\n<p>Feature their services as a preferred or executive vendor on your website and social media platforms.<\/p>\n<\/li>\n<li>\n<p>Offer to use and promote their services as part of your next staged event.<\/p>\n<\/li>\n<li>\n<p>Hold a contest or some other promotion for your clients, where you give away a gift card from this vendor.<\/p>\n<\/li>\n<li>\n<p>Arrange an exclusive arrangement whereby your company will ONLY use their services (be careful with this however\u2026 you wouldn\u2019t want to drive customers away by limiting their choices)<\/p>\n<\/li>\n<li>\n<p>Offer a referral program, where you pay the vendor for every customer they send your way. (Note, there can be some ethical controversy around this one. Make sure to do your research and only associate with highly trustworthy people if you go down this road.)<\/p>\n<\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"How_to_get_noticed_by_Vendors\"><\/span>How to get noticed by Vendors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So this is where the rubber hits the road.  How can you get a vendor\u2019s attention long enough to present your offer?<\/p>\n<h3>Use Social Media<\/h3>\n<p>Odds are whatever business you\u2019re targeting has a social media account.  Start off slowly by following them on their social media page and commenting on their posts. Engage in discussions with their followers and offer your opinions where appropriate. This will help you learn about the company\u2019s values and you might just get noticed by the business owners, too.  If they do notice your participation, they may remember you when you come to them with an offer, and will be more receptive at that point.<\/p>\n<h3>Have a face-to-face meeting<\/h3>\n<p>There\u2019s nothing like a direct meeting with the owner of a company.  A face-to-face meeting will allow you to observe their reaction to your proposal first-hand and modify your offer to suit their specific preferences or needs. You can either call the business first and arrange a meeting, or just drop by.  Calling first is a more professional approach, while dropping by has more chance of succeeding in securing a meeting. You can try both and see what works best for you.<\/p>\n<h3>Emails and phone calls<\/h3>\n<p><img decoding=\"async\" alt=\"Pick up That Phone\" src=\"\/wp-content\/uploads\/2014\/06\/Pick-up-That-Phone.jpg\"><\/p>\n<p>Unless you\u2019re dealing with a bigger corporation, I\u2019d stay away from emails for this type of venture.  Just think about the amount of junkmail you receive every day as a small business: your carefully crafted email message has a real chance of being deleted without ever having been read.<\/p>\n<p>Phone calls, on the other hand, are a nice way to casually break the ice.  Practice a quick elevator pitch and be respectful of the other person\u2019s time.<\/p>\n<h3>Flyers and Ads<\/h3>\n<p>This approach is useful if you\u2019re targeting a large number of companies at the same time. You can create a beautiful and informative flyer or brochure advertising your services and partnership opportunities, and drop them off at local businesses.<\/p>\n<p>The downside to flyers\/ads is that you\u2019re missing out on that personalized approach, and this option has the added disadvantage of costing you more than your time.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Whatever_your_method_remember_these_key_points_when_approaching_vendors\"><\/span>Whatever your method, remember these key points when approaching vendors:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li><strong>Have your numbers ready.<\/strong> Before a business owner agrees to a partnership, he\/she will want to know your customer numbers, your reach on social media, etc.<\/li>\n<li><strong>Have their numbers ready, too.<\/strong> If you\u2019ve done your research, you should have an idea of what the business\u2019 reach is as well.  This will show them you\u2019re serious and committed.<\/li>\n<li><strong>Don\u2019t beg.<\/strong> You have a great product and as long as you have an appealing offer, they should WANT to work with you.<\/li>\n<li><strong>Don\u2019t argue.<\/strong> If someone doesn\u2019t want to work with you, be graceful and thank them for their time. Arguing their reasons is an easy way to damage your reputation in the business community.<\/li>\n<li><strong>Stick to your values.<\/strong> It\u2019s normal to want as many partnerships as possible, but associating with less-than-reputable or questionable vendors will only hurt you in the long run.<\/li>\n<\/ol>\n<p><img decoding=\"async\" alt=\"Never Give Up\" src=\"\/wp-content\/uploads\/2014\/06\/Never-Give-Up.jpg\"><\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_what_are_you_waiting_for\"><\/span>So what are you waiting for?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Getting your name out there isn\u2019t easy. Like anything else it takes a lot of work, sweat, some tears, and most importantly, absolute determination!<\/p>\n<h3>Are you looking to start an event and wedding planning business? All of QC\u2019s Event and Wedding Planning Courses come with our \u201cAchieving Business Success\u201d DVD series that offers much more detailed, step-by-step instructions on marketing &amp; promotion! <a href=\"http:\/\/www.qceventplanning.com\/business-training\/achieving-business-success.php?utm_source=QC+Blog&amp;utm_medium=Event+Article&amp;utm_campaign=Business+Advice%2C+Part+4\" target=\"_blank\" rel=\"noopener\">Learn more here.<\/a><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Forging Business Relationships So your business is off the ground. You have a good reputation, an online presence, and have acquired a few clients. Now\u2019s the time to think about partnering with vendors and venues to get greater discounts and traffic to your company. The more partnerships you can forge with vendors, the less you\u2019ll [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[3,6,4],"tags":[],"ppma_author":[347],"class_list":["post-299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-event-planning-tips","category-general-tips","category-wedding-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Advice for Event Planners (Pt. 4) - The Eventful Life<\/title>\n<meta name=\"description\" content=\"So your business is off the ground. As an event planner, you have a good reputation, and online presence. Now it&#039;s time to take it to the next level,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/06\/business-advice-event-planners-part-4\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Advice for Event Planners (Part 4)\" \/>\n<meta property=\"og:description\" content=\"So your business is off the ground. As an event planner, you have a good reputation, and online presence. 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