{"id":8307,"date":"2016-02-08T07:00:03","date_gmt":"2016-02-08T12:00:03","guid":{"rendered":"https:\/\/www.qceventplanning.com\/?p=8307"},"modified":"2016-02-08T07:00:03","modified_gmt":"2016-02-08T12:00:03","slug":"getting-the-event-planning-clients-you-really-want","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/getting-the-event-planning-clients-you-really-want","title":{"rendered":"Getting the Clients You Really<\/i> Want"},"content":{"rendered":"

QC tutor Regina Osgood<\/a> is the owner and creative director of Meant2Be<\/a> events, a top Arizona wedding planning firm that manages over 250 weddings a year.<\/i><\/p>\n

With a new year comes a chance to regroup, reprioritize, and even re-brand. I started knee-deep in 2016 with a re-launch of my business. It\u2019s our 10 year anniversary this year, so it was time for a facelift!<\/p>\n

Which then begs the question, how do we re-launch our business, maintain our success, and up our game? How do we still target our client demographic? I\u2019ve asked others who are seeking my advice or just starting up about their target client base, and too often the answer I get is incredibly vague: \u201c20-30, recently engaged.\u201d My response is to say sarcastically, \u201cSo basically everyone?\u201d<\/p>\n

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Well, we all know how the story goes: you cannot please everyone. Also, what exactly do you think makes you the best planner for everyone? Marketing for this purpose will make you the needle in the proverbial haystack!<\/p>\n

When our clients come to us there are two comments we get. The first: \u201cWe heard you were the best planner for us from [insert name here] and we have to have you!\u201d The second: \u201cI found your website and I know you are the best planner for what we\u2019re looking for.\u201d<\/p>\n<\/div>\n

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\"Smiling<\/p>\n<\/div>\n<\/div>\n

So for the purposes of this post, let\u2019s focus on the second comment. We have spent years developing our target market, and because of that time and effort our demographic is laser-focused.
\nHere are some questions to ask yourself to get started on figuring out your target demographic:<\/p>\n