{"id":8630,"date":"2016-03-21T07:00:58","date_gmt":"2016-03-21T12:00:58","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8630"},"modified":"2016-03-21T07:00:58","modified_gmt":"2016-03-21T12:00:58","slug":"attracting-luxury-wedding-clients","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients","title":{"rendered":"Attracting Luxury Wedding Clients"},"content":{"rendered":"<p>Do you have a unique sense of style that fits perfectly with high-end events? Are you ready for the challenge of managing big budgets and working with luxury vendors? Is your business itching for a fancy re-brand?<\/p>\n<p>Sounds like a career in <a href=\"https:\/\/blog.qceventplanning.com\/2015\/01\/luxury-weddings-whats-difference\/\" target=\"_blank\" rel=\"noopener\">luxury wedding planning<\/a> might be just right for you!<\/p>\n<p>But, like any wedding planning business, a career in luxury wedding planning is all about the <a href=\"https:\/\/blog.qceventplanning.com\/2015\/12\/what-extravagant-clients-look-for-in-a-luxury-wedding-and-event-planner\/\" target=\"_blank\" rel=\"noopener\">clients<\/a>. Revamping your office and stepping up your services won\u2019t do you much good if you\u2019re not grabbing the attention of big-budget clientele. Here are our top tips for attracting those luxury wedding clients!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\/#Work_your_way_up\" >Work your way up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\/#Follow_the_high-end_couples\" >Follow the high-end couples<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\/#Organize_a_styled_shoot\" >Organize a styled shoot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\/#Build_your_businesss_style\" >Build your business\u2019s style<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\/#Raise_your_prices_within_reason\" >Raise your prices (within reason)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\/#Be_flexible\" >Be flexible<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Work_your_way_up\"><\/span>Work your way up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Very few wedding planners start their careers in the luxury industry. New wedding planners are usually a little short on business funds, experience, and industry connections\u2014all things that big-budget clients are looking for in their planners!<\/p>\n<p>Working in the luxury wedding industry means managing large budgets, planning intricate events, and satisfying incredibly high expectations. A strong r\u00e9sum\u00e9 and a <a href=\"https:\/\/blog.qceventplanning.com\/2015\/02\/building-event-planner-portfolio\/\" target=\"_blank\" rel=\"noopener\">good portfolio<\/a> aren\u2019t just for convincing luxury leads to sign on the dotted line. You need all the experience behind that portfolio to carry through on your business promise to provide exceptional service.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"355\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_272368712_ed.jpg\" alt=\"Small, bright wedding\" class=\"alignnone size-full wp-image-8636\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_272368712_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_272368712_ed-300x158.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>So even if you dream of working in the luxury industry, start small. Booking budget clients will give you the management, problem-solving, and personal skills you need to start moving up.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follow_the_high-end_couples\"><\/span>Follow the high-end couples<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In the luxury wedding business, many new leads come from word-of-mouth referrals. That can make it tough to break into the business. You need a referral to get a client, but you can\u2019t get that referral without another client\u2026 you get the picture.<\/p>\n<p>One way to start generating business is to meet potential luxury wedding clients on your own\u2014and not when you\u2019re \u201con the job.\u201d Do some research to find the high-end hangouts in your area. A country club, golf club, or yacht club might be a good place to start. Your area might also have an important religious institution or charity organization with lots of community influence.<\/p>\n<p>Join your organization-of-choice and get involved. This might mean putting your name forward for the board or volunteering to help with events. As well as meeting potential luxury clients, you\u2019ll be demonstrating your skills (without an aggressive sales pitch!), making you an obvious pick for a planner when someone in your new high-end circle is getting married.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Organize_a_styled_shoot\"><\/span>Organize a styled shoot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like any other client, a luxury wedding client wants to know that your business is the right fit for their event. But if you\u2019re just starting to move into the luxury industry, you may find it tough to prove that with your old portfolio. Photos of lower-budget or DIY weddings won\u2019t show that you can deliver a luxury event.<\/p>\n<div style=\"overflow: auto\">\n<div class=\"half-1\">\n<p>Build up your luxury portfolio by <a href=\"https:\/\/blog.qceventplanning.com\/2014\/09\/event-photo-shoot\/\" target=\"_blank\" rel=\"noopener\">organizing a styled shoot<\/a>. You might land some luxury vendors if you try reaching out. The small scale of a styled shoot can also make it easier for regular vendors to create something a little more luxurious, especially with your stylistic input. And who knows\u2014maybe some of your usual vendors are looking to scale up themselves!<\/p>\n<p>To get some extra attention, try <a href=\"https:\/\/blog.qceventplanning.com\/2016\/02\/getting-your-work-published\/\" target=\"_blank\" rel=\"noopener\">getting featured online<\/a> or having your work published in a bridal magazine. You can plan and execute a styled shoot, then submit your photos to a high-end publication. However, if a magazine feature is your goal, you might have more success if you work out a publication deal with that magazine before you\u2019ve even started the planning process.<\/p>\n<\/div>\n<div class=\"half-2\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"448\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_249032884_ed.jpg\" alt=\"Luxury bride poses for photographer\" class=\"alignnone size-full wp-image-8639\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_249032884_ed.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_249032884_ed-216x300.jpg 216w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/p>\n<\/div>\n<\/div>\n<p>When you do get to the planning part, put a lot of effort into the details. Attention to detail improves any styled shoot, but it\u2019s absolutely essential when you\u2019re trying to get a start in the luxury industry. Luxury wedding clients want a planner who can create a unique, immersive experience for their guests. High-end quality should go right down to the tiniest detail of their event.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Build_your_businesss_style\"><\/span>Build your business\u2019s style<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Speaking of <a href=\"https:\/\/blog.qceventplanning.com\/2016\/01\/branding-your-style\/\" target=\"_blank\" rel=\"noopener\">style<\/a>, you\u2019ll need one of your own. Luxury wedding clients pick a wedding planner whose unique style appeals to them. Yes, you\u2019ll be working with your clients to personalize their event down to the very last detail\u2014but having your own event style is still super important, as QC tutor Candice Coppola <a href=\"https:\/\/blog.qceventplanning.com\/2015\/06\/luxury-wedding-planning-course-sneak-peek\/\" target=\"_blank\" rel=\"noopener\">told us<\/a>.<\/p>\n<p>Your style comes from your own personal taste, but it\u2019s also very much about the kind of clients you want to attract. Are you all about upscale traditional weddings? Do you take some of your style cues from particular designers? Is your signature event one that\u2019s bold, energetic, and innovative?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"356\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_386201677_ed.jpg\" alt=\"Bright luxury wedding decor\" class=\"alignnone size-full wp-image-8641\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_386201677_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_386201677_ed-300x159.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>Whatever your style, the luxury factor needs to be incorporated at every level of your business. From your own appearance to your website to the services you offer, you need to offer a luxury experience for your client\u2014not just a high-end event.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Raise_your_prices_within_reason\"><\/span>Raise your prices (within reason)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you\u2019re going to dedicate your business to the luxury industry, you need to raise your prices. Why? Well, firstly, luxury wedding clients prioritize quality, and they\u2019re willing to pay for it. As simple as it may seem, raising your prices indicates to potential clients that you\u2019re the planner they\u2019re looking for. High-end clients might get suspicious of a \u201cluxury\u201d planner with low rates. The client may doubt whether they\u2019re really going to get the kind of quality they want.<\/p>\n<div style=\"overflow: auto\">\n<div class=\"half-1\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"423\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/03\/shutterstock_339048371_ed.jpg\" alt=\"Stylish wedding planner in Paris\" class=\"alignnone size-full wp-image-8644\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_339048371_ed.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_339048371_ed-229x300.jpg 229w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/p>\n<\/div>\n<div class=\"half-2\">\n<p>Secondly, luxury weddings and events are intensive. A luxury wedding planner won\u2019t take on as many clients as a planner specializing in budget, moderate, or DIY weddings. Instead, you\u2019ll probably take on only a handful of clients a year. With more time spent on each wedding, an increased rate makes sense. Plus, you\u2019ll need more money to put into maintaining your business\u2019s luxury branding.<\/p>\n<p>But don\u2019t think that means you can rip a wealthy client off. Luxury wedding clients are willing to spend money, but they know what that money is worth. Recognize that your skill, services, and branding all entitle you to a higher rate\u2014but don\u2019t think you can get away with charging whatever you want.<\/p>\n<\/div>\n<\/div>\n<h2><span class=\"ez-toc-section\" id=\"Be_flexible\"><\/span>Be flexible<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This goes for your services <i>and<\/i> your hours. Many clients working on a tight budget appreciate a simple set-rate service that\u2019ll help keep them in a reasonable spending range. For luxury clients, however, that\u2019s not really a consideration. Instead, high-end clients are all about customization, and that includes your services. Check out other luxury planners\u2019 sites to see their packages and pricing. Most luxury planners build customization into their packages, or offer a completely customizable package. Some do away with packages altogether and offer only bespoke planning services.<\/p>\n<p>You\u2019ll also need to make your work schedule a little more flexible. Luxury clients tend to be busy people. They may need to schedule appointments with you outside of your regular work hours or at short notice. Part of the luxury service you deliver also means they\u2019ll expect you to be easily available and return their messages or emails quickly.<\/p>\n<p>That doesn\u2019t mean you can\u2019t set boundaries, though. Even luxury planners need time to relax, spend time with friends and family, and <a href=\"https:\/\/blog.qceventplanning.com\/2015\/05\/business-owner-vacations\/\" target=\"_blank\" rel=\"noopener\">go on vacation<\/a>!<\/p>\n<h3 align=\"center\"><i>Interested a luxury wedding planning career? Our specialization course in <a href=\"https:\/\/www.qceventplanning.com\/online-event-courses\/luxury-wedding-and-event-planning-specialization\/\" target=\"_blank\" rel=\"noopener\">Luxury Wedding &amp; Event Planning<\/a> will help you get there!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>A luxury wedding planning business needs luxury wedding clients, of course. So where do you start?<\/p>\n","protected":false},"author":8,"featured_media":8632,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,4],"tags":[],"ppma_author":[349],"class_list":["post-8630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-wedding-planning-tips"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Attracting Luxury Wedding Clients - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"So you&#039;ve revamped your office and stepped up your wedding services. But how do you go about attracting those luxury wedding clients? Read out top tips!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Attracting Luxury Wedding Clients\" \/>\n<meta property=\"og:description\" content=\"So you&#039;ve revamped your office and stepped up your wedding services. But how do you go about attracting those luxury wedding clients? Read out top tips!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\" \/>\n<meta property=\"og:site_name\" content=\"Pointers for Planners\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/QCEventPlanning\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-21T12:00:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_284164640_ed.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"672\" \/>\n\t<meta property=\"og:image:height\" content=\"353\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Alicia Haniford\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Alicia Haniford\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\",\"url\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients\",\"name\":\"Attracting Luxury Wedding Clients - Pointers for Planners\",\"isPartOf\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/2016\/03\/attracting-luxury-wedding-clients#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/03\/shutterstock_284164640_ed.jpg\",\"datePublished\":\"2016-03-21T12:00:58+00:00\",\"author\":{\"@id\":\"https:\/\/www.qceventplanning.com\/blog\/#\/schema\/person\/6ab8c314fe51e3e394667723fe9b4213\"},\"description\":\"So you've revamped your office and stepped up your wedding services. 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