<\/span><\/h2>\nWhen working in a creative field like makeup artistry, event planning, or home decor, it\u2019s almost impossible to log on to your social media sites without seeing a stunning eyeshadow application, an exquisite centerpiece, or a perfect kitchen design that you want to share with your followers. But you should never save an image you find on social media and pass it off as your own\u2014that\u2019s a no-brainer! But what a lot of people don\u2019t know, is that you could still get into a lot of trouble for using other people\u2019s images without their consent, even if you don\u2019t try to claim it as yours. That\u2019s why you should always use the share\/retweet\/regram functions available if you want your followers to see something you loved, unless you have received explicit permission to use the photo from it\u2019s original owner. Using the designated sharing functions is a perfectly acceptable way to pass something on to your followers.<\/p>\n
NOTE:<\/b> Be careful when asking someone permission to use their images. Even if they say “yes”, they themselves may very well have stolen the image from elsewhere… and you can be held liable for using stolen pictures.<\/p>\n<\/span>Do: Stay relevant<\/span><\/h2>\nRemember to post things that are relevant to your brand. If you\u2019re a makeup artist sharing blog posts about your favorite restaurants downtown, that might not be something your followers will appreciate! If you\u2019ve branded your site as a source for makeup inspiration, then that\u2019s what your followers are expecting from you and will most likely engage with.<\/p>\n
You can, however, post things that are in the same ball park of your particular industry, but may not be 100% on-brand. For example, if you\u2019re an event planner, you might share a cool video of cake-decorating, or as a professional organizer, you may share an article about the best natural cleaning products for the home!<\/p>\n
<\/span>Do: Find a voice<\/span><\/h2>\nOne of the first things you should decide when starting your social media business pages, is what sort of voice and personality you want to project. This will ultimately depend on who your audience is. Are they more mature individuals you would appreciate a more formal tone? Or are they younger, dare I say \u201chip,\u201d people who would engage more with a funny or informal tone? Regardless of the tone you decide to take on, you should be attentive to grammar and avoid using too much slang.<\/p>\n
<\/span>Don\u2019t: Get too personal<\/span><\/h2>\nSave the more personal things for your own social media accounts. One of the worst things you can do on your business sites is rant about something totally unrelated to your following base. This projects a negative image of yourself and your followers will question your professionalism. If you\u2019ve decided to take on a relatable, more casual voice on your social media pages, you can definitely get away with posting more personal content, like a funny picture of your cat or a family photo at Christmas time.<\/p>\n
![\"woman](\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/07\/woman-taking-a-selfie-for-social-media.jpg\")
<\/p>\n
The selfie:<\/b> While some of your followers may not appreciate a daily picture of your face, there are times when it can actually be totally appropriate. Remember to keep it relevant to your brand and industry. For example, as a makeup artist, you may want to post cool looks you\u2019ve created on yourself or just show off your makeup for the day. Selfies can give a personal touch and allow your audience to relate to you better! But there\u2019s a time and a place, and you don\u2019t want to over do it.<\/p>\n