{"id":7860,"date":"2015-12-16T15:09:36","date_gmt":"2015-12-16T20:09:36","guid":{"rendered":"https:\/\/www.qceventplanning.com\/?p=7860"},"modified":"2015-12-16T15:09:36","modified_gmt":"2015-12-16T20:09:36","slug":"what-businesses-look-for-in-a-corporate-event-planner","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/what-businesses-look-for-in-a-corporate-event-planner","title":{"rendered":"What Businesses Look for in a Corporate Event Planner"},"content":{"rendered":"<p>Planning events for corporations is one of the most lucrative areas of event planning you can get into. The events you\u2019ll plan can often be quite large and prestigious affairs.<\/p>\n<p>Whether a business is looking to plan a formal banquet or a small fundraiser, businesses will always look for the same qualities in any event planner they hire. How do you measure up?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/what-businesses-look-for-in-a-corporate-event-planner\/#A_Professional_Brand\" >A Professional Brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/what-businesses-look-for-in-a-corporate-event-planner\/#Competitive_Pricing\" >Competitive Pricing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/what-businesses-look-for-in-a-corporate-event-planner\/#Education_Experience\" >Education &#038; Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/12\/what-businesses-look-for-in-a-corporate-event-planner\/#Building_Bridges\" >Building Bridges<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"A_Professional_Brand\"><\/span>A Professional Brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses won\u2019t be like your typical event planning client.  With certain small-scale clients, you can get by with a Facebook page and some good word-of-mouth references.  If you want a chance at being hired by a corporation, a professional website and a reputable brand is a MUST!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"366\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/12\/Corporate-event-planner-professional-website.jpg\" alt=\"Corporate event planner professional website\" class=\"alignnone size-full wp-image-7864\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Corporate-event-planner-professional-website.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Corporate-event-planner-professional-website-300x163.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>This includes\u2026<\/p>\n<ul>\n<li>A professional, modern website: You need a website that portrays you not only as a qualified professional, but also as a company that\u2019s big enough to take on the job.<\/li>\n<li>A strong social media presence: More and more businesses understand the importance of social media. You\u2019ll want to be present on the larger platforms and be active on these sites!<\/li>\n<li>A working phone number &#038; email address: When businesses are looking for vendors, they\u2019ll be on a tight deadline and they\u2019ll probably reach out to you AND your competitors. If you don\u2019t answer the phone when it rings or answer emails promptly, you could lose out on a contract.<\/li>\n<\/ul>\n<h3>Brand Values<\/h3>\n<p>Small and large businesses alike will care about your brand values. Whatever vendor or service they work with, they will want one that reflects the right \u2018image.\u2019  For example, you probably wouldn\u2019t be hired for an animal rights fundraiser if your website features photos of couples enjoying foie gras at their wedding that you helped plan.<\/p>\n<div style=\"overflow: auto;\">\n<div class=\"half-1\">\n<p>You\u2019ll also want to be careful about what you put out on your own private social media channels. We\u2019ve talked about this before, but it\u2019s even more important if you\u2019re marketing to businesses. No corporation wants to be involved in any kind of a \u2018scandal.\u2019  They\u2019ll take steps to fully vet you before signing a contract.  If you tend to express any controversial opinions on your social media accounts, change your settings to \u201cprivate\u201d so that only your close friends can see them.<\/p>\n<\/div>\n<div class=\"half-2\">\n<img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"265\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/12\/Connecting-on-social-media.jpg\" alt=\"Connecting on social media\" class=\"alignnone size-full wp-image-7869\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Connecting-on-social-media.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Connecting-on-social-media-300x246.jpg 300w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Competitive_Pricing\"><\/span>Competitive Pricing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Businesses are used to being overpriced for just about everything. That\u2019s because many vendors treat their business clients like an endless bag of cash.  The reality is, however, that a business will have a very strict budget for the event in question, and the person who hires you will be considered a hero if you come in under budget.<\/p>\n<p>In order to secure the best price, businesses will often start a bidding war between you and your competitors. You\u2019ll want to be portrayed as the business that offers the best value (not necessarily the cheapest price).<\/p>\n<p>Help your chances in a bidding war by:<\/p>\n<ul>\n<li>Knowing exactly what your competitors offer.  If you\u2019re not informed, then how can you compete?<\/li>\n<li>Offering service packages. If you can establish partnerships with other vendors, you can offer the business a package price that includes these vendor\u2019s services (catering, DJ, etc.). This will save the business time, and those vendors should be able to offer a discount since they didn\u2019t have to find the client themselves.<\/li>\n<li>Being prepared to answer questions. If your prices are higher than your competitors, you\u2019ll need a good reason why that is.  Without slagging off your competitors, you need to have answers to those hard questions.<\/li>\n<\/ul>\n<p>Be prepared to explain why your experience, education, partnerships, etc. makes you worth the extra cost.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"367\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2015\/12\/Corporate-event-planner-on-the-phone.jpg\" alt=\"Corporate event planner on the phone\" class=\"alignnone size-full wp-image-7866\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Corporate-event-planner-on-the-phone.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2015\/12\/Corporate-event-planner-on-the-phone-300x164.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Education_Experience\"><\/span>Education &#038; Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your portfolio and your credentials will be crucial to winning a corporate event contract.  Businesses will want to see that you not only have planned similar events in the past, but also that you have the education to back up that experience.<\/p>\n<p>You\u2019ll want to have a very modern and diverse portfolio on your website. Planning a few styled shoots is never a bad use of your time, especially when you want to go after more prestigious business clients.<\/p>\n<p>In terms of education, try to go for more than the basics. On top of your event planner certification, if you can take additional workshops of specialization classes, they\u2019ll definitely be worth your time in the long run!<\/p>\n<p>If you have zero corporate event planning experience, consider teaming up with an experienced planner on one of their corporate contracts so that you can get the experience you lack.  Businesses will appreciate that you\u2019ve taken the time to get additional training and they\u2019ll be more confident that you\u2019re ready for the job!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_Bridges\"><\/span>Building Bridges<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Don\u2019t give up! Businesses have functions all the time and they\u2019ll always need planners to help out.  If you want to get into corporate event planning, networking will be your best friend.  Find out who the key influencers and decision makers are, and get to know them in between contracts. Even if you don\u2019t win a bid for a contract, that doesn\u2019t mean you won\u2019t win the next one.  Making friends and acquaintances will help you when the time comes to pick a vendor.<\/p>\n<h3 align=\"center\"><i>Are you interested in entering the world of corporate event planning? What attracts you the most about this specialization? Let us know in a comment!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Do you think you&#8217;d like to market your event planning services to corporations? Here&#8217;s what this clientele is looking for! <\/p>\n","protected":false},"author":4,"featured_media":7862,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,3,11],"tags":[],"ppma_author":[345],"class_list":["post-7860","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-event-planning-tips","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Businesses Look for in a Corporate Event Planner - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Do you want to be a corporate event planner? 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