{"id":306,"date":"2014-05-28T00:00:05","date_gmt":"2014-05-28T05:00:05","guid":{"rendered":"http:\/\/www.qceventplanning.com\/?p=306"},"modified":"2014-05-28T00:00:05","modified_gmt":"2014-05-28T05:00:05","slug":"business-advice-event-planners-part-3","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3","title":{"rendered":"Business Advice for Event Planners (Part 3)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\/#Marketing_to_Clients\" >Marketing to Clients<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\/#Direct_Marketing\" >Direct Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\/#ContentSocial_Marketing\" >Content\/Social Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\/#Blogging\" >Blogging<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_to_Clients\"><\/span>Marketing to Clients<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As an event\/wedding planner, you\u2019ll be involved on both sides of the marketing fence: Business to Customer (B2C) and Business to Business (B2B). The first is your traditional marketing to clients. The second is marketing yourself to other businesses who can help you succeed (vendors, etc.)<br \/>\nLet\u2019s start with marketing to clients.<\/p>\n<p>B2C Marketing relies on knowing your target customers, inside and out. Once you understand who your target is and where he\/she spends her time, you can start developing a marketing strategy. For example, most newspaper ads are obsolete\u2026 unless you\u2019re trying to reach an audience who still goes to print for their primary source of information and entertainment. And the same can be said for the flip side: promoting yourself on social media is great, but make sure to focus on the websites where your clients will see your efforts!<\/p>\n<p>As you go through this list of potential marketing mediums, ask yourself if they are right for your customers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Direct_Marketing\"><\/span>Direct Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2014\/06\/DIRECT.jpg\" alt=\"Direct Marketing for Event and Party Planning Business\" \/><\/p>\n<h3>Paid Search (Digital)<\/h3>\n<p>This one is a no brainer. If your clients use the Internet, they probably use Google. Using Google Paid Advertising is an easy way to ensure your website shows up at the top of the list when a customer searches for your business name or the services you offer. You can easily set up a google AdWords account for free, and set a modest daily budget, targeting a few industry keywords to get the ball rolling.<\/p>\n<p><b>Pros:<\/b> You can get to the top of search listings without spending tons of time getting links to your website<\/p>\n<p><b>Cons:<\/b> Depending on which keywords you\u2019re bidding on, Google can get pretty expensive.<\/p>\n<h3>Advertising in Newspapers or Magazines (Traditional)<\/h3>\n<p>You can buy ad space for your business in Newspapers or other print mediums. These spaces come in a variety of sizes and you can design your own ad to fit within the allotted space.<\/p>\n<p><b>Pros:<\/b> Most print ads have a high reach and can be relatively inexpensive<\/p>\n<p><b>Cons:<\/b> It is very difficult to gauge the effectiveness of print advertising; most readers have developed \u201cad blindness\u201d and might not pay attention to your ads.<\/p>\n<h3>Direct Mail<\/h3>\n<p>Printing out flyers or brochures to be sent to potential clients as promotional mail is a way to get many impressions. A well thought out campaign (you have to think outside the box) has potential to get noticed.<\/p>\n<p><b>Pros:<\/b> Reach thousands of people in one fell swoop; target individuals, businesses, or both.<\/p>\n<p><b>Cons:<\/b> In order for direct mail to work, it can be very expensive and take a fair amount of your time to get it right. It\u2019s also very difficult to track results, outside of sending out discount offers which can end up cheapening your brand.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"ContentSocial_Marketing\"><\/span>Content\/Social Marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2014\/06\/SOCIAL.jpg\" alt=\"Content and Social Marketing Advice for Event and Party Planning Business\" \/><\/p>\n<h3>Get a writer\u2019s attention<\/h3>\n<p>Probably a more effective way of getting your name into a newspaper, magazine, or influential blog is to attract the attention of a writer who\u2019s interested in your business. This can be done in a few ways:<\/p>\n<ol>\n<li>Reach out to reporters or bloggers to feature a special event or aspect of your business (are you planning a unique event? Do you have a funny story to share? Another piece of content that could be useful to their readers?). Just make sure it\u2019s not self-promoting. No reporter will write about a discount or sale, for example, but they might write about an event you\u2019ve organized.<\/li>\n<li>Offer your services as an industry expert. There are many reporters or bloggers who are looking for reliable sources to feature in articles they\u2019re already developing. Resources like \u201cHelpAReporter.com\u201d are great ways to get your name and your business featured in leading industry publications.<\/li>\n<\/ol>\n<p><b>Pros:<\/b> Doesn\u2019t cost anything but your time; you can end up being featured in very prestigious publications (especially with option 2)<\/p>\n<p><b>Cons:<\/b> It does take a lot of time and you\u2019ll face a lot of rejection. That\u2019s part of the challenge.<\/p>\n<h3>Using your Social Media Channels<\/h3>\n<p>If you\u2019ve been following this series, you now have a website and a few social media accounts that are ready to roll. Facebook and Twitter are the overlords of the Social Media industry. Instagram is also a great medium for wedding\/event planners, since the business tends to yield plenty of gorgeous pictures.<\/p>\n<p>A few tips to succeed at Social Media Marketing:<\/p>\n<ol>\n<li>Post regularly and consistently. Have a \u201csocial media schedule\u201d and stick to it. There are many types of software out there that can help you schedule posts in advance. A few examples are buffer and hootsuite.<\/li>\n<li>Treat your social media like a time bomb. Be ready to quickly respond to comments on your posts or direct messages from potential clients. Social Media users aren\u2019t patient. Taking too long to respond to a comment, question, or inquiry is a recipe for disaster.<\/li>\n<li>Don\u2019t ask without giving back: follow your followers and participate on their social pages as well. They\u2019ll return the favor.<\/li>\n<li>Ask your satisfied clients to post their event pictures and tag your business. Word-of-mouth from a happy customer is the best advertising you can ever ask for.<\/li>\n<\/ol>\n<p>Here\u2019s a social media secret not many small businesses understand: Your followers don\u2019t care about you, they care about themselves. Posting a message about how great your business is, is sure to fail. Posting content that is useful to your follower will be liked and shared, thus promoting your brand. (\u201cuseful\u201d can mean anything from funny to inspiring to solving a specific problem.)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Blogging\"><\/span>Blogging<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" src=\"\/wp-content\/uploads\/2014\/06\/blogging.jpg\" alt=\"Blogging for Event and Party Planning Business\" \/><\/p>\n<p>Once you\u2019ve set up your website and have a decent following on social media, consider launching a blog on your site. You can blog about anything related to your business, as long as you\u2019re sensitive to your clients\u2019 privacy.<\/p>\n<p>A critical aspect of a blog is to keep updating it regularly: daily is best, but at a minimum once a week. Writing blog articles that are useful to your readers can attract new clients and help forge relationships with other industry professionals.<\/p>\n<p>Which brings us to the final part of this series. Stay tuned for the upcoming fourth and final piece: Marketing yourself to Vendors.<\/p>\n<h3>Are you looking to start an event and wedding planning business? All of QC\u2019s Event and Wedding Planning Courses come with our \u201cAchieving Business Success\u201d DVD series that offers much more detailed, step-by-step instructions on how to market yourself effectively to clients! <a title=\"Business Course Page\" href=\"http:\/\/www.qceventplanning.com\/business-training\/achieving-business-success.php\">Learn more here<\/a>.<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Marketing to Clients As an event\/wedding planner, you\u2019ll be involved on both sides of the marketing fence: Business to Customer (B2C) and Business to Business (B2B). The first is your traditional marketing to clients. The second is marketing yourself to other businesses who can help you succeed (vendors, etc.) Let\u2019s start with marketing to clients. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2],"tags":[],"ppma_author":[347],"class_list":["post-306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business Advice for Event Planners (Part 3) - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Part 3 of our business advice for event planners series will look at marketing yourself as a professional event planner or wedding planner.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Advice for Event Planners (Part 3)\" \/>\n<meta property=\"og:description\" content=\"Part 3 of our business advice for event planners series will look at marketing yourself as a professional event planner or wedding planner.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-28T05:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2014\/05\/businessplanningpart3feature.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"918\" \/>\n\t<meta property=\"og:image:height\" content=\"463\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"qccareerschool\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"qccareerschool\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2014\/05\/business-advice-event-planners-part-3\",\"name\":\"Business Advice for Event Planners (Part 3) - 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