{"id":8541,"date":"2016-03-09T11:48:07","date_gmt":"2016-03-09T16:48:07","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8541"},"modified":"2016-03-09T11:48:07","modified_gmt":"2016-03-09T16:48:07","slug":"wedding-and-event-planners-are-you-marketing-pros","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/wedding-and-event-planners-are-you-marketing-pros","title":{"rendered":"Wedding and Event Planners: Are You Marketing Pros?"},"content":{"rendered":"<p><i><a href=\"https:\/\/www.qceventplanning.com\/tutors\/regina-osgood\/\" target=\"_blank\" rel=\"noopener\">Regina Osgood<\/a> is the owner and creative director of <a href=\"http:\/\/meant2beevents.com\/\" target=\"_blank\" rel=\"noopener\">Meant2Be events<\/a>, a top Arizona wedding planning firm that manages over 250 weddings a year.<\/i><\/p>\n<p>In a previous blog post I talked a lot about <a href=\"https:\/\/blog.qceventplanning.com\/2016\/02\/getting-the-clients-you-really-want\/\" target=\"_blank\" rel=\"noopener\">understanding your client demographic<\/a>. Your target client should be very focused. After reading that post and doing some homework, you hopefully have narrowed down your target audience\u2014a.k.a. your dream client. Awesome!<\/p>\n<p>So now what? This can be answered in a few steps.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/wedding-and-event-planners-are-you-marketing-pros\/#Marketing_Pro_Step_One%E2%80%A6\" >Marketing Pro Step One&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/wedding-and-event-planners-are-you-marketing-pros\/#Marketing_Pro_Step_Two%E2%80%A6\" >Marketing Pro Step Two&#8230;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/wedding-and-event-planners-are-you-marketing-pros\/#Marketing_Pro_Step_Three%E2%80%A6\" >Marketing Pro Step Three&#8230;<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Pro_Step_One%E2%80%A6\"><\/span>Marketing Pro Step One&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For starters, understand the criteria you set. Are there some demographic such as age, gender or geography that you can use to begin to define your <a href=\"https:\/\/blog.qceventplanning.com\/2015\/05\/small-business-marketing\/\" target=\"_blank\" rel=\"noopener\">marketing<\/a> message? Use these guidelines to understand the type of services these potential clients will value. That should be the marketing message you convey.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"360\" class=\"alignnone size-full wp-image-8545\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_308267489-2_ed.jpg\" alt=\"Rustic wedding table\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_308267489-2_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_308267489-2_ed-300x161.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Here\u2019s a few examples. Let\u2019s say your target is a DIY client, rustic style, smaller weddings. You might use words like \u201cintimate\u201d and \u201ccharming\u201d on your website. You might also highlight your set up services or specialize in personalized details. If your demographic is a high-end market of working professionals, you may use words like \u201cluxury\u201d and \u201ccustom\u201d. In any case, make sure the pictures you use support that message. This will not only help you define your marketing message, but help you form partnerships with venues and vendors who also target your audience.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Pro_Step_Two%E2%80%A6\"><\/span>Marketing Pro Step Two&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Next, consider where to deliver that message. Where does your ideal client live, work and play?<\/p>\n<p>Understanding your clients\u2019 lifestyles can allow you to deliver a strong and powerful message consistently. You might consider joining a charity, or participating in an association or an interest group. You may advertise in a lifestyle or local social magazine. If planning an event, are your target clients likely to go to a bridal show, pick up a magazine or do most of their research online? As we know, the more contact you have, the more likely you are to have your potential client reach out to you! Knowing your potential client\u2019s lifestyle will allow you to more effectively network and advertise in the places that will make the most impact to your bottom line.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Marketing_Pro_Step_Three%E2%80%A6\"><\/span>Marketing Pro Step Three&#8230;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Lastly, it\u2019s important to track your progress. Often when you ask your lead where they found you they can\u2019t remember, or they just cite the last place they saw you, which is not an accurate method of tracking. Consider having separate email addresses and phone numbers for certain campaigns. Now, through an analytics plugin you can track the exact place your leads and clients visited last and where they are clicking on your information. By periodically checking on these reports and tracking phone calls you can see where your marketing dollars are being spent wisely and what efforts are beneficial to your bottom line!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"426\" class=\"alignnone size-full wp-image-8547\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_337737683_ed.jpg\" alt=\"Event planner tracking her marketing analytics\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_337737683_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_337737683_ed-300x190.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Also, don\u2019t be afraid to make changes if you see one form of marketing is more effective. If an ad in one magazine is drawing more attention, consider using it in another magazine or in other marketing material. Often sites and publications allow for editing and making changes within certain deadlines.<\/p>\n<p>The more you target your audience and focus your advertising the more that dream client will become your reality!<\/p>\n<h3 align=\"center\"><i>Looking for more marketing tricks? Since it&#8217;s almost April, why not try <a href=\"https:\/\/blog.qceventplanning.com\/2015\/04\/easter-egg-marketing-have-a-little-fun\/\" target=\"_blank\" rel=\"noopener\">Easter Egg Marketing<\/a>? <\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Is your marketing actually working for you? Regina shares her tips for becoming a marketing pro!<\/p>\n","protected":false},"author":8,"featured_media":8543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9],"tags":[],"ppma_author":[349],"class_list":["post-8541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wedding and Event Planners: Are You Marketing Pros? - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"As a professional event planner, you put a lot of time and effort into marketing. But is it actually working for you? 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