{"id":8507,"date":"2016-03-07T09:49:01","date_gmt":"2016-03-07T14:49:01","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8507"},"modified":"2016-03-07T09:49:01","modified_gmt":"2016-03-07T14:49:01","slug":"candice-coppola-ask-me-anything","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything","title":{"rendered":"Candice Coppola: Ask Me Anything!"},"content":{"rendered":"<p>Back in January, we hosted our first ever AMA with QC tutor Candice Coppola. Our followers flocked to Facebook to ask Candice questions about everything from pricing their services to handling bickering clients.<\/p>\n<p>Missed out? Not to worry! We\u2019ve recapped some of the biggest questions Candice answered about the business of event planning.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_Is_there_a_place_where_a_sample_of_event_%E2%80%9Ca_la_carte%E2%80%9D_prices_are_listed\" >Q: Is there a place where a sample of event \u201ca la carte\u201d prices are listed?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_How_can_I_get_my_businesss_name_up_on_Google_search\" >Q: How can I get my business\u2019s name up on Google search?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_Whenever_you_have_a_consultation_with_two_strong_willed_clients_with_very_different_wishes_for_their_wedding_and_reception_how_do_you_get_them_to_meet_in_the_middle_and_compromise_with_each_other\" >Q: Whenever you have a consultation with two strong willed clients with very different wishes for their wedding and reception, how do you get them to meet in the middle and compromise with each other?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_How_do_you_handle_friendsfamily_that_want_your_services_and_inventory_for_free_or_for_a_very_low_reduced_cost\" >Q: How do you handle friends\/family that want your services and inventory for free or for a very low reduced cost?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_How_do_you_break_off_working_with_a_vendor_without_offending_them\" >Q: How do you break off working with a vendor without offending them?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_What_does_it_take_to_get_your_work_published_in_an_industry_publication\" >Q: What does it take to get your work published in an industry publication?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_Im_having_trouble_coming_up_with_a_good_business_name_Do_you_have_any_pointers\" >Q: I\u2019m having trouble coming up with a good business name. Do you have any pointers?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_I_dont_feel_confident_enough_to_start_my_own_business_with_no_professional_experience_but_without_professional_experience_theres_slim_chance_of_being_hired_How_do_you_break_into_the_industry_When_applying_for_jobs_whats_going_to_get_me_hired\" >Q: I don&#8217;t feel confident enough to start my own business with no professional experience, but without professional experience there&#8217;s slim chance of being hired! How do you break into the industry? When applying for jobs, what&#8217;s going to get me hired?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\/#Q_Do_you_recommend_starting_my_own_business_right_away_or_getting_experience_first_by_working_for_someone_else_Do_you_find_that_getting_experience_in_the_industry_first_might_help_create_a_more_successful_personal_business_later\" >Q: Do you recommend starting my own business right away or getting experience first by working for someone else? Do you find that getting experience in the industry first might help create a more successful personal business later?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Q_Is_there_a_place_where_a_sample_of_event_%E2%80%9Ca_la_carte%E2%80%9D_prices_are_listed\"><\/span><b>Q:<\/b> Is there a place where a sample of event \u201ca la carte\u201d prices are listed?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> I\u2019m not aware of any, as businesses develop their own a la carte menu based on the services they offer. If you are looking to develop an a la carte menu, you should first start with things your clients have asked for. Sometimes I see businesses adding a la carte services that clients just don\u2019t want or need\u2014or the service is just not worth the time you invest. If there is a demand for something, meet it by adding a service to your repertoire.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_can_I_get_my_businesss_name_up_on_Google_search\"><\/span><b>Q:<\/b> How can I get my business\u2019s name up on Google search?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> That is a complicated question to answer! Your Google ranking is determined by a number of factors, all related to search engine optimization (SEO). SEO can be very complicated, but to understand it, I recommend looking up SEO basics online so you can get a good foundation of what it entails. There are a lot of great companies that do branding, web design\/development, and search engine optimization so that your website will be one of the first to appear on Google when someone types in specific keywords. SEO is truly a beast!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Whenever_you_have_a_consultation_with_two_strong_willed_clients_with_very_different_wishes_for_their_wedding_and_reception_how_do_you_get_them_to_meet_in_the_middle_and_compromise_with_each_other\"><\/span><b>Q:<\/b> Whenever you have a consultation with two strong willed clients with very different wishes for their wedding and reception, how do you get them to meet in the middle and compromise with each other?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> Sometimes, sadly, it can&#8217;t be done. But the best advice I can give you is to listen. Really, really listen to what they are both saying. Understand what is important to each, and work with them so that both clients get what they want in the end. I often say, they&#8217;re going to be spending a lifetime learning to compromise in their marriage\u2014they may as well start now!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"337\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_175409378_ed.jpg\" alt=\"Angry couple fighting over a heart-shaped pillow\" class=\"alignnone size-full wp-image-8515\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_175409378_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_175409378_ed-300x150.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_do_you_handle_friendsfamily_that_want_your_services_and_inventory_for_free_or_for_a_very_low_reduced_cost\"><\/span><b>Q:<\/b> How do you handle friends\/family that want your services and inventory for free or for a very low reduced cost?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> This one is easy for me to answer: I don&#8217;t. I don&#8217;t work for free and I don&#8217;t expect anyone else to, either! You are running a for profit business (&#8230;. like all of us!!!) and your time is worth something. I find that people tend to respect the job you do more when they are paying you to do it. I don&#8217;t recommend working for free\u2014family or not!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_How_do_you_break_off_working_with_a_vendor_without_offending_them\"><\/span><b>Q:<\/b> How do you break off working with a vendor without offending them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> Great question! If you have an established relationship with this vendor, then you should tell them your concerns. They can take or leave your advice, but as business owners, sometimes we don&#8217;t realize that we&#8217;ve screwed up. Sometimes, we need someone to tell us that we made a mistake or made a client angry. I&#8217;m always honest with my vendors, especially those I have a relationship with. If it&#8217;s someone who you don&#8217;t have a relationship with then just stop referring business to them. If they ask, you can certainly tell them why!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_What_does_it_take_to_get_your_work_published_in_an_industry_publication\"><\/span><b>Q:<\/b> What does it take to get your work published in an industry publication?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> This is a great question! Here are several brief tips on getting published:<\/p>\n<ol>\n<li>Your work needs to be magazine-worthy, including the photography. When flipping through the pages or reading a blog, does your work compare with what they publish?<\/li>\n<li>Relationships go a long way. Some publications have a &#8220;pay to play&#8221; relationship and only publish their advertisers\u2019 work. Relationships are more than just advertising\u2014you want to develop relationships with magazine editors and make sure they know who you are.<\/li>\n<li>Follow the submission guidelines to a T; every publication is different, and the instant kiss of death is not submitting your content in the right format and to the right department.<\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"382\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_259468832_ed.jpg\" alt=\"Styled photo of bride and groom\" class=\"alignnone size-full wp-image-8517\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_259468832_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_259468832_ed-300x171.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Im_having_trouble_coming_up_with_a_good_business_name_Do_you_have_any_pointers\"><\/span><b>Q:<\/b> I\u2019m having trouble coming up with a good business name. Do you have any pointers?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b>  A business name is so important and I&#8217;ve seen very talented people who&#8217;ve chosen poor business names, which ends up costing them money and clients. I can give you the process I took to come up with my business name, which was first developing my business plan, understanding what my business was going to be and who my target market was. Knowing those pieces helped to guide me in choosing a name that would embody the brand I wanted to build and appeal to my target market.<\/p>\n<p>I used my old-school thesaurus to research and alternate words until I found what worked for me! Spend time doing the research\u2014having to rename your business down the road is not very fun and you lose a lot of brand recognition. Take the time now to do your research and determine the right name for you!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_I_dont_feel_confident_enough_to_start_my_own_business_with_no_professional_experience_but_without_professional_experience_theres_slim_chance_of_being_hired_How_do_you_break_into_the_industry_When_applying_for_jobs_whats_going_to_get_me_hired\"><\/span><b>Q:<\/b> I don&#8217;t feel confident enough to start my own business with no professional experience, but without professional experience there&#8217;s slim chance of being hired! How do you break into the industry? When applying for jobs, what&#8217;s going to get me hired?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> You may want to first seek out a position at a fabulous wedding venue in your area, which could be a great way for you to gain experience. You can also inquire whether other event planning companies in your area are hiring. The best route to take with local event planning companies is to learn more about each of them and determine if they&#8217;ve given specific instructions for those seeking employment to contact them (i.e. don&#8217;t just blind call an event planning company asking for a job).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"424\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_333515099_ed.jpg\" alt=\"Woman getting interviewed for a job\" class=\"alignnone size-full wp-image-8519\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_333515099_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_333515099_ed-300x189.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Many event planning companies are small businesses, and I speak on behalf of my own small business when I say we only hire people who&#8217;ve interned with us for a wedding season to ensure it is the right fit. You may want to reach out and ask if there are any internship opportunities available so you can learn, gain experience, and work toward a position within that company. I hope that is helpful!<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Q_Do_you_recommend_starting_my_own_business_right_away_or_getting_experience_first_by_working_for_someone_else_Do_you_find_that_getting_experience_in_the_industry_first_might_help_create_a_more_successful_personal_business_later\"><\/span><b>Q:<\/b> Do you recommend starting my own business right away or getting experience first by working for someone else? Do you find that getting experience in the industry first might help create a more successful personal business later?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>A:<\/b> Everyone\u2019s career path is different; some individuals enter the industry working for a company and others choose to open up their own business. It&#8217;s hard to say which is the right path for you. I can tell you that both have their benefits and both have their unique challenges.<\/p>\n<p>If you&#8217;d like to get into business for yourself, one thing to remember is that being a business owner must always come before the job you do in that business. If you love the idea of creating a company and working on that company then perhaps being a business owner is the right choice for you. If you prefer to plan and design events, working for someone else, then seeking employment opportunities might be a better fit. Only you will know the answer to this!<\/p>\n<p>I speak from my own experience, in that I opened my business with no experience in the industry. I did a lot of research, learned as much as I could, got lucky, and developed a knack for working both on and in my business. But that&#8217;s me. You may find that you need to gain experience in the industry before you set out to establish your own company. There is no right or wrong way to get your career going\u2014you just have find the right path for you!<\/p>\n<h3 align=\"center\"><i>Interested in learning right from a professional like Candice? All of our <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/\" target=\"_blank\" rel=\"noopener\">wedding and event planning courses<\/a> will set you up with a professional tutor!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Check out QC tutor Candice Coppola&#8217;s answers to wedding and event career questions from our Facebook followers!<\/p>\n","protected":false},"author":8,"featured_media":8514,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[349],"class_list":["post-8507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Candice Coppola: Ask Me Anything! - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"Back in January, QC tutor Candice Coppola answered wedding and event career questions from our Facebook followers. Check out her answers here!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/candice-coppola-ask-me-anything\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Candice Coppola: Ask Me Anything!\" \/>\n<meta property=\"og:description\" content=\"Back in January, QC tutor Candice Coppola answered wedding and event career questions from our Facebook followers. 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