{"id":8277,"date":"2016-02-02T11:30:58","date_gmt":"2016-02-02T16:30:58","guid":{"rendered":"https:\/\/www.qceventplanning.com\/?p=8277"},"modified":"2016-02-02T11:30:58","modified_gmt":"2016-02-02T16:30:58","slug":"boost-your-event-business-with-a-video-portfolio","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/boost-your-event-business-with-a-video-portfolio","title":{"rendered":"Boost Your Event Business with a Video Portfolio"},"content":{"rendered":"<p>When it comes to your event and wedding planning business, you know it\u2019s your portfolio that can make or break many of your deals. Potential clients might like you, but what they really want to know is whether you can plan beautiful, personal weddings, and it\u2019s the pictures in your portfolio that really show off your work.<\/p>\n<p>And when you think about it, there\u2019s no better way to get an inside look at your work than a video. It\u2019s not yet a staple of your average event and wedding planner\u2019s portfolio, but video portfolios are definitely gaining popularity, and with good reason.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/boost-your-event-business-with-a-video-portfolio\/#Why_video\" >Why video?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/boost-your-event-business-with-a-video-portfolio\/#What_should_my_videos_include\" >What should my videos include?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/boost-your-event-business-with-a-video-portfolio\/#What_makes_a_good_video_portfolio\" >What makes a good video portfolio?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/boost-your-event-business-with-a-video-portfolio\/#The_technical_stuff\" >The technical stuff<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_video\"><\/span>Why video?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Video conveys the full experience of the event or wedding\u2014an experience even beyond that of your average guest, since many video portfolios capture behind-the-scenes moments that lend a little intimacy and personality to your work. A well-edited video can do wonders for your portfolio; like a photo by a professional photographer, a professionally filmed and edited video is a work of art, and one that provides a totally immersive experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"377\" class=\"alignnone size-full wp-image-8284\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2016\/02\/shutterstock_351634340_ed.jpg\" alt=\"Casual moment between bride and groom captured on film\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_351634340_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_351634340_ed-300x168.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Using videos in your portfolio can also help prospective clients to get to know your personality a little before they meet you. This sneak peak is guaranteed to deter some clients, of course\u2014you can never please everyone!\u2014but it will also help convince other clients that you\u2019re the planner for them. While the thought of deterring clients can be daunting, it\u2019s worth it in the long run; this way the clients you do get are more likely to be the kind of people you actually want to work with.<\/p>\n<p>Plus, because many event and wedding planners still rely solely on photo portfolios, including videos can help to give you an edge on your competition.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_should_my_videos_include\"><\/span>What should my videos include?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like any event professional\u2019s portfolio, the type of video content you include will depend on your resources, your events, your business, and you. If you\u2019re wondering where to start, though, we do have some tips.<\/p>\n<p>Let\u2019s start with a major mistake to avoid: DON\u2019T think that a slideshow of pictures from past events set to music counts as a video portfolio. Video is a medium best suited for, well, video. A video that just shows images really isn\u2019t the best way to showcase your work. Most clients would rather flip or scroll through photos at their own pace, letting them skip over pictures that don\u2019t interest them while giving them the time to look at the details on those that do.<\/p>\n<p>If you want to get into video, you\u2019re actually going to have to start working with film, which can be a little daunting at first for those of us who aren\u2019t so tech-savvy. Sometimes you\u2019ll get lucky\u2014for instance, if you\u2019re planning a wedding for a couple who want their big day filmed, you may be able to use the finished product on your website just as you would with professional photos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"363\" class=\"alignnone size-full wp-image-8281\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2016\/02\/shutterstock_168688682_ed.jpg\" alt=\"Camera filming a wedding\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_168688682_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_168688682_ed-300x162.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Along with video footage of your events, you might want to make a video of yourself talking about your business, your inspiration, or why you\u2019re drawn to event and wedding planning as a career. This can help your clients get a sense of who you are, what you do, and why they should (or shouldn\u2019t) work with you.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_makes_a_good_video_portfolio\"><\/span>What makes a good video portfolio?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In a word, quality\u2014specifically, high quality filming and high quality editing. Like we said before, both of these might already be taken care of if your clients have decided they want their event filmed. If not\u2014or if you want more control over your video portfolio\u2014you\u2019ll have to get creative.<\/p>\n<p>In addition to getting professional-quality work, here are some tips for putting together a video to boost your event and wedding business:<\/p>\n<ul>\n<li><b>Keep it short.<\/b> This means being picky about what footage you include\u2014try to trim an event or personal introduction video down to 2-6 minutes. No prospective client wants to watch a feature-film length video of someone else\u2019s event or wedding.<\/li>\n<li><b>Make it personal.<\/b> For a wedding, for instance, this might mean capturing shots of the bride getting her makeup done, private pre-ceremony footage of the couple, and shots of guests eating, laughing, and dancing during the reception.<\/li>\n<li><b>Don\u2019t forget the details.<\/b> Event footage doesn\u2019t have to be all about action\u2014video can be used to capture stunning shots of d\u00e9cor details from all angles.<\/li>\n<li><b>Fill in the silence.<\/b> Make sure your video includes sound, such as wedding vows or guest speakers at events. If there\u2019s no dialogue you want to include, use editing software to layer music over your footage (just watch out for copyright issues when you\u2019re picking a song).<\/li>\n<li><b>Try a voiceover.<\/b> Dialogue can carry on across a video even when the footage has changed. You could show a snippet of the best man\u2019s speech and then layer his voice over other wedding footage, or layer your own voice over footage of your events.<\/li>\n<li><b>Experiment with montages.<\/b> This can be a cool cinematic way of covering multiple parts of your event without lingering too long over any of them. You could also use this during an introduction video to showcase several of your best events.<\/li>\n<li><b>Invest in good equipment.<\/b> If you\u2019re going to be filming yourself, it\u2019s worth investing in some decent equipment (including a camera, microphone, lighting, and editing software). You don\u2019t have to spend a fortune on high-end equipment, but get something better than the camera on your phone.<\/li>\n<\/ul>\n<p>When in doubt, check out other event planner\u2019s video portfolios for inspiration. We love this <a href=\"http:\/\/www.sjsevents.com\/video_portfolio\/video\" target=\"_blank\" rel=\"noopener noreferrer\">gorgeous video portfolio<\/a> by a New York-based company that specializes in planning Indian weddings.<\/p>\n<p><i>Pro tip:<\/i> If you\u2019re short on footage or just wondering where to start, why not look into <a href=\"https:\/\/www.qceventplanning.com\/2014\/09\/event-photo-shoot\/\" target=\"_blank\" rel=\"noopener noreferrer\">organizing<\/a> or participating in a filmed <a href=\"https:\/\/www.qceventplanning.com\/2015\/02\/marketing-styled-shoot\/\" target=\"_blank\" rel=\"noopener noreferrer\">styled shoot<\/a>?<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_technical_stuff\"><\/span>The technical stuff<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"394\" class=\"alignnone size-full wp-image-8285\" src=\"https:\/\/www.qceventplanning.com\/wp-content\/uploads\/2016\/02\/shutterstock_173446004_ed.jpg\" alt=\"Woman working on her laptop in cafe\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_173446004_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_173446004_ed-300x176.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>When it comes to sharing your portfolio, video tends to be a little trickier to work with than pictures. If you want a portable copy of your video portfolio to show at client consultations you can look into burning a DVD of your footage, but since many of your clients probably look you up online before booking a consultation, you\u2019ll also want your videos up on your website.<\/p>\n<p>An easy way to do this is to upload your videos to a video hosting site like YouTube or Vimeo. You can link to your video channel from your website, but many websites also make it pretty simple to embed your externally hosted videos right in your site.<\/p>\n<p>Still stuck? Don\u2019t worry\u2014there are tons of tutorials online for filming, editing, and uploading videos. So what are you waiting for? Step up into the director\u2019s chair!<\/p>\n<h3 align=\"center\"><i>Still putting together your portfolio? Find out how to <a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/building-event-planner-portfolio\/\" target=\"_blank\" rel=\"noopener noreferrer\">build your wedding and event portfolio<\/a>!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A video portfolio is the perfect way to give potential clients an inside look at your work\u2014and it&#8217;s easier than you&#8217;d think to create.<\/p>\n","protected":false},"author":8,"featured_media":8283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[349],"class_list":["post-8277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost Your Event Business with a Video Portfolio - 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