{"id":7846,"date":"2015-12-14T15:31:09","date_gmt":"2015-12-14T20:31:09","guid":{"rendered":"https:\/\/www.qceventplanning.com\/?p=7846"},"modified":"2015-12-14T15:31:09","modified_gmt":"2015-12-14T20:31:09","slug":"raising-your-professional-event-planning-prices","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices","title":{"rendered":"Raising Your Professional Event Planning Prices"},"content":{"rendered":"<p>If you research the going rate in your area, you\u2019ll see that there\u2019s an average price that event and wedding planners charge for basic services. You\u2019ll also find, however, that there are some planners with more experience and a wider array of services who charge a little more.<\/p>\n<p>Many professional event planners worry about making a smooth transition into higher prices so that their clients aren\u2019t discouraged from booking them. Raising your prices as your experience increases shouldn\u2019t be a reason to lose clientele!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#How_can_you_tell_when_youre_ready_to_raise_your_prices\" >How can you tell when you\u2019re ready to raise your prices?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#1_Creating_service_packages\" >1. Creating service packages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#2_Completing_additional_training\" >2. Completing additional training<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#3_Using_higher_quality_products_and_vendors\" >3. Using higher quality products and vendors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#4_Offer_workshops\" >4. Offer workshops<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#5_On_a_case-by-case_basis\" >5. On a case-by-case basis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/raising-your-professional-event-planning-prices\/#Charge_what_youre_worth\" >Charge what you\u2019re worth<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_can_you_tell_when_youre_ready_to_raise_your_prices\"><\/span>How can you tell when you\u2019re ready to raise your prices?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You might consider raising your prices if:<\/p>\n<ul>\n<li>You\u2019ve recently mastered a new skill or obtained an additional certification.<\/li>\n<li>You\u2019ve gained a few years of experience and the going rate in your area has risen, but your prices are the same as when you first started working.<\/li>\n<li>You\u2019ve worked several prestigious contracts and your client base has expanded significantly.<\/li>\n<li>You\u2019re so busy you\u2019re having to turn clients away, yet you\u2019re turning a very small profit (or none at all!).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"332\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/12\/Busy-business-woman-at-work.jpg\" alt=\"Busy business woman at work\" class=\"alignnone size-full wp-image-7851\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Busy-business-woman-at-work.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Busy-business-woman-at-work-300x148.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>The key to raising your prices is to do so gradually and when it\u2019s justified.<\/p>\n<p>If you\u2019ve only been working for a few months and you realize planners around you are suddenly charging more, evaluate why that could be:<\/p>\n<ul>\n<li>Do they have more years of experience?<\/li>\n<li>Did they recently graduate from another training program?<\/li>\n<\/ul>\n<p>You want to take steps towards increased prices that benefit both you and your clientele. Offering something new makes clients feel like it\u2019s worth it to pay a little extra!<\/p>\n<p>Here are five tactics for increasing your event planning prices in ways that offer your clients more for their money while also benefitting you. If you\u2019re succeeding at your current level of professionalism and feel confident in the idea of moving forward, consider taking one of these steps.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"1_Creating_service_packages\"><\/span>1. Creating service packages<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Consider creating fun pricing packages for clients who want more than one service at once. You\u2019ll be able to charge more because more services are being rendered, and the clients will be willing to pay more because they\u2019re getting more for their money.<\/p>\n<p>Some popular event planning packages are:<\/p>\n<ul>\n<li>Planning services and also complete d\u00e9cor services.<\/li>\n<li>Going above and beyond coordinating the event and also organizing travel and accommodations for guests.<\/li>\n<li>Packages that offer planning services for the initial event, but then also for one or more additional party (ex. some wedding planners offer packages that include coordination of bridal showers and stag and doe parties).<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Completing_additional_training\"><\/span>2. Completing additional training<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3>Learn a new skill<\/h3>\n<p>Expanding your services and improving your techniques is one of the best reasons to raise your prices. When you learn new techniques or trends, clients will see that your skills are fresh and that you\u2019re being proactive about bettering yourself as a professional.<\/p>\n<p>They\u2019ll also be excited about the idea of new services, new techniques, and new combination packages. The more you can offer clients, the more they\u2019ll be willing to pay. For example, it\u2019s more convenient for clients if you can offer planning AND d\u00e9cor services, rather than planning alone.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"332\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/12\/Woman-taking-event-planning-courses.jpg\" alt=\"Woman taking event planning courses\" class=\"alignnone size-full wp-image-7852\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Woman-taking-event-planning-courses.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Woman-taking-event-planning-courses-300x148.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h3>Improve your existing skills<\/h3>\n<p>Training to enhance your current skillset is also hugely beneficial.  If you can further your skills by learning from some industry experts, you\u2019ll be regarded as a more qualified professional and an increase in your base prices will be completely justified. Clients won\u2019t mind paying a little more if they know just how qualified you are!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Using_higher_quality_products_and_vendors\"><\/span>3. Using higher quality products and vendors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investing in better quality service is worth it for both you and the people you\u2019re planning for. More reputable vendors provide better quality service and products, making them worth the money.  The same goes for higher quality d\u00e9cor. Using finer china, spending more on centerpieces, etc. usually adds an elegance to an event that clients are more than willing to pay for (if they have the budget).<\/p>\n<p>Make sure that you invest in products and services based on quality and not price alone. Just because a vendor is the most expensive doesn\u2019t mean they offer the best quality on the market. Do some research and get to know your brands and businesses. Choose products and services that give clients their money\u2019s worth and charge accordingly.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Offer_workshops\"><\/span>4. Offer workshops<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Event planners can do more for their clients than just coordinate parties! Along with your planning packages, offer to actually teach your clients and advise them about products, vendors, and planning tactics.<\/p>\n<p>The more they learn from you during your session together, the better they\u2019ll feel about hosting events. You\u2019re helping them build confidence, learn new techniques, and improve their organizational skills. What\u2019s better than creating a fellow event enthusiast? They\u2019ll be willing to pay increased prices for the chance to throw an event that compares to one of yours.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"332\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/12\/Dinner-party-decor-.jpg\" alt=\"Dinner party decor\" class=\"alignnone size-full wp-image-7854\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Dinner-party-decor-.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Dinner-party-decor--300x148.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/> <\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_On_a_case-by-case_basis\"><\/span>5. On a case-by-case basis<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re not quite ready to raise your overall rates, you can still evaluate your prices according to the individual contract. Don\u2019t hesitate to charge a little extra if clients need an extra commitment from you.<\/p>\n<p>For example, contracts that require you to travel or clients who want to rent furniture or decor from your stock directly will understand that these details are above and beyond your regular packages.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Charge_what_youre_worth\"><\/span>Charge what you\u2019re worth<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Pricing your services well is always worth it. Your clients will value getting professional planning for a fair price. Once you\u2019ve built a client base and gained some industry experience, your clients will also understand when you raise your prices based on your ability to offer them better services than ever.<\/p>\n<h3 align=\"center\"><i>Interested in learning more about the business side of professional event planning? All of QC\u2019s courses come with career training to help you launch a successful career! <a href=\"https:\/\/www.qceventplanning.com\/career-training\/#career\" target=\"_blank\" rel=\"noopener\">Click to learn more<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to raise your professional event planning prices but aren&#8217;t sure how or when? We&#8217;ll tell you!<\/p>\n","protected":false},"author":4,"featured_media":7856,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,6,11],"tags":[],"ppma_author":[345],"class_list":["post-7846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-general-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Raising Your Professional Event Planning Prices - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Are you thinking about raising your professional event planning prices? 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