{"id":8739,"date":"2016-04-04T07:00:19","date_gmt":"2016-04-04T12:00:19","guid":{"rendered":"https:\/\/blog.qceventplanning.com\/?p=8739"},"modified":"2016-04-04T07:00:19","modified_gmt":"2016-04-04T12:00:19","slug":"major-event-planner-mistakes","status":"publish","type":"post","link":"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/major-event-planner-mistakes","title":{"rendered":"Event Planners: Have You Made These Major Mistakes?"},"content":{"rendered":"<p><i>QC tutor <a href=\"https:\/\/www.qceventplanning.com\/tutors\/regina-osgood\/\" target=\"_blank\" rel=\"noopener\">Regina Osgood<\/a> is the owner and creative director of <a href=\"http:\/\/meant2beevents.com\/\" target=\"_blank\" rel=\"noopener\">Meant2Be events<\/a>, a top Arizona wedding planning firm that manages over 250 weddings a year.<\/i><\/p>\n<p>After a decade in the industry, nothing surprises me anymore. Just when you think you have seen it all, next weekend comes around. Each event you do should be treated like an opportunity to learn and grow. That being said, there are two classic mistakes I see all beginning planners make. Hopefully knowing them in advance can help you avoid them!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/major-event-planner-mistakes\/#1Saying_yes_to_every_lead\" >1.\tSaying yes to every lead.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/major-event-planner-mistakes\/#2Not_valuing_your_time_and_profitability\" >2.\tNot valuing your time and profitability.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.qceventplanning.com\/blog\/2016\/04\/major-event-planner-mistakes\/#Watch_Out\" >Watch Out!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1Saying_yes_to_every_lead\"><\/span>1.\tSaying yes to every lead. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Most new planners are so eager to get the booking they forget to take care of themselves in the situation. Too often they book a client that is not the right fit, and that only gets discovered later in the planning process. By that point, it\u2019s too late. You are frustrated, the client is disappointed.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"404\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_297916058_ed.jpg\" alt=\"Stressed out wedding planner\" class=\"alignnone size-full wp-image-8743\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_297916058_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_297916058_ed-300x180.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<p>This can lead to bad reviews, a bad reputation with other professionals, and loss of income. While it\u2019s great to gain experience, trust your gut. There are more than enough great clients out there to pick and choose.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2Not_valuing_your_time_and_profitability\"><\/span>2.\tNot valuing your time and profitability. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>If you don\u2019t value your time, no one else will either. So how do you make sure you are appreciated and profitable? First, make sure you are clear about what your services entail, and when a client needs more from you, charge them. You should not be afraid to charge for your time and expertise.<\/p>\n<div style=\"overflow: auto\">\n<div class=\"half-1\">\n<p><img loading=\"lazy\" decoding=\"async\" width=\"323\" height=\"471\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_282417239-1_ed_ed2.jpg\" alt=\"Busy event planner checking her  phone\" class=\"alignnone size-full wp-image-8751\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_282417239-1_ed_ed2.jpg 323w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_282417239-1_ed_ed2-206x300.jpg 206w\" sizes=\"auto, (max-width: 323px) 100vw, 323px\" \/><\/p>\n<\/div>\n<div class=\"half-2\">\n<p>Frame it in a way that is inviting, not negative. For example, by saying, \u201cOf course, Sarah, I would love to join you at your photography meeting today! Since we do not have any more appointments left in your current package, I can send you an upgrade option that includes X, or we can add an hourly option for today. What works best for you?\u201d<\/p>\n<p>When you get started, it is appropriate to charge what you are worth. You will charge more later as your expertise and reputation grow. But always keep an eye on your value of your time. This is really simple math. Let\u2019s say you charged $3500 for full planning. Think about the time you spend communicating, the time you spend traveling to appointments as well as the appointment time, your expenses, and the value of your presence at the event.<\/p>\n<\/div>\n<\/div>\n<p>Let\u2019s say it adds up to $150 in expenses, and 70 hours of your time. Now that you have the numbers, you can use this formula to determine if you are making enough to survive in your starting months.<\/p>\n<h3 align=\"center\">$3500\u2014$150 = $3350<\/p>\n<p>$3350\/ 70 hours = $47.86 per hour<\/h3>\n<p>Keep in mind that you still have acquisition costs. These are the costs of getting the business to begin with. How much is your web hosting, print and internet advertising? Are you doing pay-per-click? Are you networking and getting referrals? How much did that networking cost? Association fees? Once you have a client, do you send them a gift? Do you use a computer program to manage them?  All of these costs will also affect your profitability!<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" width=\"672\" height=\"337\" src=\"https:\/\/blog.qceventplanning.com\/wp-content\/uploads\/2016\/04\/shutterstock_314438099_ed.jpg\" alt=\"Bookkeeping\" class=\"alignnone size-full wp-image-8749\" srcset=\"https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_314438099_ed.jpg 672w, https:\/\/www.qceventplanning.com\/blog\/wp-content\/uploads\/2016\/04\/shutterstock_314438099_ed-300x150.jpg 300w\" sizes=\"auto, (max-width: 672px) 100vw, 672px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Watch_Out\"><\/span>Watch Out!<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These mistakes are ones that will crush the eager new planner. We see it every year: new planners pop up and within a year they are gone. If you cannot keep your lights on, your business will fail and the lessons you can learn about managing personalities, adapting your process as you grow, and focusing on making this dream career a reality will not be possible!<\/p>\n<h3 align=\"center\"><i>Want to keep an eye out for more common mistakes? Check out <a href=\"https:\/\/blog.qceventplanning.com\/2014\/08\/six-common-event-planning-mistakes\/\" target=\"_blank\" rel=\"noopener\">this post<\/a> to learn what to avoid during the planning process!<\/i><\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Regina&#8217;s seen a lot in her time\u2014but there&#8217;s two major mistakes she&#8217;s noticed planners making over and over.<\/p>\n","protected":false},"author":8,"featured_media":8742,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[9,11],"tags":[],"ppma_author":[349],"class_list":["post-8739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-from-the-experts","category-career"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.6 (Yoast SEO v26.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Event Planners: Have You Made These Major Mistakes? - Pointers for Planners<\/title>\n<meta name=\"description\" content=\"QC tutor Regina Osgood has seen a lot in her time - but there&#039;s two major event planner mistakes she&#039;s noticed over and over again. 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