{"id":8402,"date":"2016-02-22T07:00:07","date_gmt":"2016-02-22T12:00:07","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8402"},"modified":"2016-02-22T07:00:07","modified_gmt":"2016-02-22T12:00:07","slug":"event-business-scalable","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/event-business-scalable","title":{"rendered":"Is Your Event Business Scalable?"},"content":{"rendered":"<p>The best part of starting your own event planning business? Having to learn all the new business lingo, of course! (We\u2019re kidding). Scalability is one of those terms, something you may (or may not) have heard being thrown around when people talk about small businesses and start-ups. But what makes a business scalable, exactly? And does yours fit the bill?<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/event-business-scalable\/#Scalability_101\" >Scalability 101<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/event-business-scalable\/#So_what_does_a_scalable_event_planning_business_look_like\" >So what does a scalable event planning business look like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/event-business-scalable\/#Hey_that_sounds_pretty_cool_How_can_I_make_my_business_scalable\" >Hey, that sounds pretty cool! How can I make my business scalable?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/event-business-scalable\/#That_seems_so_far_off%E2%80%A6\" >That seems so far off\u2026<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Scalability_101\"><\/span>Scalability 101<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Is scalability the same as growth? Not exactly. In the business world, a scalable business is one that can majorly grow its profits with only minimal increases to cost.<\/p>\n<p>Think about a start-up company creating new software. A lot of time, money and effort go into creating that software, but once that work is done, each new download is easy and inexpensive. The business can grow from selling ten downloads a week to selling two hundred downloads a week without much increase in business costs.<\/p>\n<p>Scalability is built on the idea of a low-cost, high-profit business where profits can just keep growing without a major investment in new employees and resources.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"So_what_does_a_scalable_event_planning_business_look_like\"><\/span>So what does a scalable event planning business look like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s probably obvious that scalability tends to work best with businesses that produce products, not businesses that sell services. Software is an awesome example of scalability, but your clients can\u2019t just \u201cdownload\u201d your services. That\u2019s what makes your business so special, but it also makes it tricky to create a scalable business, at least in the traditional sense.<\/p>\n<p>In the event industry, scalability works a little differently. As the founder of the business, you\u2019ve created a unique client experience: you\u2019ve got your own style, planning process, and client interactions. What makes your business scalable is your ability to replicate all of that when you <a href=\"https:\/\/www.qceventplanning.com\/blog\/2015\/11\/taking-your-bu-or-assistants\/\" target=\"_blank\" rel=\"noopener noreferrer\">take on employees<\/a>. Now that you\u2019re not handling 100% of the client work, can your business hang onto the exact artistry that makes it so special?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"350\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/02\/shutterstock_130000925_ed.jpg\" alt=\"Artistic centerpiece on a table for an event\" class=\"alignnone size-full wp-image-8409\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_130000925_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_130000925_ed-300x156.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>And we\u2019re not just talking about hiring employees. What about creating a sister company, like <a href=\"https:\/\/www.qceventplanning.com\/tutors\/candice-coppola\/\" target=\"_blank\" rel=\"noopener noreferrer\">QC tutor Candice Coppola<\/a> did? Maybe you\u2019re looking to open a new branch of your business in another city. Maybe you\u2019re a luxury planner looking to start a sister company catering to those on a more modest budget, or maybe you\u2019re a full-service planner who wants to branch out into a sister business that provides day-of coordination.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hey_that_sounds_pretty_cool_How_can_I_make_my_business_scalable\"><\/span>Hey, that sounds pretty cool! How can I make my business scalable?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This stuff isn\u2019t easy. A sister business or expansion will have its branding to a new target clientele, new location, and new services, while still hanging onto whatever made your original business so successful in the first place.<\/p>\n<p>A big part of this is building your brand. What makes your business special? How does that come across in your branding? Whether you\u2019re expanding your current business or starting a sister company, you\u2019ll need a clear idea of how you can take your own personal style beyond <i>you<\/i>.<\/p>\n<p>Another big part? Your planning system. Some planners can manage without a hard-and-fast system when they start out, but if you want to create a scalable business, you\u2019re going to have to lock your system down. Scaling your business means training employees who can replicate the artistry and quality you bring to your own personal work. The easiest way to do that training is to create a consistent system for your planning process that your employees can learn to pick up as well.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"370\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/02\/shutterstock_288745313_ed.jpg\" alt=\"Group of employees having a brainstorming meeting\" class=\"alignnone size-full wp-image-8426\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_288745313_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/02\/shutterstock_288745313_ed-300x165.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>It\u2019s also worth investing in your business\u2019s infrastructure <i>before<\/i> you start growing. Maybe you don\u2019t need fancy accounting or payroll software when you\u2019re working on your own, but getting it set up before you start hiring new employees will make it easy to add in each new hire.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"That_seems_so_far_off%E2%80%A6\"><\/span>That seems so far off\u2026<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Scaling your business definitely can seem like it\u2019s far in the future, especially if you\u2019re just starting out. Some successful event planners choose not to make their businesses scalable\u2014they\u2019re happy offering exclusive services to a limited group of clients. Some event planners start small but think big, ending up at the head of a team of employees and one or two sister businesses.<\/p>\n<p>Either approach is totally fine, as long as you decide it\u2019s the right one for you. Many event planners end up somewhere in the middle\u2014but that\u2019s only after tons of hard work, good business, and (of course) planning!<\/p>\n<p>You don\u2019t need to start out your business with scalability in mind, but as your event planning career starts to take off, it\u2019s worth taking some time to think about!<\/p>\n<h3 align=\"center\"><i>Are you born to be an event planner? Check out QC Event School\u2019s <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/\" target=\"_blank\" rel=\"noopener noreferrer\">courses<\/a> to learn the event planning and business skills you need to start your career!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>What does scalability mean, anyway? And does your event business fit the bill?<\/p>\n","protected":false},"author":8,"featured_media":8406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,11],"tags":[],"ppma_author":[349],"class_list":["post-8402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Is Your Event Business Scalable? - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"What does scalability mean, anyway? And does your event business fit the bill? A few changes to your business plan can get you ready to grow!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/02\/event-business-scalable\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Your Event Business Scalable?\" \/>\n<meta property=\"og:description\" content=\"What does scalability mean, anyway? And does your event business fit the bill? 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