{"id":8231,"date":"2016-01-27T12:07:34","date_gmt":"2016-01-27T17:07:34","guid":{"rendered":"https:\/\/www.qceventplanning.com\/?p=8231"},"modified":"2016-01-27T12:07:34","modified_gmt":"2016-01-27T17:07:34","slug":"branding-your-business-style","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style","title":{"rendered":"Branding Your Style"},"content":{"rendered":"<p>Your event business\u2019s branding shouldn\u2019t be just about your logo, website, and collateral. QC Event School tutor <a href=\"https:\/\/www.qceventplanning.com\/tutors\/athena-devonne\/\" target=\"_blank\" rel=\"noopener\">Athena DeVonne<\/a> is here to explain how to expand your brand into your appearance and your surroundings!<\/p>\n<div class=\"video-container\">\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pe35JmomIyQ\" frameborder=\"0\" allowfullscreen><\/iframe>\n<\/div>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\/#Your_appearance\" >Your appearance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\/#Coming_up_with_your_brand_colors\" >Coming up with your brand colors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\/#Your_surroundings\" >Your surroundings<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Your_appearance\"><\/span>Your appearance<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The easiest way to pull branding into your appearance is through the colors of your branding. Athena talks about <a href=\"http:\/\/www.adiyaffairweddingsandevents.com\/\" target=\"_blank\" rel=\"noopener\">Shawn Cox<\/a>, another wedding planner in her network. Shawn\u2019s colors are black, pink, gold, and white, and she finds ways to incorporate her colors into her looks through her clothing, purses, shoes, and accessories. <\/p>\n<p>Consistency is key. In Shawn\u2019s profile shots, everything from her outfit to her assistants\u2019 outfits to the color of her surroundings are carefully planned to fit her brand. She\u2019s a wedding coordinator, and you can see how carefully coordinated she keeps all of the details of her appearance.<\/p>\n<p>You can almost tell her personality just by her photos\u2014she wants people to know who she is before they even meet her. That\u2019s why it\u2019s so important for your appearance to match the branding presence you give yourself online!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Coming_up_with_your_brand_colors\"><\/span>Coming up with your brand colors<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few ways you can come up with your brand colors if you haven\u2019t picked them already.<\/p>\n<p><b>Choose your favorite colors.<\/b> This is what Athena did. Her favorite color is purple, and she loves spring colors, especially coral and teal, so she took shades of purple, coral, and teal as her brand colors, with copper as an accent. She also picked these colors because she can wear them all year round. Plus, the range of colors to help expand her wardrobe\u2014she can wear different shades of purple, or coral, or teal, but they always fit her brand.<\/p>\n<p><b>Choose based on color psychology.<\/b> If you don\u2019t have a favorite color, or your favorite colors don\u2019t go together very well, go online and do a little research into color psychology to find information on the best colors to use for your industry. That\u2019s what motivated Athena to keep purple as one of her brand colors\u2014do a little research yourself to find out what it means!<\/p>\n<p>Once you\u2019ve picked your colors, work on extending them into every aspect of your business. Athena keeps her business things all one color, so her business handbag and planner are both purple. And remember, your appearance is more than just your clothes\u2014it\u2019s also the way you carry yourself and the items you carry along with you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_surroundings\"><\/span>Your surroundings<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your surroundings can include a few places, but number one is your workspace or office. Not everyone starts with one of these, though, so your other surroundings can be where you decide to meet your clients. To the best of your ability, you need to match all of these places to your brand.<\/p>\n<p>If you\u2019re a luxury wedding planner, meeting at a Starbucks won\u2019t cut it; instead, you\u2019ll want to meet in hotel lobbies, hotel conference rooms, or the venue your clients are interested in (or, if they haven\u2019t come up with a venue yet, think of a place they might be interested in based on their profile).<\/p>\n<p>You always want to make sure your surroundings match the personality of your brand. Athena considers herself a more boutique-y, eclectic planner, so she originally met with her clients at a photography studio. Why? Like most photography studios, they had pictures everywhere of their brides!<\/p>\n<p>Let\u2019s go back to Shawn Cox, the branding pro. Her office continues her color scheme, but she doesn\u2019t stop there: her booth at bridal tradeshows uses the same desk, cardholder, framed mirrors, and framed logo as in her office, as well as continuing her branding colors. She keeps her brand consistent through her website, profile shots, office, and bridal show booths.<\/p>\n<p>Looking for inspiration to start branding your style? Check out this <a href=\"https:\/\/www.pinterest.com\/coalescedesigns\/branding-appearance-surroundings\/\" target=\"_blank\" rel=\"noopener\">Pinterest board<\/a> Athena put together for office inspiration.<\/p>\n<h3 align=\"center\"><i>Want to learn more about building and promoting your brand? Take a look at our post on <a href=\"https:\/\/www.qceventplanning.com\/2014\/09\/personal-branding-business\/\" target=\"_blank\" rel=\"noopener\">Personal Branding and Your Business<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Your branding shouldn&#8217;t just be about your logo, website, and collateral. Learn how to expand your brand into your personal style!<\/p>\n","protected":false},"author":8,"featured_media":8236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,9,11],"tags":[],"ppma_author":[349],"class_list":["post-8231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Branding Your Style - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Branding your business style shouldn&#039;t just be about your logo and website. Learn how to expand your event planning brand into your personal style!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Branding Your Style\" \/>\n<meta property=\"og:description\" content=\"Branding your business style shouldn&#039;t just be about your logo and website. Learn how to expand your event planning brand into your personal style!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-27T17:07:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"364\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Haniford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Haniford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\",\"name\":\"Branding Your Style - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg\",\"datePublished\":\"2016-01-27T17:07:34+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213\"},\"description\":\"Branding your business style shouldn't just be about your logo and website. Learn how to expand your event planning brand into your personal style!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#primaryimage\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg\",\"contentUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg\",\"width\":672,\"height\":364,\"caption\":\"Stylish woman in business attire.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.qceventplanning.com\/blog\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Branding Your Style\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/\",\"name\":\"Pointers for Planners\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.qceventplanning.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213\",\"name\":\"Alicia Haniford\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/image\/5a7a8c60e931f01221b6604ee02906f9\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g\",\"caption\":\"Alicia Haniford\"},\"url\":\"https:\/\/www.qceventplanning.com\/blog\/author\/alicia-haniford\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Branding Your Style - Pointers for Planners","description":"Branding your business style shouldn't just be about your logo and website. Learn how to expand your event planning brand into your personal style!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style","og_locale":"en_US","og_type":"article","og_title":"Branding Your Style","og_description":"Branding your business style shouldn't just be about your logo and website. Learn how to expand your event planning brand into your personal style!","og_url":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style","og_site_name":"Pointers for Planners","article_publisher":"https:\/\/www.facebook.com\/QCEventPlanning","article_published_time":"2016-01-27T17:07:34+00:00","og_image":[{"width":672,"height":364,"url":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg","type":"image\/jpeg"}],"author":"Alicia Haniford","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Alicia Haniford","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style","url":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style","name":"Branding Your Style - Pointers for Planners","isPartOf":{"@id":"https:\/\/www.qceventplanning.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#primaryimage"},"image":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#primaryimage"},"thumbnailUrl":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg","datePublished":"2016-01-27T17:07:34+00:00","author":{"@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213"},"description":"Branding your business style shouldn't just be about your logo and website. Learn how to expand your event planning brand into your personal style!","breadcrumb":{"@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#primaryimage","url":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg","contentUrl":"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/01\/shutterstock_304243820_ed.jpg","width":672,"height":364,"caption":"Stylish woman in business attire."},{"@type":"BreadcrumbList","@id":"https:\/\/www.qceventplanning.com\/blog\/2016\/01\/branding-your-business-style#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.qceventplanning.com\/blog"},{"@type":"ListItem","position":2,"name":"Branding Your Style"}]},{"@type":"WebSite","@id":"https:\/\/www.qceventplanning.com\/blog\/#website","url":"https:\/\/www.qceventplanning.com\/blog\/","name":"Pointers for Planners","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.qceventplanning.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213","name":"Alicia Haniford","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/image\/5a7a8c60e931f01221b6604ee02906f9","url":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","caption":"Alicia Haniford"},"url":"https:\/\/www.qceventplanning.com\/blog\/author\/alicia-haniford"}]}},"authors":[{"term_id":349,"user_id":8,"is_guest":0,"slug":"alicia-haniford","display_name":"Alicia Haniford","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/fa88409a2332c6f6897567a9b9560328e94618627f319dc49e4ca3ade67b8815?s=96&d=mm&r=g","author_category":"","first_name":"Alicia","last_name":"Haniford","user_url":"","job_title":"","description":""}],"_links":{"self":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts\/8231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/comments?post=8231"}],"version-history":[{"count":0,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/posts\/8231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/media\/8236"}],"wp:attachment":[{"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/media?parent=8231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/categories?post=8231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/tags?post=8231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.qceventplanning.com\/blog\/wp-json\/wp\/v2\/ppma_author?post=8231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}